How does the WeChat Store take advantage of 618 WeChat marketing? Complete event planning in 5 minutes

It is another year of 618 e-commerce promotion, and companies have ushered in a new round of marketing borrowings. In 2019, are there any more "innovative" borrowing strategies for companies? How does the WeChat Store take advantage of 618 WeChat marketing? The Aidouzi WeChat marketing platform helps everyone complete the event plan within 5 minutes.
618 takes advantage of WeChat marketing activities to plan the following points:
1. What users want is not cheap, but the feeling of taking advantage.
This view is not new. Those who do operations probably understand it, and we need to put it here to talk about it. The reason is: this is in line with the user's psychology, and it can be played by operators.
1. Limited time and limited purchases.
Why do many merchants prefer to use a 10% discount on 1 item, 20% off on 2 items, 30% off on 3 items, or buy three get one free, instead of 10% off, 20% off or 30% off the entire site? It is because this kind of promotional method allows users to get a feeling of "taking advantage" while also promoting consumption.
2.
The purchase decision of a hard-won coupon user usually only takes more than ten seconds. You need to give him some sweetness. If the sweetness is a little hard-won, then the possibility of his use will also be increase.
The best way to give these coupons is that there are thresholds, but it is so difficult. The method of sending coupons to games that users are accustomed to on the e-commerce platform is very good. It can not only allow users to obtain coupons, but also allow users to feel the hard-won of the coupons, thereby increasing the order rate.
618 took advantage of WeChat marketing campaign recommendation:
Activity 1: Micro-bargaining. WeChat bargaining activities, mobilizing relatives and friends to help bargaining activities can promote new WeChat public accounts. By mobilizing friends around to help, it will stimulate users' desire to buy more in the process of assistance.
Activity 2: Micro voting. WeChat voting is the most common activity active in the circle of friends and major communities. If the warm-up is sufficient and the publicity is in place, the WeChat voting activity can bring more than expected results.
Activity 3: The big turntable. The word-of-mouth of the Lucky Wheels lottery draw lasts forever, and users have a low participation threshold and low cost of participation in WeChat marketing activities.