Have you found that the business of physical stores has not been as good as the year in recent years? Have you found that customers who used to come often have suddenly disappeared? Have you found that Taobao is not easy to start a business, the Tmall flagship store occupies almost all the traffic, and your store basically has no business? Did you find that someone made money through WeChat e-commerce, and you want to try it yourself? Zizhuyun Technology Xiaozi recommends that you do WeChat e-commerce before reading the following content, it is not as simple as you think.
1. Several channels to enter WeChat e-commerce
At present, the channels for entering WeChat e-commerce can be mainly divided into the following three categories:
1. WeChat official micro store , as long as the enterprise or individual merchant applies for the service number through the business license, and completes the application for WeChat payment, the WeChat micro store can be opened for free. The interface of the micro store is extremely simple and can meet the basic shopping functions. The disadvantage is that it is impossible to customize the interface and use some marketing plug-ins, which will be very difficult for business promotion.
2. Weidian was developed by a technology company in Beijing. Many people think that it was officially developed by WeChat, but it doesn't really matter, but now it should be a shareholding or strategic partnership. Wechat can light up the WeChat store. It is roughly estimated that Tencent wants to use the WeChat store to fight against Ali-based e-commerce. system. However, the results were not optimistic. The transaction rate of the micro-store was extremely low. At least no one around me had used the micro-store to buy things, but there were indeed many partners who opened the micro-store. After a month or two of no transactions, they naturally gave up. After careful analysis, we can see that the models of Weidian and Taobao are almost the same, and Taobao's integrity system is very perfect. If I have to buy something, why don't I go to Taobao and come to Weidian.
3. Micro Mall is an advanced system for certification service numbers developed by Tencent certification development institutions such as Zizhu Cloud Technology [ http://www.czwew.com/weixinkaifa/ ]. This system is mainly developed based on the nine major interface permissions of the WeChat authentication service account. The functions are a hundred times more powerful than the micro-store that comes with Tencent. It is not an exaggeration at all. It has basic functions and marketing functions. Say, it's a good choice. However, there are also disadvantages. The disadvantage lies in the computing mechanism of WeChat official accounts. Basically, each official account is an independent individual. The first batch of fans is extremely difficult to accumulate or has a long cycle. Moreover, the official account is relatively closed, although Tencent has opened a circle of friends recommendation mechanism. , but it still requires the accumulation of the first wave of fans, which is a very big test for the output content of the company.
To sum up, everyone will find one thing in common. It seems that these merchants do not just have a micro-mall. Below, Zizhuyun Technology Xiaozi will explain why many merchants have also established micro-malls, but there is no sales. Most of the small and medium-sized businesses transforming, basically spend thousands or tens of thousands of dollars a year to buy the whole WeChat e-commerce system, and then upload products, renovate stores and even some businesses enthusiastically. In order to save money, shop pictures are searched on Baidu. placed directly. In a few days, all the products were launched, and then the circle of friends was turned around, and it was less than a week. It was strange, why there were no sales. Many people will think, it must be the problem of the platform, why there is no sales. A smarter business owner would think, that should be the reason for the lack of fans. If you buy a fan-adding software on the market right away, you will definitely fail, because 99.99% of the fan-adding software are zombie fans. Even if they are not zombie fans, they are definitely not. Precise. There are also some offline activities and gifts, and fans have increased, but sales have not changed at all.
2. Shouldn't the micro-mall do it?
Seeing this, many friends may have doubts, is it according to the statement of Zizhuyun Technology Xiaozi, do not do Changzhou Micro Mall at this stage?
The answer is just the opposite. Not only can't we not do it, but we need to do it vigorously. Why? Because there are too few good merchants on the entire platform, there are fewer merchants who will be micro-malls. At present, less than 10% of the people who make money on WeChat make money. The rest of the so-called WeChat e-commerce companies are almost all liars, selling fake goods and recruiting agents.
When a platform is mostly low-quality merchants, once what you do is truly meaningful, will it stand out? If you don’t deceive people, don’t cheat, don’t recruit micro-business agents, and carefully combine your own advantages, it will really bring benefits to users, so you can definitely make money quickly.
Why can those fruit e-commerce and clothing e-commerce develop? Because they have many varieties, low prices, and good quality, these are their core advantages locally. As long as these advantages are real, old farmers can do it, not to mention business owners?
Including Luo Ji thinking and Wu Xiaobo channel, one is the output of very extreme, can help others, let others like the content, really many people like to watch, really like the ideas they spread, the content is their advantage.
WeChat e-commerce, also known as social e-commerce. Do not treat this as Taobao, or over-marketing. Providing quality content is king. Pay attention to the development of Zizhu Cloud Technology by Changzhou Micro Mall , and I will open another article next time to discuss in depth how all walks of life can find their advantages and disseminate content.
