In recent years, the popularity of new media has attracted the attention of many companies and individuals. Many users switch from PCs to mobile phones and stay longer on the new media platform. Nowadays, short video platforms are emerging one after another, and the flow of traffic has attracted many companies and individuals. In order to keep up with the marketing trend, they started new media short video marketing. So what skills do you need to master short video operations? What should I learn about short video operations?
Positioning of short videos
1. What is a short video? 2. What is the difference between traditional media and short video? 3. The profit model of short video? 4. Personal positioning. 5. Target market positioning. 6. Target group positioning.
Short video content planning
1. Content positioning. 2. How to create a short video with personality? 3. Copywriting planning. 4. Field. 5. Matters needing attention. 6. Cost + venue.
Short video production + release
1. Register + packaging account. 2. Maintain a number. 3. Copywriting. 4. Shoot. 5. Cover. 6. Release.
Short video promotion
1. Create hot spots and rub heat. 2. Event planning + community sharing. 3. Habits and interests and how to increase fan stickiness. 4. Channel promotion and matrix gameplay. 5. Live promotion. 6.dou+play
Short video operation strategy
1. How to operate in different fields. 2. Comparison of results. 3. Summarize experience. 4. Monetization channels + mode. 5. How to drain. 6. Enterprise account monetization model.
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