Manufacturing is a large and complex industry, and short videos are one of the most popular forms of content in modern social media. If manufacturing companies can skillfully use short videos for operation promotion, they will be able to gain more customers, increase brand awareness and sales. The following are some detailed plans for the promotion of manufacturing short video operations and customer acquisition. 
1. Determine the target audience
Before making short videos, companies need to determine who their target audience is. For example, if the target audience of an enterprise is purchasers, then the video content should focus on product performance and advantages; if the target audience is consumers, then the video content should pay more attention to the appearance and use experience of the product.
2. Make attractive short videos
The main characteristics of short videos are short time, concise content, interesting and easy to understand. Therefore, manufacturing companies should make attractive short videos, including the following elements:
1. Interesting content: Interesting dubbing, interesting storylines, humorous expressions, etc. can attract the audience's attention. 
2. Real scenes: Manufacturing companies can show their production technology and processes by showing real scenes, so that the audience can feel the strength and quality of the company.
3. Clear product introduction: The performance and advantages of the product need to be clearly and clearly introduced in the short video, so that the audience can understand at a glance.
3. Choose the right platform
Manufacturing companies can choose the right platform to publish and promote according to their target audience and the content of the short video. Common ones include Douyin, Kuaishou, Toutiao, Video Account, Station B, Xiaohongshu, etc. 
4. Rational use of SEO optimization technology
When publishing short videos, manufacturing companies need to pay attention to the rational use of SEO optimization technology to improve the ranking of videos in search engines and increase exposure and traffic. The following are some commonly used SEO optimization techniques:
1. Title: The title should be concise and attractive, and can summarize the main content of the video.
2. Tags: Tags can increase the relevance and searchability of videos, making it easier for users to find videos they are interested in.
3. Description: The video description should clearly introduce the content and theme of the video, including keywords and a short summary. 
4. Thumbnails: Thumbnails can attract users’ attention and should be beautiful, attractive and accurately reflect the content of the video.
5. Actively interact with users
After releasing short videos, manufacturing companies should actively interact with users, establish a good relationship with users, and increase user stickiness. The following are some ways of interaction:
1. Reply to comments: Reply to user comments, showing the concern and care of the enterprise, and increasing user satisfaction and loyalty. 
2. Interactive activities: Some interesting interactive activities can be carried out to attract users to participate and increase user stickiness and participation.
3. User feedback: Collect user feedback and opinions, improve and perfect products and services in a timely manner, and improve user satisfaction and reputation.
6. Quantitative data analysis
Manufacturing companies should conduct quantitative analysis of data when operating and promoting short videos, including data indicators such as viewing volume, reposting volume, and commenting volume, as well as data analysis such as user portraits and user interests, so as to continuously adjust and optimize operations. Strategies to improve the promotion effect.
In short, manufacturing companies use short videos to promote operations and acquire customers. They need to choose a suitable platform, make attractive videos, rationally use SEO optimization technology, actively interact with users, and conduct quantitative data analysis and other aspects for comprehensive consideration and optimization. , to achieve the desired effect. 
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