The digital transformation of enterprises refers to the comprehensive informationization of enterprises from business, management, and operation. Compared with traditional enterprise informatization, digitalization represents an integrated, efficient, and insightful enterprise operation model. The manifestation is that industry software connects digital technologies such as cloud computing, big data, artificial intelligence, and the Internet of Things, and applies them to enterprise business, management, and operation. Specifically, enterprise digital transformation mainly includes three aspects: business digitalization, management digitalization and operation digitalization.
1. Business digitization refers to business innovation driven by technology and data. Data-driven companies provide customers with personalized services, and technology achieves efficient and multi-channel interaction. Typical scenarios are business online, mobile, e-commerce, and big data, manual The application of new technologies such as wisdom in business. This is the subversion of the traditional industry from the business model of digitalization. Today’s Toutiao personalized recommendation engine greatly meets people’s personalized needs for news and information, and completes the overturn of traditional portal sites; financial technology has greatly improved the efficiency and breadth of financial services, and achieved the overturn of traditional finance; New retail is reshaping the supply chain and creating a C2M shopping experience, which is subverting traditional retail; programmatic advertising reshapes the digital marketing industry chain, and technology and data promote industrial transformation; at the same time, all walks of life are welcoming digital disruptive forces.
2. Digital management is actually process information, represented by ERP, OA, and HR. In the past few decades, consulting companies have mainly helped companies to do management informationization and process reengineering.
3. Operation digitization means that companies rely on data and technology to drive customer acquisition and customer operations through the accumulation of data assets; on the one hand, it improves customer acquisition efficiency and reduces customer acquisition costs; on the other hand, it builds an ultimate customer experience and enhances customer loyalty , To tap the long-term value of customers. The core solution in this field is CRM, and the representative company is Salesforce.
Digital transformation is about customers. Every digital transformation starts with customers' needs and takes customers' continuous operations as the undertaking point. The digital transformation of enterprises means that enterprises have begun to transform from "product-centric" to "customer-centric" and from "business operation" to "user operation". If we really want to talk about the fourth industrial revolution, it must be the digital revolution. Digitalization is reshaping the business world.
This article is reproduced from snow beast software
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