Today we are living in a new era of data-driven development, can not adapt to the era of development and progress of the company will be left behind and be eliminated, the digital transition is a necessary requirement for the development of enterprises to adapt to the times. Especially in the past two years, the topic of digital transformation of the high heat, different sectors of business managers and CIO of the "digital transformation" has also been more attention, we are actively embrace digital. However, when you go in-depth business research, they found that everyone on the digital transformation of views divergent views. Although the road in front of each challenge and transformation of enterprises are facing are different, but what is digital? What revolution? What type of plastic? , Then there must be a clear awareness and understanding in order to take a good own way digital transformation.
First, what is digital?
Many companies confused, we are engaged in decades of enterprise information, has done a great investment, why are we engaged in the digital transition? First need to be clear that digitization is not on the past, information technology companies reinvent the wheel, but rather integration and optimization of enterprise information systems in the past, based on the integration and optimization, improve management and operational level, with new technology to enhance corporate new technical capabilities to support enterprises meet the new requirements brought about by changes in the digital transition.
Information technology is the application of a single sector, there is little cross-sectoral integration and integration, its value lies in the efficiency gains respect, but digital is digitized to get through in your business the entire business process, get rid of departments wall, data wall to achieve system interoperability across sectors, data connectivity, open up the full range of data integration, enabling businesses to provide accurate insight into the decision-making. 2, from the point of view connections, existing enterprise information systems are set up in the Internet age is not highly developed in the past, many corporate information systems to complete the transformation around 2003. Under the prevailing circumstances, the overall development of the Internet with the current contrast difference is large, it can be said at the time that the environment is still relatively lacking depth understanding of the connection. So the biggest problem is to see the enterprise information system connection is not established, in particular, did not establish a connection with consumers, some companies did not get through to connect the various business units, each data connection does not implement business units. This link is not caused by a problem are: low efficiency, especially in the face of internal and external business operation efficiency is very low, the ability to respond to changes in the environment is poor. The development of the digital environment of today, the Internet is a business which forms a platform, the second is the mobile Internet to consumers linked together, and consumers can interact in real time with your online business, it requires enterprise-wide connections, not just our production process, business processes to digital, our equipment, products, resources, decision-making system should be digital. Enterprises must see the depth is: What the Internet on traditional enterprises bring the greatest contribution? It is connected. Connected to traditional enterprises, it is to bring a major revolutionary change. Links will play in the changing business efficiency, reduce operating costs significant value, and in the connected environment, will produce to the middle of the effect, will reconstruct a new business model. 3, from the point of view of data, the previous information there are a lot of data, but the data are scattered in different system, did not get through and no real play value of the data. The digitization is truly "data" seen as a kind of "assets", which never had before, "Perspective." With the development of big data technology, the value of the data has been fully reflected, another aspect also contributed to the process data of various resources, including the development of things to a certain extent the integration of additional resources for digitization. If a company can through the "data assets" better profitability or improve the efficiency of enterprises, it can be said to achieve a truly digital. 4, from the way of thinking point of view, the previous building enterprise information from the beginning, the idea is embodied in a management thinking. At that time, the establishment of the main information management The idea is to guide it through a set of management tools to businesses of all aspects related to inventory, related to job-related actions can take care of them. At that time to reflect information management goal is: manage, control death, pipe stringent. So when information system design ideas did not think much about the convenience of user needs, more attention to the management of thinking. This built under the management of environmental design thinking enterprise information systems, the lack of an effective solution to ideological user productivity. The result is that the user efficiency is very low, a lot of user needs are not met. The core of digitization is to address user productivity and operational efficiency, which is the process of digital transformation is to be a reflection of how to improve each system node user efficiency, and need the help of technical means of digital transformation, promote enhance the operational efficiency of enterprises. In particular, open up the connection between businesses and consumers, open up the system to connect the various key figures, both effective in changing business efficiency, but also to effectively promote changes in corporate management. 5, from corporate strategy point of view, in the information age, want to do what is beginner's mind, what do you have to see what resources and capabilities, what to do is to see what position in which the selected industries. Information age is to meet customer needs, so we basically use the comparative advantage, comparative advantage which there will be winners and losers, is a competitive strategy. The digital age, the key is you want to do can not be redefined, what do not you have any resources, in fact, is who you are connected, you can connect if there will be a lot of resources and possibilities. Do nothing unrestricted industry conditions, we ask you to do cross-border cooperation. The digital age is a very important customer-focused, continue to create customer value, when you create value customer-focused, you're not compete whom, with whom cooperation should be to create greater customer value and acquisition broader growth space. Segment, promote enterprises to enhance operational efficiency. In particular, open up the connection between businesses and consumers, open up the system to connect the various key figures, both effective in changing business efficiency, but also to effectively promote changes in corporate management. 5, from corporate strategy point of view, in the information age, want to do what is beginner's mind, what do you have to see what resources and capabilities, what to do is to see what position in which the selected industries. Information age is to meet customer needs, so we basically use the comparative advantage, comparative advantage which there will be winners and losers, is a competitive strategy. The digital age, the key is you want to do can not be redefined, what do not you have any resources, in fact, is who you are connected, you can connect if there will be a lot of resources and possibilities. Do nothing unrestricted industry conditions, we ask you to do cross-border cooperation. The digital age is a very important customer-focused, continue to create customer value, when you create value customer-focused, you're not compete whom, with whom cooperation should be to create greater customer value and acquisition broader growth space. Segment, promote enterprises to enhance operational efficiency. In particular, open up the connection between businesses and consumers, open up the system to connect the various key figures, both effective in changing business efficiency, but also to effectively promote changes in corporate management. 5, from corporate strategy point of view, in the information age, want to do what is beginner's mind, what do you have to see what resources and capabilities, what to do is to see what position in which the selected industries. Information age is to meet customer needs, so we basically use the comparative advantage, comparative advantage which there will be winners and losers, is a competitive strategy. The digital age, the key is you want to do can not be redefined, what do not you have any resources, in fact, is who you are connected, you can connect if there will be a lot of resources and possibilities. Do nothing unrestricted industry conditions, we ask you to do cross-border cooperation. The digital age is a very important customer-focused, continue to create customer value, when you create value customer-focused, you're not compete whom, with whom cooperation should be to create greater customer value and acquisition broader growth space.
In the future, it will be the final stage of intelligent digital, at this stage to address the core issue is the relationship between man and machine. Complete enough information, semantic intelligent free interaction between man and machine become one you have me, I have your "human one" in the world. Semantic rift between man and machine is gradually filled, and gradually move toward creating a symbiotic win-win situation.
Second, what the digital revolution?
Enterprise digital transformation, certainly have a business need or goal-driven, do not know what they need, be sure it is blind, blind work is called "blind dry."
Many companies are in business performance to a certain extent can not rise, it will automatically trigger their transformation needs, such as "one billion output value of 3 billion management model can not support business objectives," etc. This is a good thing. It should be based on achievement of objectives for traction, to develop a complete set of transformation goals, it should be along the lines of "eliminate bottlenecks, streamline processes, standardize execution ', not just the development of the overall objective, but to develop detailed for each business aims.
Secondly, how to achieve turn? "Transfer" means or measures to ensure the company's future vision to reach the target.
(1) The first question to be answered is: the principle of transfer of
first digital transition is the number one project, the second to do digital transformation transformation goals must be clear, what things do, what problems to solve, produce any effect, must be analyzed in advance to have consider. From the ideological, from the cognitive truly understand the meaning and methods of digital transformation, raise awareness of all the staff of enterprises, especially knowledge of senior executives, change their thinking, customer-centric, data assets, technology as a means to rely on talent, build can quickly meet customer demand technology platform to support business innovation system, customer service and support business innovation.
(2) The first question to be answered is: What is the basis of turn?
The turn is the basis of the data, digitizing is to collect data required for daily operations and innovation through a variety of technical means; customer experience data products or services; changes in the market data; industry trends data, etc., form a panorama of daily operations Figure client panorama, panoramas products, industry trends and changes in the market panorama, so as to enhance the efficiency of business operations, create new business models. Mining enterprise value by means of digital data can be found in business operations areas for improvement, and even the development of new business models.
(3) need to answer the second question is: what turn?
Should turn those bottlenecks, there are pain points, there are difficulties and chain links, be considered to seize the core, but also conducive to concentrate human, financial resources, to seize those critical, important issues to resolve. Such as corporate business model, organizational structure, job resources, customer service, all-round experience, innovation, product development, technical capacity, service delivery and so on, through research and self-examination, the pain points, bottlenecks, aspirations, problems to sort it out, OK the scope and direction of the transition in order to effectively facilitate this, there is the question of what turn for solutions to enhance business productivity and management of operating level.
(4) The third question needs to be answered is: What supporting turn?
Enterprise as a whole, its business is run organic association, where there are links between the chain links and business management support links are to be sort of object. The advantages and disadvantages associated with the status quo way of thinking of the business, the courage to break "is a reasonable presence" of the limitations of thinking, the use of "locked in" active reform ideas, all the better to run and support as a sort of traction power analysis, "Paodingjieniu "type of source of the problem. Standardized implementation process, the division clearly supporting the interface between the various links, and gradually eliminate all unreasonable aspects and factors, so customer-focused and efficient for business empowerment.
(5) The fourth question to be answered is: how to turn the "standardized, fully connected,"
the core of this issue is "simple question standardization", only a standardized business operation processes, information exchange between the content and format of the clear link to further define every aspect of what information should be provided in what format. Only a standardized format and content of information, be possible to achieve the definition of digital, structured data, but also be possible to support the flow of information fully connected in the chain. By fully connected, complete and efficient information flow, build a sound industrial ecology, to achieve high-quality customer service, help enterprises to establish a new interactive mode, complete digital transformation of Wisdom.
(6) need to answer the fourth question is: What is the incentive transfer
Digital transformation process need to face many difficulties and challenges for those who dare to do digital to give some of inclusion, not afraid of making mistakes, this is trial and error, trial and error after rapid iteration, it is to go forward in the exploration. The other is to establish clear incentives, real tilt from the evaluation and compensation incentives to striver, given the positive things, people dare to run more momentum and support.
Third, what type of plastic? This is the companies should ponder a question. What companies need to "type"? "Type" for one picture of future operational goals imagination and business settings. Wherein, "type" is actually a corporate vision of hope that one target after the digital transition or expectations. Type here can be summarized as "strong internal himself, enabling employees, external win-win": 1, has a strong internal focus on improving corporate governance structure optimization, and implementation flow through the fully connected, the whole process transparent visual resource management risks under control. This dimension is to focus on and filled his short board, build a strong self. 2, enabling employees, through mobile devices, advanced technology and tools, value-added training, platform support to help employees achieve improvement and development capabilities, but also can extend the employees themselves to business, equipment, customer perception and reaction, more good support for the business and human resources to front-line combat. 3, external win-win situation, emerging technologies enable enterprises to benefit through cooperation opportunities with customers around, through and ecosystem partners, joint or integrated into new markets or to produce new values scene, co-development of the market space to develop and achieve mutual benefit win.
The digital age need is innovation, not the beaten path. Science and technology are primary productive forces, the use of digital technology can enhance business productivity, but their corresponding production relations, organizational structure and corporate culture also need to be adjusted accordingly. Create new business model, to stimulate vitality, so that innovation and development to keep up with the requirements of the development of the digital economy, we need to transform their own corporate culture, reinvent themselves, emancipate the mind, embrace change, openness and cooperation.
Conclusion: digital transformation, this is not easy, but there is no way in the world and easy to walk. We are in an era of dramatic change, we must keep pace rapidly, which we need to face up to the challenge, do not be afraid, do not hesitate to rush to control it, it is so!