The full text 1951 words, when learning is expected to grow 6 Fenzhong
Source: Pexels
Now most consumers do not have time at their disposal. Therefore, the way they need to be able to quickly solve the problem.
With artificial intelligence (AI) is growing, bot is becoming obvious choice to solve the problem of law, more and more people are welcome.
After chatting with the robot, you can solve the problem of consumers in real time. In the long run, we can retain more customers, more profit.
Source: Pexels
A survey "Drift" magazine recently, the show exactly how people are using or plan to use chat robot.
From the map you can see the target audience look forward to the future of communication and chat robot.
In this article, I will show how artificial intelligence is changing the way businesses use content marketing and how to use artificial intelligence to develop their own business.
AI is also considering whether to be accepted by the public? Look at these data.
1.2020 years 24% of the customer service operators will use artificial intelligence
Gartner (Gartner) recently report that this year about 25% of the world's customer service operators will use the bot.
This suggests that more companies continue to use the bot as the primary means of communication with their potential and existing customers of.
2. 2020 is expected to have 80 percent of enterprises chat robot automation
According to "Business Insider" (Business Insider) reported that the key decision makers for different companies, including chief marketing officer, senior marketing staff, senior sales executive and chief strategy officer, etc., Oracle has done a survey, the results show that there are more business executives discovered the benefits of using bot.
These business executives who, AI chat robot has become an integral part of marketing and widely accepted. This means that if you do not use chat robot in marketing, you will lose a lot of opportunities.
There are 300,000 active bot fly epistles 3. (Facebook Messenger)
As of 2018, about 30 million active fly epistles chat robot.
Therefore, companies can do more to communicate with people through Facebook. In addition to flying letters, there are other chat robot applications, not developed by Facebook information platform.
Expand their business through content marketing: AI chat robot how helping hand?
成功的公司和优秀的公司区别在于能否适应并管理组织中的变化。实际上，如果公司里从来没有使用过AI聊天机器人，那么很有可能会认为这只是一场闹剧。
下列四种方式，能够让AI聊天机器人助推内容营销活动取得成功。
1. 更好地与受众互动
除了向受众展示内容之外，使用AI聊天机器人也能够更好地与受众互动。在过去，博客文章和页面的评论区是参与内容互动的主要途径。
而使用聊天机器人，就可以升级与目标受众的互动。我们所需做的就是进行正确设置，之后便可以和受众进行互动。
聊天机器人的一个好处是聊天自动生成，能给受众留下与团队沟通的空间。
2. 获取更多客户相关资料
如果没有客户数据，就无法继续销售过程。如今，使用聊天机器人很容易收集用户数据，而且不会让人们有强迫感。
原因很简单。聊天机器人的设计方式增强了沟通和信任。因此，如果能让机器人更具互动性，就能够让其有效发挥作用。
想要聊天机器人收集客户数据，该设置取决于使用的整体性。在设置时进行得越深入，从长远来看越有益。
3. 通过活动测试找到可行之处
针对内容营销活动进行A/B测试，以此了解什么才是最佳方案。在进行测试时，就可以提高投资回报率（ROI）。这是因为A/B测试可以帮助人们从不同角度对相同的营销活动进行评估。
聊天机器人可以让人们大规模地进行该测试，并找出是什么促使受众采取某些行为。例如，使用聊天机器人可以测试顺序、触发因素和消息传递，从而找到效果最佳点。
一旦确定了效果最佳点，人们便可专注于该点作为核心营销活动。
4. 将更多可能转化为企业销路
企业使用内容营销的原因之一是为了推动销售，而如果没有足够的销路，推动销售是不可能的。
如果还没有使用AI聊天机器人，那很可能会使用表单或是有限内容来创造销路。虽然这些也没什么问题，但是聊天机器人能取得更多成果。
这是因为有了聊天机器人，就能够立即和看到该内容的顾客沟通。这样的话，在你繁忙之时，有兴趣合作的潜在客户也可以和你聊天。
而如果在使用表单，就很有可能失去这些潜在销路。
有趣的是：通过使用聊天机器人，Leadpages的销路转换率提高了36%。
来源：Pexels
由此我们看出，如果使用内容营销作为经营策略，那么AI聊天机器人将有助于取得更多成果。
留言 点赞 关注
我们一起分享AI学习与发展的干货
欢迎关注全平台AI垂类自媒体 “读芯术”
（添加小编微信：dxsxbb，加入读者圈，一起讨论最新鲜的人工智能科技哦～）
