The rapid development of knowledge-paid products has become a new way of life for many people. If you want to make a payment for knowledge product, what aspects should you consider? It's better to take a look at the development ideas of leading companies, and maybe you can get inspiration from them.
Whether users have a strong willingness to pay is important
On the one hand, the survey report shows that the main user groups for paying for knowledge are mainly post-80s and post-90s who take part in work. Most of them are distributed in first- and second-tier developed cities. The society and workplace have a strong competitive atmosphere. Therefore, these working parties have strong learning needs. The willingness to pay for learning is also extremely high.
On the other hand, according to statistical data analysis, 86.1% of the working party in the payment for knowledge has a monthly income of about 5000~25000. They have strong consumption power and are potential users of payment for knowledge. In 2020, 46.8% of the paid knowledge users have monthly income. Spend 500-2000 yuan to buy knowledge-paid products.
From the origin, the mode of paying for knowledge has existed since ancient times, and the reason why payment for knowledge has become a popular business model today is mainly because of the Internet.
It is not difficult to see that the Internet and the epidemic have respectively brought huge development opportunities to the paid-for-knowledge industry. However, after the opportunity period has passed, if the paid-for-knowledge industry wants to continue to grow, it still has to return to the most essential problems.
On the one hand, the value of a paid-for-knowledge product will be directly proportional to its content professionalism and practicality. The first type of paid knowledge products are more professional and practical, and their prices are often higher.
On the other hand, the audience also determines which products can obtain greater benefits, and the audience of the second product is significantly larger than the first product.
In order for a paid-for-knowledge product to make consumers pay, in addition to making sure that the content of the product has value, it must also do a good job in marketing. Marketing should play a supporting role, so that more people can see the knowledge payment platform! For example, 99 Xueshang, first do its own brand, it will be much smoother later, and it is not laborious to promote it~ So you must seek truth from facts and be more sincere in doing anything.