Website localization involves modifying the language of the website according to the user’s local language. This may sound simple, but if the user is Spanish, the content of the website needs to be translated into Spanish, and if the visitor is Chinese, the content of the website needs to be translated into Chinese. First, the website should be configured to use a multilingual search engine optimization (SEO) plan. You must also consider keywords specific to foreign languages, because users are most likely to search in the local language.
Website localization may also include changing currencies to reflect user preferences. This strategy is particularly useful for e-commerce websites. For example, in Brazil and other Latin American countries, displaying prices in non-local currencies is one of the main reasons for abandoning shopping carts. If a website wants to get the attention of its various target audiences, the website needs to display content in their native language and national currency. The IP Geolocation API can help developers implement this feature.
When the API is integrated into your website, it can detect the visitor's physical location by looking at his/her IP address. For example, if a user with an IP address of 109.28.126.101 visits a website, the API will automatically detect that the user is in Paris, France. The tool also returns the user's latitude and longitude, time zone, postal code, autonomous system (AS) number, and connection type.
The API can also be integrated into translation applications or plug-ins, such as TranslatePress, WPML and Polylang, which can automatically translate website language into the user’s local language. This process only takes a few seconds and is not obvious, so it will not have much impact on loading time.
In addition, using the user's native language to display the content of the website can improve the user's user experience, because the user does not need to manually change the browser settings. Without automatic location detection and language translation, only one of two things would happen:
Users will manually change browser settings, which will delay access to content and may negatively affect their experience.
When the user sees the content in a language he/she does not know, he/she will immediately close the website.
As mentioned earlier, website localization also includes displaying prices in the user’s national currency, which is essential for e-commerce websites. For example, if a website headquartered in the United States and facing international customers only displays prices in US dollars, it is likely to lose foreign visitors. They may feel that the total price does not truly represent the true value of the product, or that it contains hidden charges. His bottom line is that when customers pay for products or services in their home currency, they feel safer.
When the IP Geolocation API is integrated into your website, it will automatically detect the physical location of any user. With the help of currency conversion plugin or API, the price of the product in the user's local currency will be displayed.
In addition to website localization, the IP Geolocation API can also help restrict user access, especially when you are developing a website that contains copyrighted material. API helps to enhance digital rights management (DRM) and should be implemented during the development process to avoid legal issues in the future.
The API also allows developers to block visitors who use virtual private networks (VPNs), proxies, and other anonymizers. Although some people want to visit the website anonymously for legitimate privacy reasons, some people may just want to hide illegal activities. In fact, 50% of the people who use VPN are to access restricted entertainment content, which is a threat to DRM.
Website development and management is not an easy task. There are many things to consider, such as usability, speed, design, mobile optimization, SEO, etc. Complicating matters is that industry standards are constantly changing. For example, the ranking algorithm is constantly being modified by search engines, and we may never know the exact method of landing on the first page of search results.
Website development and management is not an easy task. There are many things to consider, such as usability, speed, design, mobile optimization, SEO, etc. Complicating matters is that industry standards are constantly changing. For example, the ranking algorithm is constantly being modified by search engines, and we may never know the exact method of landing on the first page of search results.
One way to improve the user experience is to automatically display web content in the visitor’s native language. The IP Geolocation API can help developers in this regard.