The IP database contains 4.3 billion full IPv4 and 2^128 full IPv6 in the world. The database version is divided into five versions: High Precision-Public Security Edition, High Precision-Commercial Edition, District and County Level, City Level and IPv6.
The main pain points that the IP database solves are the precise placement of Internet advertisements, precise content recommendation, user location portraits, key corporate office network asset surveys, network attack source tracing & evidence collection, suspect location positioning, server optimization allocation, etc.
Internet online advertising anti-cheating
By analyzing the application scenarios of Internet users’ IP addresses, we can determine whether Internet users are "real people" or "non-real people", filter out "non-real people traffic", improve the anti-cheating capabilities of Internet online advertising platforms, and reduce the investment of advertisers and DSP companies Costs enable online advertising to be effectively delivered, thereby increasing ROI (return on investment).
The behavior of an e-commerce platform for identifying "fleece" is shown in Figure 6. The company uses IP application scenario products to accurately identify machine traffic by determining the application scenario of the IP address, determine whether it is a real person operation, and reduce crawlers, fleece, etc. risk.
Figure 1 Schematic diagram of an e-commerce platform's recognition of "wool wool" behavior
Internet transaction payment anti-fraud
By analyzing the application scenarios of IP addresses, we can determine whether Internet users are "real people" or "non-real people", filter crawler traffic, and combine multiple verification technologies in multiple links such as login, transaction, and payment to effectively help customers control "wool" , To reduce fraud.
A rural commercial bank in a municipality directly under the central government identifies risky users as shown in Figure 2. The bank analyzes the IP address of the visited website by using the offline library of IP application scenarios-data center version to determine the type of the IP, and filters out the computer room and crawler IP Address, correctly identify real users, and improve the risk defense capabilities of pre-loan businesses.
Figure 2 A schematic diagram of a municipal rural commercial bank identifying risky users
·····To be continued!
Evan Technology-the world leader in high-precision IP address real-time location technology www.ipplus360.com