Globalization has made the world a relatively small community. People no longer need to wait a few weeks to receive letters from friends abroad. Buyers in many countries can now buy brands and products that were once inaccessible with just a few taps in front of the computer. Information can also be delivered within seconds.
Even so, we cannot ignore localization. Determining the location of website visitors is critical to ensuring the success of the business, and the IP Geolocation API can do this. At the same time, for network security, geographic location is also the most important when tracking cyber criminals.
The IP Geolocation API returns more than the following location data for any given IP address:
country
Regions, states and provinces
Latitude and longitude
Time zone
city
Postal code
This location data can be a huge help for organizations. We have collected some examples of the use of location data.
1. Location verification to push users' corresponding content
People browse e-commerce sites looking for items they want or need. Therefore, when it is discovered during the checkout process that some locations cannot provide goods, a negative user experience may be generated. Therefore, e-commerce websites must be prepared to display any items that website visitors can actually obtain. This is achieved by using the IP Geolocation API.
For example, Amazon will immediately detect the country where the user is located and notify them whether the displayed product can be shipped to the user's location. As an added value, the e-commerce giant provides users with the option to change their address.
2. Restrict users from accessing restricted content
With the help of IP Geolocation API, copyright protection is easier to manage. It is a reliable means to strengthen digital rights management. By instantly determining the user's location, the streaming media provider presents what the user can see. In addition to copyright protection, the IP Geolocation API is also very convenient for displaying location-based news and content.
3. Display content in the user's language
Although English may be a universal language in the world, there are still millions of people in the world who are more accustomed to using their own language. Therefore, websites often use translation and IP geolocation tools to automatically reflect the user’s language.
Facebook fully understands the need for people to use their native language. It will automatically detect the user's location and display the page in their local language. Another example is Google. The website automatically displays search results and the privacy policy of the Internet giant in the user’s language.
4. Display localized search results
Although it has long been globalized, some needs are still localized. For example, if you have to see a plastic surgeon and do a Google search, if the search engine returns a plastic surgeon from another country, it doesn't make sense. Therefore, Google and other search engines use geolocation products to display location-based search results.
5. Display prices in the user's local currency
If you are a digital entrepreneur who caters to the international market, consider using the user's local currency to display prices. About 76% of buyers prefer to see product prices in their national currency.
E-commerce sites like Amazon have already implemented this strategy. In addition to the product price, the principle that the total cost is denominated in the same currency should also be followed. Otherwise, the user will not know the exact quantity they purchased, which may cause the user to abandon the shopping cart.
6. Provide local preferred payment method
E-commerce sites should also consider the preferred payment method of their target buyers. If you cater to the needs of different countries, it makes sense to allow your consumers to choose their preferred payment method to pay. When we browse the Swedish version of the Asos shopping site, one of the payment methods is Klarna, which is the Swedish payment processor. We also tested Lululemon in Austria. They offer bank account payment, which is the most popular payment method in this country.
7. Shorten the checkout process
The long checkout process can also affect the buyer's decision. Therefore, e-commerce companies should strive to make this process as easy as possible, and one way to achieve this is to use the IP Geolocation API. By automatically detecting the user's location, the website can automatically fill in some fields of the payment form to save the user's time and effort.
8. Show accommodations near the user's location
Geolocation can help you meta-search sites that present localized results without asking users for details. For example, when we search for a word "Sheraton" in Sweden, we get search results in Sweden. If you use the same search term and the search location is in Asia, the results will be very different.
9. Brazil frozen poultry: implementation of location-based advertising
Location-based advertising allows businesses to show their ads to the most important people. For example, the Brazilian frozen poultry company supplies chicken to Canada, China, Hong Kong, Singapore, UAE, Dubai, Europe, Australia, Panama and Japan. Therefore, the company only displays advertisements to Internet users in these places, which is financially reasonable.
By using Google Ads (using IP geolocation data in targeted advertising), chicken suppliers can reach the right people.