Judging from the recent issues of "Tik Tok Master Fan Increase List", many accounts use large and small accounts to achieve fan communication through guest appearances and interaction in the comment area.
Maximize the matrix effect, and quickly increase fans in the short term.
After studying the 8 published lists, I have observed four more common Douyin matrix gameplay.
1. The independent Douyin accounts have guest appearances
This is probably the most common way to play.
Take the Douyin number "Fairy Yeast" as an example:
This account once gained more than 800,000 followers in a month, and currently has 13.577 million followers.
The person set is "the fairy who answers the phone of the Three Realms". Wearing exquisite curly hair, he will wear a long dress with a retro palace style and a variety of gorgeous hats.
In the video of "Fairy Yeast", other accounts under the same MCN often appear, such as:
The "cat tongue" is set for the count of vampires who use books to answer questions, and the "Yuko and the magic mirror" is set for the queen who talks with the magic mirror every day...
These accounts have similar magical styles and settings. Through this occasional guest appearance, they tell the story of their plastic sisters.
During the interaction, the account "Fairy Yeast" with a larger fan base will serve as a diversion for the other two accounts, thus forming a content matrix.
Another example is Shiwanjia’s Douyin accounts "Playing Car Goddess", "Knowing Car Detective", and "Family Knowing Car Girl". Although there are no guest roles between the accounts, they @ other accounts in the copywriting for diversion.
2. Create a series of accounts with consistent style
In addition to the help of guest appearances between different accounts, creating a series of accounts with consistent style is also a way.
The more typical one is Wenhong Music. According to observations, Wenhong Music has a total of 18 Douyin numbers under the same style.
With a dark background with the same Limai, different people sing different styles of songs, but all account names are uniformly marked "(Wenhong Music)".
In addition to their different styles of talents, they also have an official account "Wen Hong Music", which currently has 5.575 million fans.
Many videos are in a 4-segment format, where four different styles of vibrato masters sing the same song, stitched together through editing, showing different ways of singing the same song.
Such a matrix operation can greatly increase the exposure of the brand, and the company brand can use this to brush a sense of existence in each of its Douyin accounts.
Because Wenhong Music's singers have different styles but the same way of external presentation, users may find other accounts by searching for a video after viewing a video.
It may be searched by similar names, or it may be by other artists’ comments in the comment area.
3. The family forms its own matrix, shaping the family’s personality
Family members are probably the most natural matrix.
The vibrato "Qiao Liya Natalia" and "Alex Qiao brother" are a pair of foreign siblings. In February of this year, Qiao Liya began to focus on shooting the daily sand sculptures of foreign siblings. The two foreigners spoke a not-so-standard Mandarin. Show footage of their lives in China in front of the camera.
In the last two weeks, "Brother Alex Qiao" has gained 1.48 million fans. One of the popular videos was also filmed with Qiao Liya, telling that he slapped the watermelon on the face of his sister in order to hit mosquitoes.
For more details, learn about "Looking off the Demon Classroom"