Similar to the matrix gameplay, there is also the vibrato account "Zhu Xiaohan", which currently has 24.495 million fans. The video content background is set to a family scene, often featuring various funny stories between father and daughter.
But unlike "Qiao Liya Natalia" and "Alex Qiao brother", the label and sense of personality of "Zhu Xiaohan" are more prominent.
Murong, the founder of Xindong Media MCN, said:
Our label for daughter Xiaohan is single, foodie, stupid and cute;
Dachun’s label is love, kindness, hard work, and love to bully his daughter;
mother is a later introduced role, usually in the form of voice-over, her positioning is Sturdy, domineering, and true head of the household.
I have observed that in every video copy of "Zhu Xiaohan", there will be @another account "Old Zhangren said the car". The video content mainly tells the story of the stupid daughter Zhu Xiaohan and his father learning to drive.
Although both accounts revolve around the story between father and daughter, they have different perspectives. The former is the daughter's perspective, and the latter is the father's perspective.
"Old Zhang Ren said the car" will also appear in the comment section of "Zhu Xiaohan" from time to time, attracting netizens to interact.
4. From an explosive IP to subdivided content
After a Douyin account has become popular, especially for accounts with strong personal attributes, many accounts will try to create related matrix accounts with more detailed content, and build momentum for the matrix by means of @小号 in the signature area or comment area.
"Pomelo cici sauce", "Did you eat grapefruit?" and "Did you buy grapefruit?" are typical examples.
They are from the same personal IP, but the account types are completely different.
"Grapefruit cici sauce" is a drama-based beauty account. Grapefruit will tear green tea by hand in the video to vent her arrogance for her girlfriends, showing her domineering side.
"Have you eaten grapefruit" means she went to various places to eat delicious food, and "Did you buy grapefruit" is an online grass-growing account that recommends various beauty products.
As a personal IP, each account has its own vertical segmentation field. At the same time, only the matrix account is left in the TikTok account, and the trumpet account will also be marked "Large in the follower" in the personal introduction area.
Douyin's operations are becoming more refined, is matrix the only way to go?
Of course, the above four are only the more common ones I have observed. With the gradual refinement of Douyin account operations, the gameplay of matrix numbers is gradually increasing.
For matrix accounts, many people will use 4 methods for diversion:
Guest appearance and co-production video;
interaction in the comment area or @方;
only the matrix account in the following;
mark in the personal introduction.
The matrix operation methodologies of different platforms are also common. Sha Xiaopi, the founder of Visual Journal, said:
"Matrix generally has two considerations, expanding user coverage and increasing revenue."
At present, many Douyin masters have formed a fixed video style, from color matching, cover to opening words, and some masters have fixed their release time, forming a potential agreement with fans.
However, due to the limitations of the development of a single account, it is often necessary to broaden the category to get more users, so matrix operation has become the choice of many people.
Many Douyin experts said in the interview:
To get high exposure and high traffic, you must first have high-quality content, and secondly, you must pay attention to fan preferences and platform trends.
Because of the experience and team of making large/popular accounts, it also has the inherent advantage of quickly setting up another or several new accounts.
Four common Douyin matrix gameplays are shared here. If you have any questions, you can leave a message in the comment area~
For more details, learn about "Looking off the Demon Classroom"