A number of Japanese retail executives summarized: 60 small secrets of physical store operation (5)

45. Don't be influenced by the information in the POS machine.
Through the POS machine, only the sales of purchased goods can be known, but the sales of goods that have not been purchased cannot be known. If you think it is good to sell, you should take the initiative to recommend it to the purchasing staff. If the purchaser says "you didn't come to purchase", it will be passive and embarrassed.
46. ​​Please keep in touch with the store, clerk and purchasing staff more.
Sometimes, do you want to say "Stop giving away unsellable products!" "Send more products that are good for sale!". Establish a hypothesis and verify it. Why not encourage the purchasers to come? You should have a spirit of developing products.
47. The clerk must have a pair of "big ears."
Do you have a pair of "big ears" that are good at listening to customers' opinions? If you can't understand, would you ask again? What customers say, listening from the customer's standpoint is very important. Understanding from your own standpoint will mostly cause misunderstandings.
48. Please distinguish between "good sale" and "make money".
Please consider how much it cost to sell. Please don't put your strength on sales alone. Please set a standard for your store’s financial statements in your store.
If the sales performance is a deficit, please think about why it causes a deficit. If it is a meaningless deficit, then please improve your "physical fitness"! Cultivate the confidence to obtain income
49. Please use the word "LOW OPERATION" frequently.
It is said that Wal-Mart has achieved success through "daily low prices." However, it is actually because of the implementation of "daily low-cost operations." All employees in the store are considering how to reduce the operating costs of the store. This is indeed a place to be imitated!
50. Ask the store and clerk to thoroughly implement "customer satisfaction".
Customers are willing to go to stores where they can get more value and are more valued. The understanding of the value that customers think is not only price or quality, but also includes "no need to spend a lot of time, not easy to fatigue", "complete variety", "product introduction in place", "feeling happy" and "innovative and unique" And many other factors.
Therefore, while in-depth analysis of the sales data of different products and different customer groups, it is necessary to factually encourage customers to countermeasures. Furthermore, it is very important to fix the corporate culture of "customer first".
51. Ask the store and the clerk to keep the business information report of their store at hand and analyze it.
I hope to establish an organizational system that can monitor "business data, customers, industries, and market trends" at any time. Information can be recorded in a notebook, printed files can also be made into folders, or inquiries can be made through the computer at any time.
52. Please make "sincere service" specific.
Price, operating goods and services, location, promotion policies, sales staff, and corporate positioning are the six basic elements of marketing. Please keep these things in mind. Let the store establish a set of effective marketing
rules53. Please work hard to make customers realize the value of your store.
In the face of the price offensive of other stores, it is not necessary to simply adjust the price to the same as them, but to turn on wisdom to correspond. Now people often say that the economy is not surprising. Some people say that this is an era of "dejected". Some people also say that this is an age where "if you are too active and move forward rapidly, your company's operations will be in danger."
It is indeed a difficult problem. The key is "in order to deal with all possible events", we must open up our wisdom to deal with it.
For more details, learn about "Looking off the Demon Class"