Recently, Zhang Ruimin, Chairman of the Board of Directors and CEO of Haier Group, repeatedly mentioned user experience in an interview with the media.
In his view, with the Internet era, the economy is roughly divided into three stages. The first stage is the product economy, the second stage is the service economy, and the third stage, now, is the experience economy.
For users, if a product has no experience effect, it is nothing but a carrier. Products with a soul know what users want and how to interact with users. He believes that experience economy, to put it bluntly, is to "make the product talk."
The competitiveness of enterprises in the 21st century is embodied in the "number of lifetime users." A company without lifetime users has no competitiveness. If an enterprise with lifelong users can't continuously meet his needs through experience, it will not last long.
In fact, paying attention to user experience and user experience have been the focus of many companies' attention long ago, and they are also the focus of their product transformation and upgrading.
For example, because of the emphasis on user experience, there are thousands of people on the Internet, and different people push their familiar products or services according to their preferences.
But there is a key factor here, that is, how to get user preferences?
This is what can be achieved in the era of big data, and it is also the digitalization that Alipay is working hard to promote.
The application of digitization is very extensive. Basically, digitization can be applied in all industries and at all levels, and digitization can be used to achieve further development.
But in commercial applications, such as the consumer experience we just talked about, digitization can help businesses upgrade their consumer experience.
Because all experience is based on the establishment of data analysis, and data analysis, including obtaining user preferences, is the category of digital operation.
The biggest difference between digital operation and traditional operation is data.
It can obtain relevant user data and analyze data through interaction with users, so as to derive certain consumption habits or habits, and label this preference accordingly.
When you understand a user’s preference, you can correspondingly research what he really needs, so that the product can directly reach the user’s psychology and maximize the user experience.
Moreover, this data is fluid and constantly changing. This requires constant iteration of data.
These are actually part of digital operations.
Some people have never understood digital operations, but I believe that through the above examples, you can find that digital operations play such a vital role in the development and decision-making of enterprises.
Zhang Ruimin said that in fact, there are two most important things for an enterprise, internal employees and external users. So if you look back on this question, products have no soul, that is, companies have no souls, and companies without souls cannot exist in the Internet age.
And an enterprise or product must have a soul, which is to make the enterprise or product alive and be truly usable by people, so that all the data will eventually be owned by people.
Zhang Ruimin said that in the Internet era, especially in the Internet of Things era, it is not the shareholders first, but the value of employees first, not the long-term profit maximization, but the maximization of user experience.
To maximize the user experience, for many traditional companies, they must first learn to operate digitally and carry out digital transformation and development, so that the user experience of your products can get the most realistic effect.
Online payment is an earlier group of smart digital operation service providers in Alipay and WeChat, and the creator of third-party digital operation industry solutions. If many companies do not have the transformation and upgrading of digital operations themselves, they can cooperate with such third parties as soon as possible. The most efficient way to complete the digital transformation.