From free sharing economy to knowledge payment system, how to seize the trend of the times

Since the revolution of Internet information technology, knowledge has also been included in the field of payment. Since 2016, many relatively large enterprises and other platforms have successively launched payment knowledge platforms, and the number of paid knowledge users has increased sharply. According to relevant statistics, the number of paid knowledge users has reached 50 million in 2016. As of March 2017 , The overall economic scale of payment for knowledge is nearly 15 billion. The field of payment for knowledge has become a fertile ground, and various platforms have launched payment for knowledge platforms to accurately adapt to user needs and mainstream development of the times. Nowadays, many knowledge payment system platforms like 99 Xueshang also join the ranks of knowledge payment in time, and are committed to providing users with industry-related knowledge. At the same time, the knowledge payment system also distinguishes between members and webmasters, allowing users to choose more suitable and beneficial roles according to their own needs, helping to improve themselves and profit.
01
What are paid-for-
knowledge products ? Paid-for- knowledge products were born after the development of the Internet. The fundamental reason is that people’s convenience in obtaining information has been greatly enhanced and online transaction infrastructure has been improved on a large scale. The typical sign is the birth of WeChat Pay.
Since access to information is convenient and online transactions are easy, why can't users directly spend money to buy courses with their mobile phones? And with increasing social pressure, college students, first- and second-line white-collar workers, middle-class families, etc. will improve their personal ability due to anxiety Demand, obviously fragmented knowledge learning is a low-cost solution.
The above background of the birth of payment for knowledge, but it is obviously unrealistic to let users buy from the beginning, and the problem of customer acquisition must be solved. Then the WeChat traffic dividends, the fission rose.
For knowledge payment fission, content is the core driving force. What kind of content meets user expectations? This is the first problem to be solved. I summarized the three principles of paid knowledge content production.
1. In line with user pain points 2. Strong IP blessing 3. Reducing the burden of learning. The
knowledge payment system platform uses the underlying logic of knowledge payment fission. Although many are only theoretical, they are the results of practical operations.
The core driving force of payment for knowledge fission is content, which must meet user pain points, use powerful IP, and meet fragmentation requirements. Payment for knowledge fission also requires the support of gameplay and channel operations, especially the latter, you must learn to use the three principles of tipping points. The core of fission focuses on three indicators, one is the scale of participation in fission, the other is a new coefficient describing the effect of fission, and the third is the conversion rate at the back end of fission. The larger the scale, the better the channel; the higher the coefficient, the better the pull-out effect; the more conversions, the higher the quality of fission customers. However, a problem with one of the three indicators indicates that there is still room for optimization in fission.
So when we are doing fission, we should not pay too much attention to a single indicator, but look at it as a whole from three points and one line. This is much safer.
In the future development, the era of free sharing economy will be replaced by payment for knowledge, and more people will choose to pay for knowledge as a personal investment to improve various workplace skills. At the same time, many people who pay for knowledge are keeping up with the pace of the times, seizing the trend of paying for knowledge, further enriching platform rights and filling platform resources, and creating greater investment value for users.