Internet entertainment has always been an important part of China's Internet applications, and the success of China's online games has fully proved this. In addition to online games, online karaoke is also a very promising network service project. With the development of online music, K songs on computers have become more and more popular, and are accepted by many people who have no time to go to ktv. They can even be uploaded to the Internet for everyone to listen to the recorded works. In recent years, my country's online karaoke users have shown a continuous growth trend. As of Q4 of 2019, the number of online karaoke users in my country was 282 million.
Integrate social functions to increase user activity
The relationship between music and social interaction has become closer with the advent of the era of media integration, and the social functions played by music have become more and more important. In the integration with traditional media, the development of online karaoke can continue to give play to the social advantages of music and extend this advantage to traditional media, thereby achieving mutual benefit and win-win results. Interactive functions with a social nature: live broadcast, song room, grab wheat, browse news, etc., have become an important factor in meeting user needs and enhancing user stickiness in addition to the two core functions of listening to songs and singing. Combined with the music social mode, you can meet friends through singing, which is convenient for users to socialize online through music and meet friends with common interests. Continue to build a closed-loop ecosystem through content sections such as communities and online song rooms, create rich social scenarios, and improve the level of user activities on the platform.
Rich and professional content experience
Online K songs can establish a chain of pan-acquaintance relationships by following popular big names, recommending singers, etc. Users can use any combination of a cappella + instrument playing + rhythm sound effects, piano, guitar, ukulele and many other instruments to sing, a rich accompaniment library, real-time updates of new songs, and a one-key tuning function, which can be combined with short videos , MV mode, video chorus, etc., simulate KTV, concerts, theaters, outdoor squares and other sound effects. Intelligent mixing, K song live broadcast, online song room, self-created songs and release works, this short audio + self-creation The characteristics of this are "very fun" for young users who are pursuing individualization. High-frequency iterative products, constantly enriching functions, improving K song play, and enhancing user experience.
Cost-saving and more effective operation promotion
We are in the era of mobile internet. The convenience and advantages of information technology have brought us many functions, and have also affected the transformation and development of various industries to the Internet field. Combining modern "Internet + music" to develop online karaoke, online operations and promotion strategies can be realized, which not only saves more costs, but also ensures the efficiency and quality of operation promotion strategies. The model adopted is similar to the live rewarding model, which mainly relies on the "gift" function in the App. When users hear their favorite songs, they can recharge gold coins to exchange gifts for the singers. Online profits are made through value-added services such as membership, live broadcast aristocracy, shopping malls, and e-commerce models, while offline, through cooperation with KTV, the business model is expanded to bring online user traffic to offline realization.
In recent years, the application of online karaoke platforms in intelligent technology has become increasingly prominent. On the one hand, by further upgrading the voice recognition system, the platform will be able to support the "one-click tuning" function of most songs, realize the effect of automatically optimizing the user's singing works, reduce the difficulty and threshold of online K song, and make it possible More users "turn from listening to singing". On the other hand, with the help of artificial intelligence deep machine learning and big data analysis, the system will be able to automatically push high-quality content to different user circles more accurately, thereby effectively increasing user stickiness. Finally, with the continuous improvement of virtual reality technology and the deepening reform of 5G communication technology, in the future, users will be expected to watch immersive MVs while singing or listening to songs, or to obtain more extreme music through linkage with hardware devices Entertainment experience.
to sum up
anyRTC supports audio mixing, sound effects, self-acquisition, self-rendering, ear return, large and small streaming, smooth microphone loading, screen sharing, device management, multi-channel, face detection and other functions, anyrtc's cross-live room connection microphone can be used in The chorus scene allows two users to sing online at the same time. The accompaniment of the chorus is sent to the two singers via the network at the same time, and the two singers can hear each other's voices while singing. Just like offline KTV, it greatly improves the user experience. anyRTC will continue from the perspective of users, improve user experience, grasp market trends, and provide users with the best quality products and services.
anyRTC official website: https://www.anyrtc.io/