The pandemic raging around the world in 2020 has made countless companies feel a bitter chill.
However, in the midst of the cold wind, many people were surprised to find that most of the companies that started digital transformation early had outstanding performance in this epidemic, and they resumed work and production faster than other companies.
This discovery made many companies that were still hesitating about going to the cloud immediately put the going cloud on their agenda.
Companies must reinvent themselves to survive
"The epidemic has caused all companies, including Amazon itself, to do their best to think about how to save costs and to conduct strategic reflections. Many companies have accelerated the pace of cloud migration. From the cautiousness of the past to the rapid planning of today, I think this is The biggest change. In fact, the epidemic has accelerated the process of companies going to the cloud for at least a few years.” In the keynote speech of AWS re:Invent 2020, AWS CEO Andy Jassy said, “To build a long-lasting company It is not easy. Only 83 of the Fortune 500 companies of 50 years ago can still remain on the list, or only 17%; and half of the Fortune 500 companies of 20 years ago are no longer there. It’s on the list. So companies must continue to reinvent themselves in order to survive."
Andy Jassy pointed out that the key to a company's reshaping itself is not only partly related to technology, but more importantly, corporate culture. He summarized the corporate reshaping culture into the following 8 aspects:
1. Leaders must have the consciousness of creation and reshaping;
2. Comply with the trend, irreversible;
3. Recruit talents who are eager to create;
4. Really solve customer problems;
5. Speed is supreme;
6. Don't complicate the problem;
7. Use the most powerful and abundant technology platform;
8. From top to bottom, set radical goals.
Cloud technology promotes enterprises to accelerate transformation
As we all know, innovation is Amazon's DNA. In the 25 years since the company was founded, from online bookstores to Amazon Go offline physical stores, from cloud services, to Kindle e-books, from Prime Air drones, to Amazon Echo... Amazon has created countless products. And philosophy. In AWS re:Invent 2020, this feature is even more vividly reflected by AWS.
Due to the epidemic, the 2020 AWS re:Invent conference was changed to be held online for the first time, and two unprecedented innovations were carried out: First, the conference time was greatly extended, from December 1st to December 18th , Brings the audience 5 keynote speeches, 18 executive speeches and more than 500 sub-forum speeches; secondly, this summit is open to the public for free, and has attracted about 500,000 registered audiences so far.
In this technology feast for IT professionals, AWS re:Invent released 43 new services and functions on the first day alone to help more enterprise customers accelerate their cloud migration and accelerate transformation.
"The purpose of AWS releasing various computing, storage, database, machine learning, analysis services and functions in re:Invent is to use these technologies to better empower them and enable enterprises to go to the cloud and accelerate transformation. Through these world-leading cloud technologies and services, we can reshape ourselves faster and better. We also hope to introduce these innovative services and functions to China as soon as possible to help Chinese customers go to the cloud and reshape their journey." Gu Fan, general manager of cloud service product management in China, said.
Four game-changing services and tools
Among the many new services and functions released by AWS, four new services that have changed the rules of the traditional game are particularly worthy of attention.
Andy Jassy pointed out in his keynote speech that in order to help companies reshape their culture, AWS can provide a complete set of reshaping tools, four of which are sufficient to change the existing rules of the game:
1. Database service Amazon Aurora Serverless v2
As a new version of Amazon Aurora's serverless database, the service can achieve real-time expansion and support hundreds of thousands of data processing transactions in less than 1 second. This allows developers to expand on demand and save up to 90% of the cost.
2. The new function of data analysis service AWS Glue AWS Glue Elastic Views
The service can create virtual tables (also called materialized views or materialized views) from multiple different data sources, simply and efficiently connect data islands to form a unified data perspective. When the data source changes, it can be synchronized within a few seconds, thus solving the problem of data islands that have plagued the industry for a long time.
3. Data Wrangler, a new feature of machine learning service Amazon SageMaker
The service has more than 300 built-in data conversions, which can automatically identify data types and recommend appropriate conversions, thereby greatly improving the speed of machine learning data preparation. It can also merge and combine multiple functions on the control panel, and preview the data conversion in SageMaker Studio. Then apply to the entire data set.
4. Development tools AWS Proton
Aiming at the hottest container and serverless applications, this tool provides developers with more granular development and deployment management tools, which can greatly simplify the development and deployment of container and serverless applications.
How AWS is reshaping the hybrid cloud
This is an era of hybrid multicloud. Andy Jassy pointed out that AWS believes that hybrid infrastructure is composed of cloud and various edge nodes. Local data centers can be regarded as a kind of edge nodes, and local data centers should not only be local data centers, including the IT requirements of restaurants, warehouses and even farmland. Can be counted as local. The ideal hybrid infrastructure for enterprise customers is to use a set of hardware and tools to manage local data centers and clouds. For this reason, AWS believes that the cloud should be pushed to the edge node.
In order to build a bridge between the cloud and local data centers, AWS has launched a virtual private cloud service Amazon VPC and network service AWS Direct Connect. Considering that most of the local data centers are running VMware virtualization, AWS also launched VMware Cloud on AWS with VMware. The benefits of this are obvious-companies can also use the original VMware software and tools on AWS, saving 40% in IT infrastructure costs, 43% in operating costs, and an expected 5-year return on investment of 479%.
In order to help enterprises deploy AWS locally, AWS released AWS Outposts in 2018, which is deeply loved by customers. At this year's AWS re:Invent, AWS launched two small-sized Outposts, 1U and 2U. The 1U-sized Outposts are only 1/40th of the classic Outposts, but they can provide the same functions and can be better. To meet the needs of places with limited space such as hospitals, shops and restaurants.
For latency-sensitive applications, AWS has launched local regions as an extension of AWS regions for large cities, thereby reducing the access latency of local end users to the millisecond level; in order to push AWS services to remote areas, mountainous areas, military bases, ships, For local deployment in areas with limited network connections and harsh environments such as rescue vehicles, AWS has launched the Snow series of devices; in order to push AWS services to the edge of the 5G network for local deployment, the latency of mobile applications such as smart manufacturing, autonomous driving, and gaming is reduced. Within 10 milliseconds, AWS also launched the AWS Wavelength service in conjunction with operators...
It can be seen that, in order to keep customers from changing their habits, to save costs as much as possible, and to allow customers to get the best application experience anytime and anywhere, AWS has reshaped the concept of hybrid cloud, and through many innovative Services have once again greatly expanded the application boundaries of cloud computing and reshaped the journey of enterprises to the cloud.