Why is it difficult to break through the traditional market?
• At present, the combined income of several domestic backup technology companies does not exceed 1 billion. Breaking through the ceiling of tens of billions and evolving to a market of 100 billions seems to be an impossible task.
Industry surveys show that China’s pan-backup market (including backup, disaster recovery, replication, archiving, and distribution), including hardware, software, and services, has been used by several foreign companies, such as DellEMC, Veritas, etc., in the past 20 years. Foreign giants occupy the mainstream market space. Although domestic backup technology companies are growing in recent years, according to IDC's 2019 backup and recovery market analysis report, DellEMC and Veritas still occupy 32.3% of the market space. At the same time, the market share of 3-4 major domestic brands is less than RMB 1 billion in total. Another reason is that for a long time, China's overall informatization investment has accounted for 2% of total revenue for a long time, which has also limited the proportion of investment in the pan-backup market.
The evolution of the market from tens of billions to hundreds of billions seems to be an impossible task!
However, since 2010, the global cloud computing, big data, artificial intelligence, Internet of Things, security and other industries are developing rapidly. They are reconstructing the shape of the global infrastructure including the Chinese market, and reconstructing existing cognition and markets. Scale and market pattern. According to the latest forecast of Gartner, the world's leading information technology research and consulting company, global IT spending in 2021 will be US$3.8 trillion, an increase of 4% compared to 2020, and China's IT spending is expected to reach 3.04 trillion, an increase of 7.2 compared to 2020. %.
In the past five years, with the successive promulgation of cyber security and data security laws and regulations, security has risen to a national strategy, and domestic brands have an unprecedented opportunity in the main theme of China's independent innovation of informatization. The sea of stars has evolved from tens of billions to hundreds of billions. The seemingly impossible task is driving technological innovation companies, including Mu Langyun, into an exciting struggle!
As the saying goes, the times make heroes
• In every era, the king of that era has emerged. If you seize the trend, you have the opportunity to become the king of the field.
VMware was founded in 1998. At its peak, VMware occupies more than 70% of the global virtualization market and can be said to be the king of the global virtualization market. VMware released the server virtualization operating systems ESX and GSX in 2001, ushering in the era of X86 data center commercial virtualization. In 2006, Amazon released cloud computing services. In 2009, global virtualization technology reached a milestone. In this year, KVM virtualization technology was added to the RedHat operating system by default. In this year, Alibaba Cloud wrote the first piece of code. And in 2010, NASA released OpenStack, which opened a stage of rapid development of private clouds worldwide, including China. In 2014, the container (Docker) was officially released.
Up to now, most of the domestic private clouds (including industry clouds) and some public clouds have been customized and re-developed based on the OpenStack open source platform architecture. AWS is the king of public cloud services in the world, and the OpenStack architecture is the king of private cloud platforms today!
In the past 20 years, in developed regions such as the United States, the stages of infrastructure development and pan-backup product development have been relatively clear.
[Development history of global infrastructure and backup products]
• Founded in 1989, Veritas has caught up with the IOE era and has continuously occupied more than 40% of the global market share, becoming one of the world's best kings.
• Since 2006, Veeam has caught up with VMware's 10-year global virtualization storm, and its business has developed rapidly. In 10 years, Veeam has become the world's king in the field of virtualization backup and replication!
• Rubrik and Cohesity emerged as a more efficient and scalable cloud integration architecture, cutting in from virtualization scenarios, covering cloud computing scenarios, compatible with traditional IOE scenarios, supporting data protection, data management, and data security compliance functions, and directly interacting with The 10 years of rapid development of cloud computing overlap, Rubrik and others are rapidly growing on a global scale except the Chinese market!
The development of the cloud era is like a broken bamboo
• From a global perspective, the achievements of traditional enterprises in the past 20 years have been achieved by innovative enterprises in the cloud era in less than 30%.
In Q1 2019, the global storage management market was valued at 16 billion U.S. dollars, of which the pan-backup software market was 10.8 billion U.S. dollars (6.4 billion backup and recovery, 2.2 billion archiving, and 2.2 billion data replication). According to the cumulative projection of software, hardware and services, the pan-backup market The total space is at least 13 billion US dollars.
[From Gartner 2019 Q1 Analysis Report]
In the wave of innovation in the global pan-backup market, a group of companies focusing on the pan-backup market have emerged and made rapid progress in the global market.
【the The Forrester Wave: Data Resiliency Solutions, Q3 2019 report】
In this picture, four companies are highlighted. Among them, Rubrik and Cohesity adopt distributed software-defined storage (SDS), distributed cluster technology and cloud integration architecture to achieve highly flexible data protection management solutions, providing integrated protection including cloud, virtualization, database, operating system, etc. And data management capabilities. CommVault is a world-renowned listed company for data protection and data management. It was established in 1996 and had revenue of $670 million in 2019. As a veteran virtualization backup and replication vendor, Veeam has also strengthened its support for cloud scenarios in recent years and has maintained an annual growth rate of more than 20%. Its revenue in 2019 reached 1 billion US dollars, and the purchase price in January 2020 was as high as 50 Billion dollars. According to public information, Rubrik maintained an annual growth rate of 300-400% from 2014 to 2018, and reached 600 million US dollars in revenue in 2019, so that Gartner's chief storage backup analyst switched to Rubrik, leading to Gartner storage backup in 2019 The market analysis report was not released in time.
CommVault's achievements in 20 years, Rubrik, founded in the cloud era, only took 6 years.
Localization is imperative, and the domestic market is developing rapidly
• Since 2015, China’s IT infrastructure is undergoing fundamental changes from IOE, virtualization to cloud computing, preparing the soil for technological innovation companies with a value of hundreds of billions.
Since 2000, China's 20 years of rapid development is also 20 years of IOE architecture. Foreign brands occupy the core business scenario market, and domestic brands have always had difficulty breaking through the core scenario
VMware officially established a company in China in 2009. On the whole, the commercial server virtualization market has matured 10 years less than abroad. Many IT managers in enterprises and organizations had a relatively shallow understanding of virtualized data centers until the first year of cloud computing in 2015, and they had not yet entered the stage of in-depth application promotion. However, in 2015, cloud computing has been promoted. Therefore, before the start of cloud computing, China’s virtualized backup replication market took at least 5 years less than that in developed regions such as the United States. Virtualization and cloud computing have been developing simultaneously in the past five years. Small and medium-sized enterprises are deeply applying virtualization. And large enterprises and institutions have begun to deploy cloud computing platforms in an all-round way, and Mulangyun was established and started just in this five-year period! From 2000 to 2015, during the 15 years, the infrastructure of key scenarios was almost dominated by IOE; although the X86 virtualization technology and cloud computing developed rapidly in the past five years from 2015 to 2020, due to the large inertia of IOE, in key scenarios , The proportion is still very high, until the country starts from 2020, in the key infrastructure industry, fully encourage, promote, and apply independent innovation. In the five years of Mulangyun's development, most companies still stick to the IOE scene.
Beginning in 2015, China’s IT infrastructure is undergoing fundamental changes from IOE, virtualization to cloud computing, and has prepared the soil for technological innovation companies with a value of hundreds of billions.
The national digital strategy accelerates cloud computing from the Internet industry to government affairs, healthcare, finance, energy, transportation, etc. The application is Internet-oriented, oriented to the ecological chain, designed for the public, and online anytime, anywhere.
• Big data and business intelligence
Massive use of rich media, mobile APP, the frequency of interaction increased, data from 100TB level, rapid evolution to PB-EB level; focus on the mining and application of massive historical data.
• Distributed and cloud native, agile deployment and operation and maintenance
Important data is changing from a centralized database to a distributed database; iterating from a centralized to a distributed architecture, multi-point cluster deployment of services; independence of service location; agile deployment and operation and maintenance.
• Resilience, security and business continuity
The infrastructure is flexible and can adapt to exponentially increasing access requests at peak times; in order to provide uninterrupted services, security and business continuity have become basic requirements for infrastructure design.
With the Internet of the business public, in order to cope with dozens of times, hundreds of times the user access scale, IT infrastructure is being upgraded from a database + virtualization-centric architecture to distributed big data, cloud computing services, and cloud storage services as the key The architecture of the pattern.
It is foreseeable that with the large-scale deployment of 5G, the Internet of Vehicles, and the Internet of Things, the scale of data will change unprecedentedly. IDC predicts that data will grow at a rate of 30% per year, and China will reach 48ZB (equivalent to the storage capacity of 48 billion newly configured computers) in 2025, leading the world. It also happens to be this year that China will become the world's largest private cloud deployment country. According to the 2020 Cloud Computing Development Report of the Institute of Information and Communications Technology, the market size will be close to 180 billion yuan by 2024, and the overall cloud computing scale will exceed 400 billion yuan.
[Development Trend of China's Cloud Computing Market]
The traditional centralized and single-point backup architecture will completely fail. The backup architecture must be redesigned for modern cloud services and big data architecture to solve the PB-EB level data protection, data management and data mining applications in cost, performance, and flexibility. Demand for sex and flexibility.
National Security Credit Creation Strategy, breaking through the tens of billions ceiling
• Accelerated improvement of laws and regulations has promoted the pan-backup and security market to enter an exponential growth stage, while Xinchuang has given domestic brands the opportunity to break through the 10 billion market space ceiling.
On June 1, 2017, the "Cyber Security Law" was promulgated, and security has risen to the height of national legal supervision, stipulating cyber security responsibilities and obligations.
On December 1, 2019, the "Regulations on Levels of Cybersecurity Protection" version 2.0 was released and implemented, stipulating that starting from the first level, backup measures must be implemented, starting from the second level, offsite backup measures must be enabled, and starting from the third level, real-time backup data is required Transfer to another place.
The 2020 "Data Security Law" and "Personal Information Protection Law" have been drafted and will be officially promulgated and implemented soon.
The above several legal meanings are:
1. After the end of the past 20 years, IT infrastructure construction, investment in security and backup, is in a dispensable state. It means that related investment will gradually move closer to the level of the United States and other developed countries.
2. The job responsibilities are clarified, and the state public security organs regularly inspect and execute them. Those who fail the inspection must be rectified, and the rectification can be completed before they can go online. Once a problem is discovered, an accident that violates the Cyber Security Law and Graded Protection Regulations will be held accountable. Safe ascent becomes the top project.
3. For all important infrastructure constructions, corresponding security and backup disaster recovery measures must be activated according to the grade evaluation standards, including finance, operators, energy and power, transportation, government agencies, medical care, education, national defense, water conservancy, and aviation. And other IT infrastructure in almost all industries. In the new plan and the existing plan, relevant protection measures must be added.
4. Security is a dynamic process, not static. It means that with the expansion of business scale, measures to meet the requirements of grade protection must also be regularly added.
5. Highlight the core position of data security in IT infrastructure security, enable exclusive laws on data, and protect every link in the life cycle of data from generation, transmission, storage, processing, exchange to destruction.
According to CCID Consulting's data, China's cloud security (including data security on the cloud) market is growing at an average annual rate of 45% from 2019 to 2021, which is twice the global cloud security growth rate (22%). In the cloud construction and expansion, the IT investment in backup and security is calculated according to the proportion of 3% (from Gartner 2018 global research and analysis data, and the proportion is getting higher and higher). By 2025, the overall including cloud backup The cloud security market will reach 66.6 billion, of which private cloud will account for 35.5 billion, of which the private cloud's pan-cloud backup market will occupy 20 billion. If the cloud's reconstruction of traditional pan-backup scenarios is added, the actual pan-backup market will be much larger than 20 billion.
[Analytical source: Gartner, Institute of Information and Communications Technology, Ministry of Industry and Information Technology, and Dongxing Securities]
In recent years, the Xinchuang plan has created opportunities for domestic brands to enter the core business area, and the market space has also risen from the edge scene to the core scene, becoming the mainstream of the market. The next 3-5 years will be the golden development period for domestic brands!
From backup, management to security, the global mainstream innovation path
• From backup, data management to data security is a global innovation path.
Divided into 8 dimensions: backup, storage (for backup purposes), disaster recovery, archiving, replication, data analysis and insight, security compliance, App (security, BI, etc.) ecology:
Explain that in the overall plan, storage for backup purposes will be involved:
• In 2011, EMC acquired DataDomain (abbreviated as: DD), a deduplication storage company, dedicated to backup data storage for 2.1 billion US dollars.
• From the first version of Rubrik/Cohesity, it has adopted a distributed deduplication file system (Cloud Scale Storage) with a built-in cloud replication channel as a data storage service. The breakthrough of Rubrik/Cohesity is that it not only solves the online smooth expansion requirements of data scale growth, but also simplifies deployment and use management. The backup window (RPO and recovery time (RTO) have reached the minute or second level, and the performance is not affected by the architecture. The limit can be extended as needed.
• Veeam can use third-party storage brands in some solutions, including DD, to build backup solutions.
Based on backup and recovery, providing more data management, data security and compliance capabilities is the global mainstream innovation path.
Mulangyun, using cloud and intelligence to break through the backup boundary
• Mulang Cloud redefines the global mainstream backup product path with cloud native and intelligent methods, leading the innovation of intelligent data management and data security.
Starting from the cloud and virtualized data center scenarios, starting from the establishment of a cloud-native platform for efficient, flexible and secure storage and management of massive (PB-level-EB-level) backup and replication data, and gradually expand the data security and business continuity on the platform And other application scenarios (1PB is equal to 1024 latest computer capacity, 1EB is equal to 1024PB), covering private cloud, hybrid cloud, public cloud, compatible with mainstream traditional data center architecture, including virtualization, database and operating system, etc.
• The basic scenario revolves around backup and recovery and disaster recovery, making it the strongest cloud backup and disaster recovery brand.
• Intelligent data management, including data instant virtualization, instant copy, instant sharing and distribution, instant search, copied data layering, and long-term data archiving management capabilities.
• Focus on security and compliance requirements, explore the characteristics and trends of backup data, and introduce more security functions.
• Expand more data security scenarios, establish a pan-data security ecosystem, open interfaces, and apply third-party security capabilities.
Mulangyun, a freely scalable data security cloud platform, the latest version has the following effects:
• The only product in China that can truly deploy a set of products that can protect PB-EB level data security and protect business continuity.
• Compared with other existing backup solutions, lower than 1/3 of the cost (TCO), faster protection performance, higher usage efficiency, more security, compliance, data governance and agile application scenarios (better ROI ).
In the field of Xinchuang, it has completed the adaptation of key Xinchuang server platforms, operating systems, virtualization, databases, and cloud platforms. It has been deployed on a large scale in operators, energy, healthcare, finance, education, government cloud, etc., and the largest single case exceeds 20PB deployments.
Mu Langyun's historical mission
• Mulangyun, a security, storage and intelligent data management team with world-class vision, is facing this historic challenge.
At present, it brings together Fortune 500 products, technology and market experts and executives from Tencent, Veeam, well-known security experts, HP/H3C, Microsoft, Aviation Industry, Oracle, etc., with an average of more than 15 years of storage, security, cloud computing, and big data. And other industry experience. In 2019, the former president of Veeam China joined Mulangyun, which will greatly enhance the commercialization capabilities.
In 2021, more senior experts in security, storage, back-end architecture, cloud computing, big data and other industries will soon join. The strength of research and development and technical services will be further improved.
• It is the mission of every Mulang person to base itself on China and move towards the sea of stars in the world.
At present, it is providing services including Tencent Cloud, Aerospace Ziguang, Huawei Cloud, Inspur Cloud, Qingyun, Beiming Software, Tongfang Youyun, Sichuan Unicom, Anhui Telecom, Anhui Mobile, Fujian Mobile, Guangdong Telecom, Zhejiang Mobile, Shanghai Unicom, and Gold Securities , Weining Health, China United, Yinjiang Holdings, etc. provide products and technical solutions. The key cooperation channels including Ingram Micro have reached 50 and more than 300 partners, covering 20 provinces, autonomous regions and municipalities across the country.
The question most asked by an investment institution: What if the giants do what they do in the process of development and growth?
The cloud-native data warehouse company Snowflake has a market value of 70 billion U.S. dollars after its listing, which is 120 times the P/S value. Two questions can be explained very well.
1. The growth of the platform requires a prosperous ecology and welcomes healthy competition.
2. User value is king, and the emergence of Snowflake has better helped the cloud platform retain customers.
What company is this? This is a cloud data warehouse service company built on cloud platforms such as AWS and Azure. The bottom layer uses the native computing, storage and network resources of the cloud platform. Although AWS and Azure have similar data warehouse services themselves, Snowflake has won market recognition due to its unique service experience.
After 5 years, Mu Langyun adhered to its original intention and anchored its beliefs. The team broke through various difficulties. The product completed several major version development iterations, successfully broke through the benchmark customer expansion in more than 10 industries, and completed the process from 0 to 1. . In the direction of intelligent data management and data security based on cloud backup and replication, in just 6 years, there have been many technological innovation companies with a market value of billions of dollars in the world! It is estimated that by 2022, Mulangyun will become an industry leader in the direction of intelligent data management and data security based on backup and replication platforms! By 2023, Mulangyun has launched a global market expansion plan!
China is in a period of comprehensive digital transformation, and the full implementation of the Xinchuang plan has provided an unprecedented window of development for independent technological innovation brands. Seizing this round of opportunities can become the mainstream of the market in the next 10 years! The next 10 years will be the golden 10 years for Mu Langyun to grow and develop based on China and to the world!