On December 28, online education company GSX held the "Gaotu Magic Moment" Gaotu Classroom brand upgrade conference in Beijing. This was the first brand after GSX merged all its K12 businesses into the new "Gaotu Classroom" Conference. The upgraded Gaotu Classroom will serve online education primary and middle school students with a new image of "larger volume, stronger operation, and more famous teachers".
Not long ago, GSX announced a major strategic upgrade through the App open letter. While maintaining the original curriculum and teaching services, the online courses and services for primary and secondary schools under the GSX brand will be unified into " Gaotu Classroom" brand. At the same time, the "Gaotu Classroom" brand will be fully upgraded, and the leading lecturers, tutors, and education and research systems of the original two brands will be fully integrated and connected.
According to the latest financial report of GSX, the number of people paying for K12 online courses, namely the regular-priced courses of Gaotu classroom business, reached 1.147 million, a year-on-year increase of 140.5%. Chen Xiangdong, the founder of GSX, said that the K12 business will be rapidly integrated in the future with "high-pass classrooms", and will be more focused on operations around "large class teaching, small class service, and individual experience" to create a better customer experience and achieve better Effective growth.
It has been nearly 7 years since its founding in 2014. GSX has achieved rapid development in the field of online education. In 2017, it fully focused on the online live broadcast of large class classes and achieved profitability. It was finally successfully listed on the New York Stock Exchange in June 2019. Became the first listed K12 online education company. The merger of the K12 business into the "Gaotu Classroom" brand is also a reflection of GSX's ability to respond quickly in the face of industry competition, concentrate resource advantages, and comprehensively improve operational efficiency.
More famous teachers, higher efficiency, brand upgrades bring better online education services
As an "industry veteran" who has many years of teaching experience in middle school and has been deeply involved in the education industry for more than 30 years, Chen Xiangdong, the founder of GSX, knows the importance of good teachers to students. He always believes that online education can enable high-quality educational resources through technology and the Internet. The power to reach more students is an important force to promote the balanced development of education. This is also his original intention to establish an online education institution GSX.
At the press conference, Chen Xiangdong reviewed the development story of Gaotu's classroom. He said that the word "Gaotu" was chosen because there is an old Chinese saying that "famous teachers make good students". We hope that every student will not only become a high student, but also hope that their future is very good, and their future can be truly unlimited.
Chen Xiangdong said that Gaotu Classroom was officially established in June 2017. GSX found the opportunity and breaking point for live broadcast of large class online in the third year. Gaotu classrooms must use the best teachers, the best service, the best experience, the best reputation and the best results to be worthy of the youth of the students and the parents of the students. Trust. He said that he hoped that Gaotu Classroom would become a place liked by the best teachers in all of China. Parents of all students in China, especially the parents of primary and middle school students would like a place, and he hoped that all of China’s very good and loving A place that educated talents are looking forward to.
The "online live broadcast of large class" mode adopted by Gaotu Classroom allows an excellent lecturer to teach thousands of students at the same time, which generates powerful economies of scale. After the brand upgrade, on the basis of hundreds of outstanding lecturers, Gaotu Classroom has brought together outstanding elementary and middle school teachers under the original GSX brand, thus giving students more high-quality course choices.
At present, Gaotu Classroom has created a more powerful K12 online education teacher "Tian Tuan", which not only has the original Gaotu Classroom teacher team, but also brings together all the famous teachers who originally studied K12 courses. As the saying goes, "famous teachers make good students", and the strong team of famous teachers in Gaotu Classroom is the fundamental guarantee of high-quality teaching quality.
At the meeting, famous teachers from various disciplines of Gaotu Classroom, such as Bao Shuoyu, Gong Jing, Wang Bing, Guo Zhiqiang, Gao Mingjing, Zhou Shuai and other teachers shared their educational dreams and their understanding of education, especially online education, and showed Gaotu The demeanor of the class teacher.
At the same time, after the K12 business is fully merged, GSX’s internal business lines are more clear. In addition to Gaotu classrooms, it also has "Early Enlightenment" focusing on enlightenment education for children aged 3 to 8 and "Following Enlightenment" focusing on adult postgraduate entrance examination and language training Who learns." The resource integration after the merger of the brand business has also brought higher business efficiency to GSX.
The tutor has grown into a "second lecturer" and the online service is warmer
At the press conference, students from the former Gaotu Classroom at Peking University and Tsinghua University came to the scene and had an offline meeting with the tutors who had accompanied them day and night. After the college entrance examination, the teachers and students who had been separated for a few months met again, and they still said Endless words.
Fu Mengyan, a student of Gaotu Classroom from Peking University, said that Gaotu Classroom was strongly recommended to her after the same journal passed the class, and then he applied for the third grade math class of Gaotu Classroom. Student Fu said that the Gaotu classroom teacher taught very well and learned a lot of useful knowledge and test skills for the exam. At the same time, the second lecturer Shen Wei who is responsible for teaching services for himself is particularly responsible and heart-warming.
Shen Wei, the second lecturer of Gaotu Classroom, said that watching the growth and change of his students and seeing them enter the school of their dreams, he has a sense of accomplishment and happiness, and he also appreciates the teacher’s experience even more. The important task of the profession. These warm words show the temperature possessed by online education and also explain the important role of the "second lecturer" in online education.
The online live broadcast of large classes in Gaotu Classroom adopts the model of "teaching by famous teachers + dual-teacher tutoring". In addition to an excellent lecturer, each class will be equipped with a certain proportion of tutors, and these tutors will also become the second Speaker. The two have both division of labor and cooperation. After division of labor, they are more focused, and focus will improve quality. The dual division model can improve efficiency and maximize their respective values.
At the press conference, Liu Wei, the vice president of GSX and the general manager of Gaotu Classroom, announced that Gaotu Classroom will comprehensively improve the training of tutors, including education, psychology and family education related knowledge training, and comprehensively improve tutors’ The teaching level enables the tutor to grow into a "second lecturer", who can provide students with better teaching services before and after the lecture.
Liu Wei said that tutors are a brand-new profession derived from the online education industry. The concept of “second lecturer” and the implementation of the training plan can not only enable the tutor group to grow better, but also make tutors the most popular. Respected profession.