Worth learning: 6 marketing methods used in the door and window industry

In the fierce market competition in the door and window industry nowadays, how to plan all kinds of operation activities based on customer needs as the starting point, and through mutually coordinated marketing strategies, pricing strategies, channel marketing strategies and promotional methods, to bring customers Satisfactory goods and services are the core of the door and window industry to gain the market. The small and medium-sized doors and windows industry does not have the deep resources of large enterprises and cannot spend money with various marketing methods. For this reason, the marketing strategies of the small and medium-sized doors and windows industry should be more flexible and make up for the shortcomings. Next, after analyzing consumer behaviors, consumption concepts, and successful case studies of some large enterprises, I summarized 6 marketing strategies applicable to the domestic door and window industry to see which ones are applicable to the development of the door and window industry itself.
1. Role priority strategy.
The pragmatic factor that ranks first among the ordering factors for Chinese people. In the consultation with 10,000 buyers, it can be seen that the most critical factor affecting the purchaser’s ability to order is the function of the product. The recognition function determines whether the purchaser can order 86%, which is far greater than the price, packaging, etc. Elements. Judging from the good products made by marketing at this stage, they are all good products, especially those that can withstand the long-term testing of department stores. For any marketing to be successful, it needs a functional product. For this reason, the primary strategy for department store marketing is the function-first strategy, which regards the usefulness of door and window products as a leading element that interferes with the marketing role, and prioritizes product quality issues and functional optimization.
2. A strategy of affordable prices.
Price positioning is also a key element in the success of interference marketing. For Chinese buyers who are pragmatic and low-priced, the price of doors and windows can directly interfere with their ordering behavior. Regarding door and window products, whether the price is stable can directly affect the reputation of the product. Usually, after the price is determined, it is not suitable for changes, and the previous price is very important. When determining the price, the visionary must overcome the eagerness to achieve success, and must also overcome the low-price thinking of exploiting the gap. Effectively formulate a price that is beneficial to marketing, and it should be a moderate price. The so-called moderate, the price of door and window products must be determined by the buyer group of the product positioning, the second is that the value of the product must be equivalent to the value of the same type of product, and the third is that after determining the sales price, the profit rate must be the same as that of many of the same type of products. The operators are equivalent.
3. Brand promotion strategy.
The process of customer consumption behavior has four cycles, namely, required concepts, information collection, brand evaluation and selection decision. One of the key links is brand evaluation. Analyzed from the method of customer selection of product brands, the products purchased by customers are the brands they understand. In order to better let customers understand, the brand must be promoted. Chinese people have to buy goods with a name-seeking factor, so the brand image of doors and windows must be constantly improved. Brand promotion strategy refers to the strategy of continuously improving and enhancing the factors that influence the brand, using various methods of publicity, and enhancing the brand image and honor of doors and windows. Improving the brand requires not only quantity but also quality. Seek quantity, that is, continue to expand the brand image. Seeking quality means continuously improving reputation.
4. Source of influence strategy.
There are customers when there are needs, and a variety of door and window products are developed and produced according to the needs of customers, so as to carry out event marketing. Therefore, customers are the source of event marketing. The point of marketing activities is not to sell, but to buy, which stems from influencing customers' desire to buy. The source of influence strategy refers to the customer as the source of marketing, through marketing activities, continue to influence the needs and desires of customers to purchase, to maximize the completion of the customer's strategy. Many successful marketing planning companies put the main point on the discussion of purchase needs, that is, promotional activities affect customers' desire to purchase. Through dissemination, introduction of products, and brand improvement, it continuously influences customers' desire to purchase and guides customers' purchase behavior. As long as the customer is willing to buy, the agent will sell it. As long as the agent sells, doors and windows can be sold endlessly.
5. Media portfolio strategy.
In a variety of publicity methods, because there is a product evaluation cycle after data collection, some customers usually do not make a selection decision after collecting data from one method. In the brand evaluation cycle, it includes collecting other data and summarizing the evaluation product. Establishing and improving the quality of the spleen is not a single means of propaganda. Therefore, the establishment and improvement of brand image requires a combination of multiple propaganda methods. The media combination strategy is to effectively combine and use various media advertisements to spread the brand of doors and windows with an appropriate share of the market, influencing customers' desire to purchase, and building up a brand image.
6. Single appeal strategy.
In product promotion, it is necessary to accurately point out the appeal points for the customer population. Door and window products are suitable for a variety of consumers who have home decoration needs, and their simplification appeal is home decoration. If you point out more points of appeal, it will not only be unfavorable for promotion, but will also lose the trust of customers. The singular appeal strategy is based on the function and useful characteristics of the product, selecting the consumer group, and accurately pointing out the function that best reflects the use of the product, and can meet the demands of customers.
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