The realization of the functions of network marketing requires one or more network marketing methods. In addition to search engine registration, the commonly used network marketing methods include: keyword search, online advertising, TMTW pay-per-call advertising, exchange of links, information release, integration Marketing, mailing lists, permission e-mail marketing, personalized marketing, affiliate marketing, viral marketing, and more. You can also consider the integrated marketing of Yuhan Network. The following is a brief introduction to ten commonly used network marketing methods and their effects. PPC bidding advertising and search engine optimization in search engine integrated marketing (SEM), at this stage, PPC promotion in China is mainly Baidu and Google's bidding ranking promotion, which is a pay-per-click promotion method. Optimizing methods that meet the standards of search engines, thereby improving the natural rankings on search engines such as Baidu and google, and obtaining traffic, a promotion method that has achieved the purpose of promotion. will occupy the mainstream in network marketing.
Exchange links. Exchanging links or reciprocal links is a simple form of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website name of the other party's website on their own website and setting up the hyperlink of the other party's website, so that users can download from the partner website. Find your own website and achieve the purpose of mutual promotion. The role of exchanging links is mainly manifested in several aspects: gaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. More importantly, the significance of exchanging links has gone beyond whether it can increase the number of visits. More important than the direct effect lies in the recognition and recognition of the industry.
Online Advertising. Almost all network marketing activities are related to brand image. Among all network marketing methods related to brand promotion, online advertising plays the most direct role. Standard banner advertising (BANNER) used to be the mainstream (although not the only form) of online advertising. After entering 2001, a vigorous innovation movement was launched in the field of online advertising, and new advertising forms continued to appear. Advertising banners have weaknesses such as limited information and poor interactivity, so they have obtained a relatively high click-through rate.
Information Release. Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a large amount of commercial information, but also release information yourself. The most important thing is to publish valuable information on your own website in a timely manner to give full play to the functions of the website, such as new product information, special promotion information and so on.
Yu Han network integrated marketing. Integrating rich experience in business capabilities in marketing, innovative ideas in brand planning, technology application in e-commerce, detailed planning in network promotion, and characteristics of netizens in community interaction, we are committed to creating a Chinese-style e-commerce model. Focusing on the development space that marketing brings to enterprises by fully combining network resources, he is good at analyzing traditional business models. Effectively combine the needs of the website, can attract public attention, so as to obtain economic benefits.
Licensed E-mail Marketing. Email marketing based on user permission has obvious advantages over traditional promotion methods or unlicensed E-mail marketing, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer positioning, enhancing the relationship with customers, improving brand loyalty, etc. The premise of carrying out E-mail marketing is to have the E-mail addresses of potential users. These addresses can be collected and organized by enterprises from the data of users and potential users, or they can also use the potential user resources of third parties. For example, domestic 51mymail and Tuopeng database marketing belong to this category.
Mailing Lists. The mailing list is actually a form of E-mail marketing. The mailing list is also based on the principle of user permission. Users join and withdraw voluntarily. The slight difference is that E-mail marketing directly sends promotional information to users, while the mailing list is through Provide users with valuable information, and add appropriate promotional information to the content of the email to achieve the purpose of marketing. The main value of mailing lists is reflected in four aspects: as a promotional tool for the company's products or services, facilitating communication with users, obtaining sponsorship or selling advertising space, and charging for information services. There are many forms of mailing lists, such as news emails, various electronic publications, new product notifications, special promotions, important event reminder services, and so on.
Personalized Marketing. The main contents of personalized marketing include: users customize the information content they are interested in, choose the web page design form they like, and set the receiving method and time of receiving information according to their needs. Personalized services have obvious effects in improving customer relationships, cultivating customer loyalty and increasing online sales. According to research, in order to obtain certain personalized services, users are willing to provide limited personal information only when personal information can be protected. , which is the premise guarantee of carrying out personalized marketing.
Affiliate Marketing. Membership marketing has been proven to be an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented membership programs, covering almost all industries. Domestic membership marketing is still in its early stages of development, but it has been seen E-commerce companies have shown strong interest and strong development momentum in this regard.
Online store. It is a relatively simple form of e-commerce, which is built on the e-commerce platform provided by a third party, and the online store is operated by the merchants themselves. In addition to the basic function of selling products directly through the Internet, online stores are also an effective means of network marketing. From the perspective of the company's overall marketing strategy and customers, the role of online stores is mainly reflected in two aspects: on the one hand, online stores provide convenient conditions for companies to expand online sales channels; on the other hand, they are established on well-known e-commerce platforms. In terms of function, it is also an effective supplement to corporate websites that do not have e-commerce functions, and has a good effect on improving corporate image and directly increasing sales. Combined with the store, the effect is more obvious.
viral marketing. Viral marketing does not really carry out marketing by spreading viruses, but through the word-of-mouth publicity network of users, information spreads and spreads like viruses, and uses rapid replication to spread to thousands and millions of audiences . The classic example of viral marketing is hotmail. Almost all free email providers now take a similar approach to promotion.
The emergence and competitive advantage of pay-to-call. Pay according to the number of valid calls received from customers. The English "PayPerCall" is a new advertising promotion billing model that has appeared in Europe and the United States in recent years. It realizes no charge for planning, no charge for display, no charge for clicks, only advertisers The corresponding fee will be charged only after receiving a valid call from the customer. In other words, pay-per-call is a true pay-per-effect model.
Online video marketing: "Transmit the real-time video image signal and corporate image video signal of the product marketing site to the Internet through digital technology. Customers only need to log on to your company's website to see the TV site that displays your company's products and corporate image. Live broadcast. It is exclusively created by "Yaokan Network Monitoring Development Technology Co., Ltd." in the website construction and website promotion to strengthen the credibility and reliability of the website content for visitors. Before this, all website construction and website The effect of the promotion method is only to make netizens find you from the vast Internet world; and "Internet TV Marketing" makes the netizens who find you believe in you!
Forum Marketing. What is forum marketing? Forum marketing In fact, people have already started to use forums to carry out various corporate marketing activities. When forums became new media at that time, some companies published some information about their products in the forums. In fact, this is also forum marketing. an easy way. Here, I will briefly talk about what is forum marketing based on the practical experience of network planning. Forum marketing "is a platform for enterprises to use forums for network communication to publish information about their products and services through text, pictures, videos, etc., thereby Let the target customers have a deeper understanding of the company's products and services. Ultimately, the network marketing activities for the company to promote the company's brand and deepen market awareness are forum marketing."
Online image marketing. What is online image marketing? In fact, online picture marketing has become one of the most commonly used online marketing methods. We often receive creative pictures from friends on QQ, and see posts with pictures as the main clue on major forums. These pictures Some advertising information is also included in the middle, such as: the lower right corner of the picture has a URL and so on. This is actually a method of image marketing. At present, there are many kinds of image marketing methods in China. If you are very creative, you can also master image marketing very well.
Source: Dianshihui https://www.dunsh.cn/