关注ITValue，看企业级最新鲜、最价值报道！
IDC (International Data Corporation) recently released the "China Public Cloud Enterprise Application Software SaaS Market Tracking Report for the First Half of 2020", which shows that China's enterprise application software (Enterprise Application, hereinafter referred to as EA) SaaS market scale in the first half of 2020 Reached 1.36 billion US dollars, an increase of 27% year-on-year.
Taking into account the impact of the epidemic, small and medium-sized enterprises will slow their investment in IT in the past two years. IDC China has reduced the growth rate of the EA SaaS market in the next few years , especially in 2020. However, between 2022 and 2024, the market will basically recover and the growth rate will surpass the previous round of forecast data.
According to the definition of IDC, China’s Enterprise Application (EA) market includes the following four secondary markets, namely, the Chinese Customer Relationship Management (hereinafter referred to as CRM) SaaS market and China’s Enterprise Resource Management (hereinafter referred to as ERM) SaaS market, China's supply chain management (hereinafter referred to as SCM) SaaS market, and China's manufacturing and production-related application SaaS market; among them, China's CRM SaaS market has the highest market share, leading the development of the entire enterprise-level application software SaaS market in China.
China's CRM SaaS market : CRM is currently the most mature in the entire EA SaaS market, and its market share is also the largest, reaching 59%. It will continue to develop rapidly at a CAGR of 36% in the future; CRM does not involve the core business data of the enterprise , Product standardization is relatively high, coupled with the rapid development of the mobile Internet, can meet the needs of enterprise digital transformation, so the future will continue to lead the entire EA SaaS market.
China's ERM SaaS market : According to IDC's definition, the ERM market includes seven tertiary functional markets. Among them, human capital management (hereinafter referred to as HCM) and financial SaaS are the most mature markets; in the HCM SaaS market, the current recruitment, evaluation, and salary modules are developing relatively fast; the financial application SaaS market mainly revolves Expense management modules such as travel reimbursement. Under the influence of the epidemic, the traditional On-premise deployment model has encountered many challenges. The future SaaS deployment model will develop rapidly in the post-epidemic era.
China's supply chain SaaS market : China's supply chain market is affected by the epidemic, and the advantages of SaaS are more prominent. Although the growth rate of the entire market will be affected in 2020, the cloudification of the supply chain will be stimulated in the next few years. In 5 years, China's supply chain SaaS market will develop rapidly with a CAGR of 38%.
China's EA SaaS market competition pattern
Judging from the market share of EA SaaS vendors in the first half of 2020, Top 5 vendors accounted for only 21.6%, indicating that China's EA SaaS market is still relatively fragmented, and different application markets have different competition patterns .
From the perspective of manufacturer dynamics, "platform" and "ecology" are the main development strategies of EA SaaS manufacturers in the future. While increasing platform research and development capabilities, they will continue to improve the ecosystem to help medium and large enterprises in their digital transformation.
China's CRM SaaS market competition pattern
According to IDC's definition, the CRM market includes 6 sub-markets, of which the sales automation (SFA) SaaS market and the advertising marketing application SaaS market account for the highest market share. From the perspective of the top 5 vendors’ share, although China’s CRM SaaS has the largest market share compared to other application markets Mature, SaaS penetration rate is also the highest, but the competitive landscape is still relatively fragmented, in the business scenarios such as marketing, online customer service, and digital commerce, there is still a lot of room for development in the future.
China's HCM SaaS market competition pattern
In the Chinese EA SaaS market, HCM is the second largest mature market outside of the CRM market. Judging from the top 5 vendors' share, the HCM SaaS market is relatively concentrated. In the first half of 2020, in response to the epidemic, HCM SaaS vendors have also launched many market strategies, including free application of some products, non-contact interviews, etc. From the perspective of the development trend of the entire market, HCM SaaS vendors will also develop to the platform level to meet the needs of medium and large enterprises, and the product modules will become more and more complete, not limited to recruitment and evaluation modules, such as salary management, performance management, The SaaS market such as core human resources will become more and more mature.
Competitive landscape of China's financial SaaS market
Judging from the market share of Top 5 financial SaaS vendors, China's financial SaaS market is basically dominated by traditional Chinese ERP vendors, and the market concentration is relatively high. Some emerging SaaS vendors have also emerged in areas such as expense control, travel, and electronic invoices. IDC believes that the epidemic has accelerated the process of digital transformation of enterprises, and it has also accelerated the acceptance of SaaS by enterprises, especially for medium and large enterprises. In the relatively mature market of finance, SaaS is more adapted to the needs of small and medium-sized enterprises, and large enterprises will focus more on hybrid cloud deployment.
According to Xu Wenting, IDC's senior research manager for China's enterprise application software market , because the epidemic has accelerated the process of corporate digital transformation, although the growth rate of China's EA SaaS market will slow down in 2020, in the long run, China's EA SaaS market will be in the next 5 years. It will grow against the trend at a compound annual growth rate of 37%. From the perspective of the overall development trend, China's EA SaaS market will be dominated by several major ecosystems in the future, which requires technology vendors to continuously deepen the construction of PaaS platforms, and finally form an ecosystem centered on core products to help enterprises digitalize Transformation.
No matter what the outside world changes, always be firm
In December, the Titanium Media Global Leaders Annual Meeting was as high-level and international as ever
The 2020 T-EDGE Global Innovation Conference will be held from December 18th to 20th, Beijing Daxing Starlight Vision Center
Hundreds of domestic and foreign guests were invited to participate in this year’s T-EDGE, and they will share more wonderfully on the spot
Tickets for the 8th Anniversary of Titanium Media are exempted, and they are free for a limited time
First come first served, scan the QR code below to buy tickets instantly!
▼▼▼
Previous highlights
Industry ▽
Observe ▽
$27.7 billion was acquired by Salesforce. How did Slack go from 0 to 1 billion that year?
Surveying 1847 CIOs, Gartner has four suggestions for next year’s digitalization
Trend ▽
Gartner: Prediction of the top ten trends of IT organizations and users in 2021 and beyond
Gartner releases important strategic technology trends for 2021