According to data released by the market research agency Canalys, five of the top ten hot-selling mobile phones in the world in the third quarter of this year came from Samsung, proving that Samsung has rebounded strongly in the smartphone market.
The data released by Canalys shows that among the top ten global hot-selling mobile phones in the third quarter of this year, Samsung occupied the third to fifth place, as well as the eighth and tenth places; the first and second places were occupied by Apple. , Xiaomi occupies the remaining three positions.
Compared with the same period last year, according to data released by counterpoint, in the third quarter of 2019, only three Samsung mobile phones entered the three positions of the top ten in the global hot-selling mobile phone list. It can be seen that more mobile phone models of Samsung this year have won consumers’ favor. welcome.
Data released by the market research agency IDC also shows that Samsung’s mobile phone shipments have rebounded. Samsung’s mobile phone shipments returned to more than 80 million in the third quarter of this year, and its market share rose from 21.8% in the same period last year to 22.7%, proving that Samsung is indeed After experiencing the siege of Chinese mobile phones, we finally saw the light.
However, this hot-selling mobile phone ranking data also shows that Samsung’s top ten mobile phone models are all mid-range and low-end mobile phones, while the high-end Galaxy S and note series have failed to enter the hot-selling list. Little regret.
Samsung mobile phone defeated Nokia in 2012 to seize the global mobile phone hegemony, and then climbed to account for more than 30% of the global mobile phone market in 2014. However, with the rise of Chinese mobile phone brands, Samsung's share in the global smartphone market has gradually declined since then , The market share fell below 20% at one time, and fell by a third during the higher peak period.
The decline in Samsung's share of the global smartphone market was first damaged in the Chinese market. In the first quarter of 2014, it had a market share of 20% in the Chinese market. By last year, its share of the Chinese mobile phone market had fallen to about 1%.
Relying on the rise of China, the world’s largest mobile phone market, Chinese mobile phone companies began to enter the international market. Among them, Chinese mobile phone companies first defeated Samsung in the Indian market. In the third quarter of 2017, Xiaomi surpassed Samsung to take the first place in the Indian smartphone market. After that, Xiaomi Maintain this position until the second quarter of this year.
In the third quarter of this year, Samsung's counterattack against Chinese mobile phone companies also started in the Indian market. It jumped two places and returned to the top spot in the Indian smartphone market. During the same period, Samsung also defeated Apple in the US market. This is the past three years that it has beaten Apple in the US market. It is estimated that the substantial increase in shipments in these two markets has supported its overall shipment increase.
However, it is not easy for Samsung to secure this position. In the fourth quarter, Apple released the first iPhone 12 that supports 5G technology. Since the launch of the iPhone 12, the first sales of the iPhone 12 are better than the iPhone 11 last year. Perhaps Apple will be in the fourth quarter. Overtake Samsung to take the first place in the global mobile phone market share.
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