How to tell users who are preparing travel plans in time that there are discounts on air tickets to a certain place?
How to quickly and accurately inform users who love basketball about the latest developments in the NBA?
……
How to make your users feel that you understand TA better? ——"Push" is an important channel for you to reach users. If you are running an app, then you must understand what a push is. Maybe some people already understand the principles of push and push, but have you used all the advantages of push?
"Message push" is a message that pops up in the notification center of a mobile device. The operator can send it at any time as needed, regardless of whether the user is using your app or using the device.
Note: The message push mentioned in this article refers to push notifications on mobile phones. In fact, message push also includes tablet terminals and computer terminals.
The application uses the push capability to send messages to the user's device, presenting them in different locations of the device (such as the mobile phone notification bar, lock screen interface, top banner of the mobile phone, etc.) and notifying in different forms (such as ringtones, vibration, bright screen, etc.) And remind the user to check the message, the user can jump to the specified page in the app after clicking. Therefore, push is usually an important channel for operators to reach users.
Also as a reach channel, text messages, emails, and push notifications are usually put together for discussion. Next, let's understand the differences between message push, SMS and email, so that everyone can better understand message push.
SMS and email can reach a wide range of users, even if users have uninstalled the application, they can receive and view historical messages. However, the cost of SMS is high, the number of emails sent is limited, and neither of them can directly click to jump to the application, which will lead to a long conversion process and a low conversion rate.
With the help of Deeplink's capabilities, message push can quickly jump directly to the application by clicking on the message, and easily solve the problems faced by SMS and email. Not only that, the message push supports a variety of push styles, meets a variety of scenarios, can accurately trigger users based on user attributes, and can publish freely after editing the content.
Message push not only has the advantage that SMS and email cannot be replaced. Moreover, unlike SMS and email, the initiative of message push rests on the user. The user can easily identify the source of the message, and can also choose whether to authorize the application to send the message. Compared with the SMS and email, this method also makes the user acceptability. higher.
It is precisely because of this that news push has attracted more and more attention from developers and operators. The report shows that in the first 90 days after new users download the app, a certain frequency of news push helps improve the retention rate of the product, and the retention rate of application users who have received news push is about 3 times higher.
In different industries, push has different usage scenarios.
In summary, it mainly includes the following three scenarios:
Event promotion : The main scenario of e-commerce applications using push is for event promotion. With the help of push capabilities, time-limited activities such as promotions, discounts, new product releases, and some personalized promotion information are synchronized to customers in a timely manner.
Important reminder : Regardless of whether the user is using the device or application, the operator can customize the message delivery time and send important reminders such as: release itinerary reminders, weather reminders, appointment reminders, instant messages, etc.
Content recommendation : News, finance and other content aggregation applications, using push for content recommendation, not only enable the timely dissemination of important information, but also attract users to consume the content in the application and cultivate user habits.
In the above scenarios, if product operators can manage the push channel well, it will greatly help the application experience and application activity.
to sum up
So, back to the original question, what is news push? Why is push notification important?
Different from text messages and emails, message push is a device-dimensional notification channel. With the help of the device notification center, developers and operators can deliver information to users in a timely and low-cost manner, which is an important way for applications to build a good user experience.
At the same time, news push also covers multiple user interaction scenarios, including event promotion, content recommendation, and important reminders. In these scenarios, message push has advantages that SMS and email can't match.
Huawei push service, with fast, accurate, and stable message push capabilities, serves 55,000+ applications around the world, and is committed to providing applications with an important channel for communication with users. It is your best choice for building a good user experience.
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Original link:https://developer.huawei.com/consumer/cn/forum/topic/0201391164228740094?fid=18
Author: pepper