Tencent recently released results, monthly living micro-channel users exceeded 1.1 billion! This means that, in China, in addition to the age of a child and a lot of old people, almost everyone is a micro-channel users, Internet users almost everyone!
Thanks to the development of mobile Internet technology, the Internet increasingly large user groups, Internet bonus period gradually come to an end. Forget the Internet world everywhere entrepreneurial opportunities, now it has long been full of fierce competition. Internet product manager who challenges and increasing pressure.
Early Internet product manager is tolerant, product managers need to understand the basic project management and technical knowledge, as long as the product can do it, there is a certain market. Can the Internet industry in the development, user research, interaction design, statistics and other knowledge skills are continuously added to the list of product managers. In order to meet the needs of users, the system logic behind Internet products are becoming increasingly complex.
In the fast iterative product updates in the background, product managers need to continue to learn, continue to upgrade their own pace to keep up with the era of knowledge, in order to place in a highly competitive era.
The product manager what knowledge should be mastered? This is not a good answer.
As a product manager, entry 1 to 2 years, you can learn interactive product design, demand written documentation, project promotion and other entry-level knowledge and skills. These low threshold skill already unable to adapt to the current Internet environment, it is very easy to lose the professional competence. Product managers need comprehensive knowledge and skills to adapt to the rapid changes in the Internet industry.
Why do you say, for example:
In the field of content distribution, machine learning algorithm has become the core competitiveness of the products. In the algorithm leading product system, product managers need to know:
① basic laws of arithmetic
How ② algorithm combined with business
③ how to use the algorithm to create a complex product systems.
- This is the era of product manager asked for.
Although the market has been product manager for the proposed new requirements, but more unfortunately, the appropriate professional market but few books. Most of the product manager for the target user's books, over and over again are some of the entry-level concepts and cases. 2011 published "Apocalypse", even on today's book market is also still outstanding. But eight years of agitation, the mobile Internet has profoundly changed the world, today's product manager and also have very different eight years ago, we urgently need a new book corresponding knowledge summarized.
"Beauty Products Logic: create complex product system," it is published in this context.
The book taking into account the theoretical and practical, more comprehensive summary of knowledge and case complex production systems. In the book not only contains a minimal amount of knowledge of different systems, but also contains a large number of actual cases. I hope readers through the content, a more comprehensive understanding of the complex logical product of the system, be able to master the knowledge and skills of advanced product manager, make better decisions in practice successor. This critically acclaimed book was published so far, in the absence of celebrity endorsement and promotion resources, to rely solely on word of mouth, still achieved good sales. On a variety of internet readers is a lot more active recommendation.
(The famous book)
(Jingdong Comments)
With the development of technology, many partial operations like Internet job has slowly been replaced, and this trend continues. I believe that in the near future, for the ability to understand complex production systems and applications, it will become a basic ability to make good product decisions.
We also believe that "the logical product of the United States" in the case and knowledge will be beneficial to the ability to build readership. As the list of the era of knowledge, product manager, the book is divided into four sections, 11 chapters:
The first part is the foundation of a new era of knowledge required to master advanced product manager, including information architecture, data analysis and machine learning.
The second part is the knowledge about the user, including user and user operations center.
The third part is a complex product knowledge to build systems, including search system, recommendation systems, trade matching system under the flow of information systems and lines.
The fourth part is to think about the products work, the author introduces some thoughts on career development and product manager product methodology.
- If you are a product manager, encounter a problem in career development, this book can systematically introduce the product manager for advanced knowledge.
- If you're an engineer, wanted to construct a system more in line with business needs, the book from the perspective of the business structure of complex product systems.
- If you are a decision maker of the product, this book can introduce the most current Internet technologies to make better product decisions.
- If you are interested in emerging Internet technologies, this book will explain the logic behind the product is currently emerging.
▊ About the Author
Pan Yiming
2015 graduated from the Industrial Engineering Department of Tsinghua University. So far in 2014, he has served as product manager, has in the Netease, the United States together, bit, byte beating New Oriental online office. During the work several times responsible for building complex systems, from zero to build a recommendation system, travel is divided into single system for policy, and algorithms in the product have a deep sediment.
When such a turn of the old and the new era of hope "logical product of the United States: to create complex product system" in the knowledge of complex product systems can help you to readers interested, especially product managers, project managers and operational staff.
Learn book details: https: //u.jd.com/TCunL5
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