Why are you looking for AliExpress/LAZADA on behalf of operations? Usually, there are the following situations when looking for on behalf of operations:
1. The store sales are too poor, or the store sales have encountered a bottleneck, and the sales cannot increase, etc.
2. I want to be a cross-border e-commerce company, but I don’t know the industry and have no operating experience
3. There is no operating team, and the cost of recruiting an operating team is too high
4. I don’t have time, or I want to do other things by myself, etc.
Regarding the third point, many people are also confused. Should I ask someone to do it when I open a lazada store, or should I find an agency operating company to cooperate?
At present, it takes about 2 to 3 people to recruit an operating team in first- and second-tier cities , one operating store manager, one shop assistant , plus one artist. The basic salary of an operating store manager is about five or six thousand at a low price. The total team adds up. The monthly expenditure is about 15,000 to 20,000 , not including site fees, office expenses, plus a lot of management time, and also worry about whether the personnel are professional and the loss of personnel. In short, building a team is not as simple as recruiting a few people.
So why choose AliExpress/LAZADA official service provider?
First of all, the official service provider of AliExpress/LAZADA can not be settled by any company. The so-called official service provider is actually some of AliExpress/LAZADA who help merchants to screen out with certain service qualifications and operating capabilities.
For example, in 2018, Alibaba began to recruit official lazada service providers separately for the lazada platform. Up to now, if there are strong, reliable, and capable regular service providers, they must have settled in. Don’t believe those and other reasons. If he does Lazada operates on behalf of the company, why not settle in and become an official service provider of lazada? The official has priority support for certified service providers in terms of rules, information, resources, supporting facilities, etc., so you must think carefully! This is like a blind date. Those with a registered permanent residence are more reliable than those without a registered permanent residence, those with a professional title are more reliable than those without a professional title, and those with a house are more reliable than those without. Strength is always tangible.
One last question: What can AliExpress/LAZADA official agent operation do for me?
The following is limited to the service content of individual official service providers, not all service providers have.
1. Open stores and settle in stores
Including registering an account, reviewing the brand, and entering the platform.
2. International logistics
Freight template setting and international logistics guidance.
Three: data selection
Relying on overseas markets and the lazada platform, we will give product selection recommendations through data analysis.
Fourth, store design
The overall style design of the store, including PC and mobile.
5. Title optimization, big data thesaurus
Relying on the platform thesaurus to search for relevant keyword analysis, combined with the attributes of the product itself, make product keyword stage optimization.
Sixth, event planning, through train promotion
According to the situation of the store, create hot items for the store, analyze data, increase product sales, etc.
Seven, off-site promotion
Promote services on platforms such as Facebook and YouTube to further break through product sales bottlenecks and increase product sales.
8. Overseas Internet celebrity live broadcast, evaluation
Use influencer effect to better promote products and increase product awareness.
Wait for service
Specific businesses can be measured according to their own circumstances.