I believe that many merchants who want to be Amazon and those who are doing Amazon and want to find an agency have this question: What kind of Amazon agency operation is reliable?
After browsing Du Niang's post on Amazon's agency operation, I found that the issues that everyone cares most are actually two questions:
1. Is it reliable to find Amazon's agency operation?
2. How to judge whether an Amazon agent operating company is reliable?
Regarding these two issues, because my company has been doing cross-border e-commerce for more than 3 years, plus several conferences that have been added to Amazon, I will give my own views on these two issues today. If anything is wrong Everyone is welcome to comment and exchange.
First of all, is it reliable to find Amazon for operation?
Because Amazon is different from the back-end operations of Tmall and Taobao, and merchants don't know much about the rules of cross-border platforms, merchants who want to achieve good results in a short period of time are indeed the first choice. Amazon's agent operation can not only save you the labor cost of forming a team, but also save you time cost. The nature of agency operation is not to leave the store to others to take care of, but to maximize the business's product benefits.
So what can Amazon's agent operation do for you?
1. Open an account
Including registering an account, reviewing the brand, and entering the platform.
2. Market research + inventory management
If you want traffic, Amazon FBA is a must-go model. If you want to ship to the Amazon warehouse and cannot sell it, there will be a backlog of inventory. Which products to send and how much to send is very important
3. New editor optimization on listing
Pictures, keyword matching, titles, 5-point descriptions, long descriptions, product introductions, all need to be refined, including PC and mobile.
Fourth, operation and promotion to create explosive models
On-site traffic, off-site marketing, discount coupons and other marketing methods
Five: After-sales processing
Amazon can’t see the sales. Except for the product itself, the evaluation affects the product’s sales conversion, leaving messages, returns and exchanges, shopping follow-up, and dispute resolution.
Secondly, how to judge that an Amazon agent operating company is formal and reliable?
In fact, a reliable agency operation company can not only help you run the store, solve almost all the details of the business affairs, but also provide management guidance and advice based on its own professional capabilities, and integrate the resources of the industry including logistics, data analysis, etc. You solve your worries, not just on behalf of the operation.
But for Amazon sellers, the Amazon agent operation industry is mixed, and it is difficult to choose a reliable Amazon agent operation company. Now the agent operation industry is indeed mixed, and many sellers are indeed cheated by the agent operation company. How can I choose a reliable agency operating company? Generally speaking, we can judge that an Amazon agent operating company is reliable from the following aspects:
1. Have a reliable endorsement and a formal office environment
When choosing a company, sellers are advised to not just look at the Internet and listen to the one-sided words of the other party. If possible, go directly to the field and have a specific interview with the other party to understand the basic situation of their company, the operation team and the situation of the store on hand. Understanding of your category and some operational ideas and insights.
2. Have a professional team
The core operation team members must have rich operation and management experience. The expert members of the operation team should have operation cases of stores with more than one million dollars. The first-line operation must have more than two years of Amazon practical experience. The members of the design team have a wealth of photography and art processing, and have outstanding visual design capabilities for overseas users.
Third, the operating data is true
Some agency operating companies will tell you how much sales will be guaranteed as a selling point when discussing cooperation and signing a contract. Many customers will bring expectations to stimulate them to conduct transactions, but these are unreliable. After many of these agency operating companies charge half of the service fee in the early stage, most of them will not work or ignore people. When the customer cancels the contract, they will It is equivalent to earning upfront service fees. Because agency operations cannot be completely successful, it depends on many factors, such as products as the core, and supply and capital as the speed of development.