what does the operation do

Why play with users? What exactly is operation? What exactly does operation do? So, let's answer a simpler question first - what do Internet companies assess for operations? Taking AI** as an example, most mobile Internet companies have three parts to assess the operation department—the number of users, activity, and revenue (the revenue here is of course not necessarily applicable to those products without specific transactions ) But through the assessment, it is very clear what the operation does: pull new, retain, and promote. I liken this process to a lady soliciting customers, which may be more intuitive. The so-called "
pulling new", through packaging your products (what post-90s, student girls, young women), constantly placing advertisements (small cards that hotels often receive), and planning different activities (service content is diverse). The so-called retention is to use various means to ensure that the customers who have obtained them can stay and play with you. The corresponding indicator of retention is the retention rate. You can list all kinds of activities or tasks with no lower limit and no morals, so that your guests will be very happy and happy as soon as they come up, and make them willing to stay and continue. The last is to promote the activity, that is, to "promote users to be active". In layman's terms, that is, to let users play with you "higher, cooler and more lasting" on the basis of staying, and they are willing to play with you more frequently and more happily. Play together. After simply saying so many "sayings", you should probably understand what operation is mainly for. Then a qualified operation can at least attract customers; an excellent operation can not only attract customers, but also let them play. Cool; An NB operation can attract customers and play cool, and it can also make him gui tian (such as carving master). The role of operation may be just a small customer service, or it may be very important, which is related to the survival of the company! On the other hand, operation is the person closest to the user, which also determines the infinite possibilities of operation. So you found out that if you don't play well, you are just a chorus; if you play well, you will make yourself a person with unlimited connection possibilities. 1. What the heck is operation? From the perspective of Du Niang, operation is a profession that manages product content and users from three levels: content construction, user maintenance, and event planning. From the perspective of our love, I believe that most entrepreneurial Internet companies have only four departments: product, technology, operation, and market. First of all you understand what role they all play: Product: come up with this ghost technology: turn ghosts into people
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Market: Putting clothes on for people Operation: Letting people go out to play ). New media operation: including but not limited to Weibo, WeChat, etc., constantly through various current affairs hotspots, combined with the product itself and the founder itself, to create topics, attract attention, and sacrifice oneself for justice. Why put new media in the first place, because the premise of "bringing users along" is that you have users, and new media is the most direct, effective and economical way to acquire users.
  Channel operation: As an NB operator, no matter whether you have money or not, you must have the concept of channels. Otherwise, when your number of users is only 1,000, no matter how creative activities are, you cannot do it alone! Unless you are Luo Yonghao and bring your own 1 million brainless fans. User operation: a people-centered operation method, which is an operation method that is close to users, unites users, and guides users. Think about it, there is a guest here and you are a little shy, are you taking the initiative? Content operation: For community-based apps, on the one hand, the high-quality content generated by users is edited and processed for dissemination; Data operation: As a mathematics major, I have to emphasize that there is no operation without data. Operation itself is a process of continuous trial and error. Through data analysis of various methods, we can find the operation method that is most suitable for our own products. This is data operation. Business operation: more common in O2O projects, maintaining businesses and promoting daily activities. In fact, there are more categories, but for the mobile Internet, the above is enough, you can't chew more than you can chew! 2. Skills that an operator must have First of all, emphasize the necessary professional qualities for operation, and quote Brother Bird: Don't force products and technologies, even if they make a piece of shit, you must have the ability to turn over the flowers. The awareness and ability to make people eat and give praise. 1. Divergent thinking If you want to increase the number of registered users, you can think: Pull friends around you to sign up and reward registered users to shop for channel change

Pre-registration: Reserve an ID for the user, just fill in the nickname and design password and get rewards...... List them one by one until there is no more ideas! 2. Reverse thinking, such as the increase of user churn rate, in addition to launching activities to target lost users, giving rewards, and promoting active activities without churn, you can also analyze the types of lost users, whether they have something in common, find out the reasons, remove these factors, and set up activities to target churn. Users; such as sending gifts and telling that there are no obstacles before. 3. Structured thinking For example, if you want to speed up the frequency of event operations, increase personnel, and design more events is not the best solution.
A more effective method is to classify activities and solve design problems through templates, so that a set of programs can run multiple activities at the same time; or look at the operational goals and user behavior data to see if a set of tools can help us quickly launch activities. Of course, these ideas are not only useful for operations, but also need to be used in many aspects. Skills: Excellent copywriting skills, rich imagination, efficient communication skills, strong execution ability 3. How to do things in operation Whether you are a novice or a veteran, there is only one thing you care about most: attracting guests and retaining They, generate income! Then it can be divided into several stages. 1. Understand your product from negative to 0, even if he is a faggot, dive to the place where the user is, chat and play with him. 2. From 0 to 10,000 From 0 to 10,000, focus on planning activities. To put it bluntly, there are many operators doing useless work. When your Weibo and WeChat only have less than 1,000 followers, you spend a lot of money every day. Time to edit Weibo and WeChat is meaningless, because no one reads what you edit. So this stage: pulling people, activities, planning, channels. Don't be stingy with expenses, you must spend money at this time, otherwise not only will the progress not keep up, but it will reduce the enthusiasm of the team. 3. From 10,000 to 100,000 basic users, there are many ways to play, market launch, channel expansion, business cooperation, content editing, social media planning activities, etc., spending money and not spending money is for this purpose, and do your best Doing something in a week is sometimes better than hiring a professional to do it. 4. From the magnitude of 100,000 to 1 million, there is no right to speak for the time being. To sum up, find where users are, let users use your products, let users continue to use your products, and let users climax.