We often see the position of "user operation" on recruitment websites, so do you know what user operation does? Let's take a look at those things about user operations.
First of all, user operation, as the name suggests, is to deal with users:
first, expand user traffic.
For Internet products, its value is determined by user traffic, and user operations are even responsible for the role of developing and expanding product user traffic.
In the initial stage of the product launch, we are looking for seed users, it is like your hairpin, no matter how many users in the future, no one can replace the hairpin that once stuck together.
The number of seed users can be small, but they must be precise. They will not dislike the embarrassment of your starting point, and can grow with you, bringing you a lot of motivation and support. Through seed users, you will accumulate more users.
The person in the user operation position is responsible for finding suitable seed users for you at the beginning and arranging for the user growth in the later period.
Second, user hierarchical operation.
When you have many users, you will find that you can no longer manage users as you did at the beginning. If each of them asks you "Are you there" on WeChat, you may have to reply all day, which is very troublesome.
We can set some users as the core and have to answer their information. Among these core users, there may be some who have organizational and management capabilities. At this time, we can ask them to help me manage them together, which forms a hierarchy.
This idea is the core user operation idea.
In the case of a very large number of users, it must be layered clearly and respond to the contact in light and weight.
Third, strengthen event operations.
For those core users and active users, we should systematically create some opportunities to strengthen our contact with them, otherwise they may become ordinary users at any time.
In addition to daily interactions to deepen connections, we can also create opportunities to further interact with users. For example, create some interactive topics, find points of interest for everyone, and form interaction.
For example, in the more common community operations in offline operations, although some activities are smaller in scale, they are often more effective. Generally, small groups are easier to form cohesion and easier to manage and operate. These activities can usually be held regularly to deepen the connection between users and the platform, and also deepen the connection between users and users.
Fourth, the user incentive system
in user operations, we must give positive feedback to users’ contributions, and thank core users with actions, but after all, we cannot cover all users. This requires creating a rule so that all those who pay for you You can feel your positive feedback. Therefore, there is a user incentive system, which can be a membership system or a user level. In short, it is a set of solutions that mark all user behaviors and give feedback on direction values.
For your users, regardless of their level, they can get corresponding feedback from you, and you can also find positive users through this feedback mechanism.
Even if this mechanism is mature, you can't give up the praise and recognition of core users. Their contribution to you may be much higher than other users, so you need to add more positive feedback to them.
Fifth, listen to the voice of users. In
real life interactions, we can only see the appearance of things, and it is difficult to know what people think of you behind the things. If you want to truly become someone recognized by others, you need to face your shortcomings and work hard to correct them.
This is what the user research team does every day in user operations .
For example, in daily life, you need to download the app to score after you finish your taxi. These are behind the silent collection of users' true evaluations of the product, and the product will be analyzed based on these true data and then gradually improved. They need to collect a variety of voices from users and determine which voices are true and objective.
In product development and improvement, we must focus on the needs of users. What users want is what we need to develop and improve. Only in this way can we better grasp users and do a good job in operation, otherwise they will be happy.