**Introduction:** In order to help users better understand and use cloud communication products, the live broadcast of the cloud communication series starts! In the first course of the second issue, Alibaba Cloud Product Operator Hu Chao shared the topic of "Talking about Alibaba Cloud Communication Intelligent Message Service", and taught you how to play with the innovative business of Alibaba Cloud Communication SMS service: corporate official account and digital SMS. Hope to help users in their corporate marketing and promotion work.
In order to help users better understand and use the products of cloud communication, the live broadcast of Miaounder Cloud Communication series begins! In the first course of the second issue, Alibaba Cloud Product Operator Hu Chao shared the topic of "Talking about Alibaba Cloud Communication Intelligent Message Service", and taught you how to play with the innovative business of Alibaba Cloud Communication SMS service: corporate official account and digital SMS. Hope to help users in their corporate marketing and promotion work.
The innovative goal of SMS products is to maximize the effect of SMS. It can be seen from the various types of short messages that can be seen daily, including message notifications, member care, product promotion, verification codes, and so on. For users who have not yet registered on the website and downloaded the APP, the best way to reach users is through SMS without forming a channel for private domain traffic. How to maximize the effect of SMS is a key issue that plagues many companies.
### 1. A weapon for improving the conversion rate of SMS-corporate official account
"Corporate Official Account" is based on the openness of short messages. It realizes contextualized service of short message menu bar locally on the mobile terminal without changing the way of sending short messages and the content of short messages.
In the list page of daily visible short messages, the short message is displayed without a name, and the default is a string of numbers starting with 106. The only difference is the square brackets (the sender's header), which allows the user to clearly identify the source of the text message to determine whether to click.
At the same time, ordinary text messages do not have a LOGO displayed on the list page, and the official Taobao customer in the above figure is an example. When the company official account sends a text message, the LOGO and company name can be displayed on the list page to make the list of text messages The page display is richer, which improves the probability of the company's information content being identified and clicked.
In addition to the list page, the corporate official account has also been upgraded for the SMS conversation box. The right side of the picture above is the user's daily SMS receiving mode, the top shows a string of 106 numbers, and the middle is the text message sent by the company to the user. At the bottom is the button for daily SMS reply, which is used for simple interaction with the enterprise. On the left is the dialog box with the corporate official account. The top can support the display of the corporate LOGO and name, which improves the sense of belonging of the information and the user’s trust in the content. There are also 3 menu bar buttons at the bottom to support jumping to the specified The h5 page or APP adds additional exposure portals for enterprises.
The same notification message is issued, and ordinary text messages can only rely on the links in the text messages to bring conversions. And the enterprise official account can help enterprise users to increase additional traffic conversion on the basis of ordinary text messages through the one-click switch on the bottom menu bar.
The original h5 link in the text message first opens the browser page and then jumps to the app through the browser, which actually has a certain amount of traffic loss. The menu bar of the corporate official account is a dp link at the bottom. When the user uploads the h5 link, the official will optimize it to dp, which allows mobile users to click on the one-click direct connection address without jumping to the middle browsing Page, which improves the conversion rate.
The purpose of the enterprise official account is to add additional exposure positions for enterprises in addition to the short message display, making interaction more convenient. The comparison between the corporate official account and other reach channels is as follows:
**The four core advantages of the corporate official account are: no need to install additional applications, effectively increase the opening rate of short messages, increase the conversion rate of short messages, and improve operational efficiency. **
At present, the official account of Alibaba Cloud Communications and domestic mobile phone manufacturers have a deep cooperation relationship, which has covered more than 600 million Android terminals. Nearly 70% of models such as mainstream oppo, Huawei, and vivo have been supported. Apple mobile phones cannot be supported temporarily due to system reasons.
#### The enterprise official account needs to be used with Alibaba Cloud SMS service. The activation is divided into the following three steps:
1. Includes Logo, menu bar name, and jump link data provision
2. Alibaba Cloud reviews and confirms customer content
3. After the manufacturer has passed the review, synchronize the customer's online results
### 2. The most expressive SMS product-digital SMS
"Digital SMS" is a form of giving traditional SMS to multimedia. Through a set of encoding technology, text, pictures, audio, video and other files are transcoded and sent to the user's mobile phone SMS inbox, so that the user can receive the display Rich media information in richer forms. Its core value is that it only needs to know the other party's mobile phone number to send video, graphics and other information, without the help of any app, and it can be used more widely.
Compared with conventional short messages, digital short messages have the advantages of rich forms, vividness and intuitiveness, and can more effectively cut into target customers. Especially at the moment, short videos have become the mainstream media, and more emphasis is placed on multimedia expression and strong interaction. In this context, Help companies gain greater advantages in market competition. Typical application scenarios include games, film and television, tourism, periodicals, media, and promotion of various consumer products.
#### Comparison between digital SMS and ordinary SMS:
First of all, in terms of the arrival rate, ordinary text messages are intercepted very seriously in Android phones, and consumers cannot understand the information of the company. The arrival rate of digital short messages is very high and will not be intercepted. The second is the text sent. Currently, the text of digital short messages can reach about 2 million characters, while ordinary short messages can support up to a few hundred characters. The third is the pictures sent. Digital SMS supports the delivery of more than 10 high-definition pictures, while ordinary SMS does not support the downloading and sending of any pictures. The fourth is the content capacity. Digital short messages can support up to 1.9 megabytes of messages to be sent, and a plain text lowercase for ordinary short messages can support up to 70 characters. The fifth is to support the format, and the digital SMS has also been fully upgraded to support video, audio, and dynamic picture text. The normal SMS only supports text.
In summary, compared with ordinary SMS, the promotion effect of digital SMS will be much higher than ordinary SMS. This is why more and more business users choose to adopt this rich media information delivery form.
#### About the activation and use of digital SMS
**1. Opening of digital SMS**
If you want to use digital SMS, you need to activate the Alibaba Cloud SMS service first. The user can submit the corresponding application by submitting a work order, and the application can be activated after the application is approved.
On the Alibaba Cloud console, select the digital short message on the left to add the content of the short message template. Here, the review results of each template will be displayed in real time, and it can even be displayed by different operators.
**2. Editing of digital short messages**
The console supports page-based addition, as shown in the screenshot below. The addition of digital SMS is divided into three parts: The first is to add a template theme, which summarizes the main content of this digital SMS. The second is to add template content. There is an advantage here that what you see is what you get. The pages of text, pictures, audio and video can be displayed separately, and users can add them easily and conveniently. The third is to fill in the corresponding application description, stating whether the short message is used for publicity or notification. After the content is submitted, the corresponding results can be displayed and sent within half an hour.
**3. Sending of digital short messages**
On the sending page of the digital short message, the operation of the Alibaba Cloud console is very simple. When digital SMS is edited and sent, it supports import mode and manual input mode. Users can upload them in batches by importing excel tables. A single upload supports up to 50,000 mobile phone numbers, and then also supports manual input of the access number, and you can even choose to send it regularly. When you click Submit to complete, you will select the corresponding time point to deliver the message.
At the same time, the sending page of the digital short message not only supports the processing method of the page, but also supports the interface-based submission task, and even the application of the structured submission template. When the docking call of the interface is opened, there is no need to log in to any console content to support digital Edit and send SMS.
**4. Statistics
of digital short messages ** In the statistics of digital short messages, users can query multi-dimensional information in a timely manner. On the sending volume statistics page, you can count sending volume by signature, template dimension, and time interval. The statistical data includes not only the total number of statistics, but also the statistics of the number of successes and failures, and the sending success rate. At the same time, if there is a failure, click on the failure details to understand or even export.
In addition to the statistics of the total number of transmissions, it also supports the query of the transmission records of digital short messages. This query page is richer, including not only the sending time, mobile phone number, signature template, but even the sending console and the error code. All the information that the user queries can be directly exported to the record, and you can also view the full error code details for your convenience Do the data operation after sending and optimize the second sending.
5. Rules for sending digital short message template content
Digital SMS involves video dissemination and graphic dissemination, so the review must be conducted in accordance with the relevant laws and regulations of the operator and the country.
1. The subject text must be included. Digital SMS content does not support sending signatures containing [notification] and [warm reminder].
2. It is allowed to send member information such as member reminders, member notifications, verification codes, and content of ordered products.
The following membership information will not be sent:
(1) Marketing/loan/borrowing/lottery/lottery/real estate/finance/education/training/party and religious text messages
cannot be sent ; (2) Unauthorized sending is not allowed, It mainly refers to commercial information that invites to register and invite to become a member;
(3) It is forbidden to send personal information, operator countermeasures, traffic marketing and other types of short messages;
(4) It is forbidden to send one-dollar spikes, A goods, plastic surgery, tobacco and alcohol, and making friends , Violence, intimidation, pornography, fur, agent invoicing, agent registration, agent registration, grouping, pornography, gambling, drugs, rights protection, crowdfunding, charity fundraising, stocks, immigration, insurance, interview recruitment, gambling, one dollar win , Add QQ or add WeChat, etc.;
3. If the content information has a link, it is not allowed to send information that is not related to the signature of the linked website, or information that is not related to the content of the linked website and the content of the SMS, or the content of the linked website is not allowed to be sent Illegal information.
[Original link](https://developer.aliyun.com/article/775901?utm_content=g_1000191797)
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