Introduction: Everyone knows that user number privacy has become a topic of common concern to society and enterprises, especially in O2O industries such as online car-hailing and food delivery. How to avoid the risk of leakage when user numbers are frequently used? Today, Alibaba Cloud Communication Product Operation Hu Yang will take you to explore the "number privacy protection".
Everyone knows that user number privacy has become a topic of common concern to society and enterprises, especially in O2O industries such as online car-hailing and food delivery, how to avoid the risk of leakage when user numbers are frequently used? Today, Alibaba Cloud Communication Product Operation Hu Yang will take you to explore the "number privacy protection".
What is number privacy protection
Phone Number Protection (Phone Number Protection) is a software product based on the operator’s communication network capabilities. According to different business scenarios, enterprise users can add private numbers for users or employees without inserting a SIM, so that both It can enjoy high-quality services such as calls and text messages, and can hide the real number and display it as a private number to protect personal and corporate data security. At the same time, it can retain communication data through call bills, recordings, etc., for business analysis and security control.
In layman's terms, an AXB is bound to the Ele.me delivery scene. The user's mobile phone number is A, the rider's mobile phone number is B, A number calls X number, B number ringing shows number X, B number calls X number, A The number of ringing calls is displayed as X.
Application scenarios of number privacy protection
Number privacy protection is usually applied in O2O scenarios and can be divided into two categories. Among them, the most typical order-based scenarios are online car-hailing, takeaway, travel, housekeeping, nail art and other scenarios. Based on the order, a certain binding relationship between the user and the service staff is formed. During the validity period of the order, the two parties use the privacy number to communicate, SMS and other contact.
It can solve the following problems for enterprises:
1. Consumer mobile phone number data privacy protection
2. Business data retention
3. Service quality assessment and dispute settlement
4. Anti-jumping orders, enterprise consumer asset protection
The second typical O2O scenario is a marketing scenario, such as real estate transactions, auto transactions, and financial services. The marketing process is divided into two parts: lead call-in and lead return visit, as shown in the figure below:
Incoming clues: companies place marketing advertisements through head traffic portals, vertical media, new media, etc. The platform can bind consultation calls to private numbers through the binding relationship of AXN, and when users call, they can consult through the binding relationship of AXN. , To form effective clues; at the same time, the platform retains data such as call bills and recordings to count effective clues, thereby optimizing marketing clue investment strategies and service quality.
Lead return visit: Leads flow to offline service companies, and the company distributes the leads to telephone seats or LBS-based positioning to the sales staff in the store. Sales leads are the core consumer assets of the enterprise, which belong to the core data of the enterprise, and are the marketing expenses of the enterprise. If real money is received, the company requires that the clues be encrypted to prevent the leakage of the core assets of the company due to the resignation of the business personnel. For this reason, the number privacy protection product can be used to hide the outgoing call number and the mobile phone number can be displayed to improve the outgoing call reception. The communication rate in turn increases the marketing conversion rate, and can take into account functions such as customer callbacks. Then through data analysis such as call bills and recordings to improve business staff's speech skills, sales process management, etc., it is the data source for CRM software to optimize process management, and it is also a data record for measuring work evaluation during the sales phase.
Principles of Number Privacy Protection Product Implementation
Taking the food delivery scenario as an example, the business logic is divided into four levels: user layer, customer platform, Alibaba Cloud, and operator. After the user places an order on the food delivery platform, the phone number between the user and the rider who took the order has been confirmed. The Alibaba Cloud communication platform establishes the AXB binding relationship and sends it to the operator’s mobile network. At this time, the user or the rider initiates The calling party is identified by Alibaba Cloud Communication through the road and the call is forwarded. When the call is over, it will return the bill and record it to the company.
Actions that companies need to do:
• Purchase a number
• Establish a binding relationship
• Call and text messages, etc.
• Obtain CDRs and recordings
Number privacy protection product introduction
Different customer services can be equipped with different binding schemes according to their functional requirements. The common schemes are as follows:
Advantages of Alibaba Cloud Number Privacy Protection
Virtual commerce license: With two virtual commerce licenses of Alibaba Cloud Communications and Youku, China Unicom, China Telecom, and China Mobile has three virtual commerce numbers
multi-platform disaster recovery: Three networks and multiple platforms each serve as backup resources for each other to ensure business continuity. The
number resources are rich: China Mobile and China Unicom operator numbers, three-network virtual quotient, a total of five number resources, covering 360+ cities, the number of numbers for sale 40w +
resource isolation: number pool isolation, number isolation, no secondary number allocation
Large scale: industry leader, including catering, network about cars, logistics and other industries, the number of customers 5000+
intelligent services: Bodhidharma hospital blessing AI technology can provide, including answering robot, quality, gold medal, then surgery, traffic summary, then surgery rates and other value-added services
and easy access Entry: Rich APIs and mature SDKs greatly reduce access costs, and all processes can be completed in as fast as 2 hours.
Excellent service: 7*24 service response from the exclusive DingTalk group to escort customer business
Value-added solutions for number privacy protection
In addition to basic communication capabilities, Alibaba Cloud Communications also cooperates with other Alibaba Cloud products to build solutions to provide customers with one-stop services, including:
1. Recording, MP3 dual-channel 8K 16bit recording files, 14 days free storage
2. SMS, SMS interception, smart SMS, SMS forwarding3
, ASR translation, translating recording files into text, easy to do structured data processing and management, used for later NLU processing4
, NLU realization function, on the basis of ASR text, Do natural language comprehension to realize functions such as quality inspection, anti-jumping list, speech scoring, conversation summary, dialogue robot, gold medal speech, etc.
5. Number marking, long-term business numbers use number marking to build user mind and improve connection rate
6. AX mode, channel A is a fixed line, and the flexibility of the privacy number solution can be improved through the powerful capabilities of SIP, and the call-through rate can be improved by displaying the mobile phone number X
[Koi Welfare] In the 2021 purchasing season, Alibaba Cloud Communications provides customers with a free trial invitation: smart status code. Smart status codes are used in the attribution scenarios of unconnected calls, which can accurately identify the "empty, closed, stopped, busy" status of unconnected calls, and assist enterprise business in user analysis.
Number privacy protection access process
The access process of the number privacy protection service is very simple: open an Alibaba Cloud account to complete the real-name authentication, obtain the Alibaba Cloud access key, then activate the number privacy protection service, and then complete the function docking. Since the privacy account is a resource strictly managed by the Ministry of Industry and Information Technology, in order to ensure the business stability of the platform, Alibaba Cloud Communications reviews and manages the business scenarios involving customers, and the first-time users need to submit work orders to report information.
Interested users are welcome to join the cloud communication user consultation group, and discuss with us new solutions for number privacy protection, so as to provide better services and support for the business.
Alibaba Cloud Communications official exchange group nail group number: 33968186
Original link: https://developer.aliyun.com/article/782550?
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