Nowadays, the Internet dividend is peaking, and the cost of new extensions is gradually increasing. At the same time, users spend less and less time on a particular application. According to the "2019 Q4 Mobile Internet Industry Data Research Report", in the past year, the total number of apps installed per capita by mobile Internet users has continued to increase to 60. According to the "2020 Mobile Internet Panorama Ecological Report", in 2019, the average monthly number of apps The number of APPs is 23. This means that more than half of the apps have a low open rate after downloading!
So how to effectively communicate with users and wake them up in a timely manner is very important! And Push is a good way to increase APP user activity and retention.
What is news push?
Main function : Send messages to users through the channels of the mobile notification center to activate users, increase user activity, and increase product stickiness.
Note : Blind use of push notifications is likely to be considered an interruption by users, or even cause users to uninstall.
We need a good push : a good push is fast, real-time, and accurate in content, so that users have the idea of "just what I need" when they receive a message.
Huawei Push Service (Push Kit)
Huawei Push Kit is a stable, accurate, and efficient message sending channel provided by Huawei for developers, allowing you to send customized messages to users in a timely manner, helping you complete efficient and high-quality message pushes, and achieve Notice of value.
1. Efficient push channel, fast delivery of messages
With Huawei Push Service, even if the app is not started or is not running in the background, you can push messages in real time. Fast news push, let users receive news in time, and ensure the timeliness of news.
2. Support audience grouping and customization of message content
Supports group segmentation according to dimensions such as mobile phone model, system language, etc., and can also use topic subscriptions to publish different content messages according to users' different concerns. For example, a certain information application can be distinguished by the channels of interest that users follow, screen out users who follow a certain channel, and send them the latest inquiries about that channel. For example, push the latest sports information to users who follow the "sports" channel. Send content that meets the user's taste according to the user's preference, thereby increasing the user's click-through rate, and achieving the purpose of user promotion.
3. Starting from the user scenario to achieve accurate push
Based on the user scenario, in the case of obtaining the user's authorization, according to the user's behavior status or geographic location, the message is triggered to be pushed to the user in real time, realizing push intelligence + scenario. For example, push based on the user's geographic location, for users appearing near the coffee shop, push to remind the nearby coffee shop of the current discount activities, so as to push the user needs messages, instead of blindly sending various useless messages.
4. Various message notification styles, rich content presentation
In addition to regular text styles, Huawei's push service also provides different notification styles such as large text styles, emoji styles, and button styles to improve message display effects. For example, when the content of the push message is long, you can choose a large text style to display multiple lines of content for users to read; you can also use the emoji style to add emoji expressions to the push content, and use personalized messages to attract users to click.
The Huawei push service can help you better push customized and personalized messages to users to meet user needs, thereby achieving more efficient user activity and retention.
Today, Huawei push service has become the choice of 50,000+ high-quality applications, covering more than 200 countries and regions, and sending 50 billion messages per day! In the future, we also look forward to your joining!
Original link:https://developer.huawei.com/consumer/cn/forum/topicview?tid=0203377051444590304&fid=18
Author: This whom nothing