Setting up stalls for activities is a very traditional way of activities, but how to do it well requires design and planning. Although many bosses are using it, they have not designed and planned carefully.
The traditional method is to send gifts directly, allowing customers to add WeChat, pay attention to and promote their products. In this article, Ying Zheng will share a real case of doing a guzheng children's training class, let's take a look at how this guzheng training class conducts ground promotion activities.
After the epidemic, the market stall economy became popular. Many people chose to set up stalls, and many educational institutions also chose to set up stalls to promote their course services. Boss who do more pushes may know that sending gifts directly and asking parents to add WeChat is very resistant, and they will feel that educational institutions are starting to routine them again.
The plan of this Guzheng children's education training class is as follows:
One: Choose the booth and upgrade the packaging.
1. Choose a stall market close to the Guzheng children's training class, and choose the side to buy children's products;
2. Pack the teacher who is responsible for setting up the street stall, put on Hanfu, and bring Guzheng;
3. Bring some good scores, allowing past parents to order songs and perform live performances.
Two: Do a lottery to send activities to guide customers to the store.
1. Prepare lucky draws on site and design awards;
2. A lottery will be carried out during the parents' ordering of songs, and the prizes will be designed.
Specific lucky draw awards:
First prize: an intelligent sweeping robot worth 3980 yuan from Jingdong;
Second prize: 6 children's Guzheng training courses worth 1280 yuan;
Third Prize: How to guide the treasure mother worth 980 yuan to discover the children's Guzheng talents in 4 lessons;
Fourth prize: a yogurt machine worth 298 yuan from Jingdong;
Fifth prize: a set of children's toys;
Sixth prize: a small gift for daily use.
Specific operation method:
1. Anyone who participates in the lottery must add the boss WeChat to facilitate the distribution of gifts later, and pay 300 yuan at the same time.
2. The first prize, fourth prize, and fifth prize are drawn at the scene, because they cannot be given at the scene, they need to be picked up at the store, and 300 yuan in cash will be refunded on the spot. At the same time, they can also participate in 3 audiovisual opportunities worth 1280 yuan. One audio-visual opportunity for 980 yuan course;
3. The second prize is drawn on the spot, and 300 yuan will not be refunded on the spot. In order to avoid wasting course resources and restrict every child to attend the class, 50 yuan will be deducted for a missing section. After the event is over, joint donations will be made to support the epidemic. If all are present, then Return all;
4. The third prize will be drawn on site, 100 yuan will be refunded on site, and the remaining 200 yuan will be the same as the previous step;
5. If the sixth prize is drawn, 300 yuan will be refunded directly, and gifts will be taken away. At the same time, you can also participate in 3 audio-visual opportunities worth 1280 yuan.
Three: Build a community, transform and cultivate.
1. Establish a WeChat group to pull people who normally participate in activities into the group;
2. Carry out basic activities in the group, count the number of courses;
3. Organize and share the key points of the course with the group every day, so that the mothers who enter the group can help the children;
4. Raise children's issues in the group, trigger discussion, close relationships, and build trust;
5. Send some testimonies in class in the group to stimulate the interest of parents who have not participated in the course training;
to sum up:
1. Change direct scan code delivery to lottery to send gifts, and intersperse courses into groups to attract to the store;
2. It is necessary to do a good job of statistics of the personnel situation, and parents who have not participated in the course or received the gifts directly communicate with WeChat;
3. For gift purchases, small gifts with high value and low prices should be used;
4. The course trainer must pack well and teach very well. The service is very attentive and it is more convenient for further transformation.
In this way, this Guzheng children's training class attracted 416 parents to the store under the booming economy of the street stall, and finally converted 247 parents to sign up through courses and communication, with an income of 980,000.
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