On September 15, the 2020 Sharp Autumn New Product Launch Conference with the theme of "Original Transformation Practice" opened in Yantai as scheduled. At this new product launch conference, many new Sharp products including 8K TVs, Dynabook notebooks, smart toilets, and Sharp air conditioners have appeared one after another, attracting the attention of the industry and users.
The appearance of Sharp's 120-inch 8K TV made Sharp's 8K TV the focus of the conference. The huge volume of Sharp's 120-inch 8K TV, in addition to the world's largest screen size and a "height" of nearly 2 meters (including bracket), is also reflected in many aspects such as resolution, color gamut, output and display functions. This product uses a 33 million pixel 8K panel, which is 16 times that of 2K and 4 times that of 4K; high resolution of 7680x4320, peak brightness of 2500nit, PQ calibration function, accurate high-performance image expression; HDMI 2.1 x 1, HDMI2 .0 x two 8K inputs and four-division screen (4K x 4) display function, showing the ultimate human design. These unique functional applications, while providing users with an extraordinary audio-visual entertainment experience, fully demonstrate Sharp's leading position in the 8K TV field.
In addition to the Sharp 120-inch 8K TV for commercial use, two new consumer-grade 8K TVs, the 8T-60/70R9CA, were also unveiled. Both 8K TV screens use Japanese original Sharp Color panels with a resolution of 7680*4360, which is 4 times that of 4K display technology and 16 times that of 1080p, allowing every imperceptible image detail to be presented wonderfully. Compared with previous products, the surface of the new generation of 8K LCD panels adopts ultra-low reflection functional layer processing technology. While providing high-definition 8K resolution, combined with the newly developed pure color technology, even in high-brightness scenes, consumers will It can comfortably obtain pure gorgeous colors with a wider viewing angle. In terms of picture quality, the two 8K TVs are equipped with Sharp’s exclusive bright color technology and direct backlight area control system, which fully supports area light control, adjacent area backlight compensation, peak brightness of up to 1000nits, and compatible Dolby Atmos + Dolby Vision audio combination. At home, consumers can enjoy a more dynamic and brighter cinema-level image display audio-visual experience.
Compared with previous products, the two new 8K TVs, 8T-60/70R9CA, have achieved full iterations, bringing a leap in technology and functions, whether in terms of chip, speed, output, etc.
The two new 8K TVs are equipped with the Sharp Magic Z1 chip independently developed by Sharp. Based on the original technical advantages, new selling points such as dynamic contrast enhancement technology and smooth motion picture technology have been added, which effectively compensated for the lack of details of the contours of the previous products. , The lack of contrast between the brightness of the screen, etc. The dynamic contrast enhancement technology can optimize the light and dark contrast of each frame in real time, and reproduce the stereoscopic image with strong sense of presence. Smooth motion picture technology, with ultra-high performance computing power, provides a strong cornerstone for high computing frame interpolation technology, to maximize the realism of objects.
The refresh rate of the new 8K TV has reached 120Hz, which is twice that of previous products, and it can intelligently analyze the movement trend of moving objects or the direction of background transfer to perfectly capture high-speed moving images. The HDMI 2.1 interface of the product configuration can support 8K60p, 4K120p signals and a variety of 8K related devices. The upgrading and iteration of many technologies and functions will provide consumers with ultra-high-definition, ultra-fine, and ultra-smooth 8K images on the basis of intelligence and humanization.
In addition to the black battery, the Sharp smart toilet, Sharp air conditioner and Dynabook laptop in the white battery display area also attracted the attention of the participants due to their superior intelligence and practicality.
Sharp smart toilets strictly follow the standardized process of Sharp SS-D product development and design, which fully embodies the product characteristics of safety, cleanliness, comfort, wisdom, energy saving, and high materials. Japanese ingenious quality, anti-leakage, anti-leakage, anti-burning, the whole process ensures safe use; the seat ring and nozzle are made of nano-silver ion antibacterial material, with an antibacterial rate of 99%, 80 mesh steel filter screen, realizes all-water purification and guarantees use Clean; 3D curved toilet ring design, with multi-level adjustable water temperature, warm air temperature, automatic deodorization plus soft night light, cover plate silent slow-down design and many other intimate details, bring a comfortable experience; multiple cleanings, special spa treatments It is equipped with intelligent customization exclusive modes such as automatic clamshell plus foot feel, one-button knob plus smart 3 memory, and demonstrates humanity with wisdom; first-level water-efficiency energy-saving, jet-type siphon strong impact, high efficiency and energy saving; diamond ceramic, one-piece molding , High crystal glazed surface, full pipeline glazing reflects super high quality. Sharp's smart toilet solves the pain points of users and significantly improves the quality of life.
Sharp Plasmacluster full DC inverter central air conditioner carefully selects five core components of Japanese brands, equipped with refrigerant heat dissipation, STCT sharp intelligent temperature control, ecological guardian self-cleaning, full DC inverter and many high-tech high-tech, 10 seconds 10 °C cooling at the moment of power on Heat output, 2-minute heating and cooling room, precise temperature control of ±0.5°C, equipped with Plasmacluster components, can effectively prevent the growth of bacteria and ensure the safety of air conditioning, and the comprehensive energy efficiency coefficient is twice the national first-level energy efficiency standard. Energy efficient. Sharp has also innovatively introduced the core technology of disinfection machines into central air conditioners. PCI Plasmacluster can effectively inhibit viruses and purify the air. With professional service guarantee, the whole worry-free service process creates a comfortable home space for consumers.
Sharp also showed a Dynabook laptop with a thin and light body. Among them, the Dynabook Portégé X30L-G notebook uses a lightweight magnesium-aluminum alloy body, which is about 17.9mm thin and weighs only 870g. It is known as the "lightest in the world" 13.3-inch notebook.
As the world's leading cutting-edge technology, 8K and 5G have great potential to change society. Sharp, as the father of LCD and 8K, and a company with the world's first 8K camera, 8K camera, 8K electronic whiteboard and other 8K series product lines, will continue to promote the iterative innovation of 8K technology. At the same time, Sharp's black-and-white electronics products will also continue to leverage their advantages in product software and hardware technology, and work with 8K technology to empower the entire industry and create unlimited possibilities for smart life.