On August 19th, the 5-day "23rd Asian Pet Exhibition" ended successfully at Shanghai New International Expo. The scale of the Asia Pet Expo has expanded again, with a total of 17 halls and an exhibition area of 225,000 square meters, with a total of 2,000+ exhibitors and 24,000+ brands, covering the complete industrial chain of the pet industry. Chaoyun Group's brand, Stubborn Tail, brought the IP "Minibus and Daqiang" and new packaging to the Asia Pet Expo. It has won widespread attention with its young and social brand characteristics.
Stubborn Tail is a professional pet cleaning and care brand of Chaoyun Group, and it is Chaoyun Group's first deployment in the pet industry. Relying on the advantages of Chaoyun Group’s supply chain, and combining with Liby Group Innovation and R&D Center, Japan Lion Chemical Co., Ltd., BASF, Switzerland, Firmenich, Shanghai Xingaozi and other global R&D resources, it specifically targets the Chinese market and provides professional and safe pet families. , Cost-effective pet cleaning and care products and a complete set of solutions. The categories cover multiple product lines such as deodorization and antibacterial, oral and ear care, and cat litter in the home furnishing space of pets. Once the products are launched, they have been loved by the younger generation of consumers.
Monthly sales 7w + Meng Chong explosion models , the strength values Yan powder circle , only one year became the day cat pet cutting-edge product brand
After more than two years of research and development and production, the stubborn tail brand logged onto the Tmall platform in September 2019 and launched a series of products for pet space and pet self-cleaning and care. The brand store exceeded 110,000 fans in a short period of time. Monthly sales of 70,000+ hot items. According to data from Tmall’s business staff, in February 2020, the stubborn tail brand Tmall’s flagship store became the first brand in the pet perfume/deodorant category, among which peach spray and compound floral spray took the first place in the perfume deodorant category. First and second place.
During the 23rd Asia Pet Expo, Stubborn Tail was invited to participate in the strategic cooperation of Tmall's trendy pet brands. The alliance will provide more and more reliable and high-quality products for new and old trendy pet officials.
Share asakumo Group supply chain and Liby Group R & D resources , will support China to bring more family pet a new surprise hi !
Why does Chaoyun Group quietly deploy the pet industry?
On the one hand, from the various internal data released by the Chinese pet industry, combined with the analysis of the pet population profile and growth data of platforms such as Ali, JD.com, and Pinduoduo, the Chinese pet industry will maintain a high and stable growth, and there will be more and more people. Joining the pet-raising army, the Chinese pet industry has a late start compared to foreign pet industries, but it will develop very rapidly.
On the other hand, most of the market share of household pet cleaning products is occupied by foreign imported brands. Although there are many domestic brands, they are restricted by the company's own strength and restricted in the procurement of high-end raw materials, product supply chains, and R&D capabilities. It is the advantage of Chaoyun Group. During the two-year research period, the stubborn tail R&D team visited multinational companies around the world, conducted a large number of tests and researches on dimensions such as different regions, different families, different seasons, temperature and humidity in the country, and improved Japan's mature cleaning and sterilization technologies. , Developed pet sterilization and deodorization products suitable for the domestic environment of pet raising in China. At the same time, relying on the professional technology of a century-old dental company, Lantian Liubizhi, a new series of pet oral cleaning products have been developed. Once the products are launched, they have won the support and praise of the pet family.
In the future, the stubborn tail will continue to develop more professional, high-quality products that can better meet the needs of Chinese consumers on the supply chain of Chaoyun Group and Liby Group’s R&D resource sharing platform, bringing more to the pet family Surprise!