The "One Thousand Sides" of Laptops
Once upon a time, PC personal computers were just a boxy "screen + keyboard" form that could meet people's needs. After all, at that time, in people's eyes, computers mainly existed as productivity tools with high computing capabilities, so there were no high requirements for their appearance design.
However, with the continuous development of the times and the rapid improvement of people's living standards, more and more consumers have put forward higher requirements for the quality of life. At this time, PC personal computers also evolved into more lightweight and portable notebook computers, and from the past single-purpose productivity tools, they turned into indispensable mobile office and entertainment companions in people's daily work and life.
As the proud work of Steve Jobs, Apple's MacBook shines with its extremely simple design, subverting people's traditional stereotyped impression of laptops. For a while, under the influence of Apple's MacBook, the "fashion benchmark", many notebook computer manufacturers simply played with the "usage doctrine", directly applying Apple's simple design in their new products, which can also attract countless fans. .
As a result, in recent years, a large number of products with simple designs and similar appearances have been born in the notebook computer market. But this also brings a very obvious sequelae-as long as the brand logo on the laptop is covered, it is basically difficult for people to tell who is who.
The prevalence of this kind of "usage doctrine" and the embarrassment of "one side" are obviously not fortunate for the IT market that pursues the ultimate and respects innovation.
Homogenization from outside to inside
In addition to the "one side" in product design, today's laptop products also have serious homogeneity in internal configuration and detailed design.
In recent years, some notebook computer brands have paid too much attention to the appearance of their products and overwhelmingly promoted rendering, which has caused many users to develop the taste of "as long as they look good, don't care about details". And when users lack sufficient attention to the internals of the product, it is not difficult to imagine how this will in turn affect notebook computer manufacturers.
So we see that many laptop products on the PC market in recent years, although the configuration looks high-end luxury, but its essence is more like a stack of hardware, without the soul of the brand.
In terms of product details, many notebook computers have obviously not undergone detailed design and fine polishing, and naturally they have no way to feel the humanized design concept of "people-oriented".
What's more, just for the pursuit of appearance, or for the pursuit of lightness, at the expense of the user's actual application as the core starting point, causing users to frequently encounter various problems when using the product, and completely forget their "initial intention".
All of the above are the consequences of the homogenization of the notebook computer market.
ThinkBook determined to break the game
Fortunately, in the notebook computer market where the homogeneity phenomenon is so serious, there is still a new youth who is determined to make progress and born to break the game-Lenovo ThinkBook turned out.
As the "new youth" in notebook computers, Lenovo ThinkBook has an extremely distinctive brand attitude: dare to think, not afraid of trial and error, bravely break the circle, advocate "reconstructing the world with thinking", and constantly achieve "break the game with determination" and create A new future of its own.
For young people who are keen to stick to their dreams, develop their hobbies into careers, and explore new careers and new prospects, Lenovo ThinkBook is undoubtedly their best companion.
As a new generation of star idols, Wang Yuan's temperament and Lenovo ThinkBook can be said to be a match made in heaven. After Lenovo's ThinkBook officially announced Wang Yuan as the brand spokesperson, the two parties jointly produced and launched a short video "Future", which was well received after it went online.
Through the brand ambassador Wang Yuan and this short video "Future", the majority of young people also have a deeper understanding and recognition of Lenovo ThinkBook, a cutting-edge brand.
"ThinkBook's brand philosophy is to encourage continuous self-breakthrough, to innovate, to forge ahead, and to dare to break the norm. This has always been our proposition and values when planning and developing products. Wang Yuan was also a very successful artist, but Facing self-breaking and transformation. At the age of 19, he made a major decision to leave the stage to learn real music, become a real musician, and constantly seek for his own career development path and life path. New heights and new breakthroughs." Wang Zhongxiang, vice president of Lenovo Group and general manager of the SME business unit in China, said to Quwei Technology, "ThinkBook advocates a breakthrough in self-transformation and Wang Yuan’s own transformation. It fits. That's why ThinkBook decided to invite Wang Yuan as its brand spokesperson, hoping to use his spirit and his sunshine to express the support ThinkBook provides to customers."
Help new youth create a new future
"Workers who want to do well must first sharpen their tools." As an office tool tailored for young people, Lenovo ThinkBook has not forgotten its original aspirations, insisting on the actual needs of users as the starting point, and bringing bright products to new youth . They are the ThinkBook 15p for creative design scenarios, the ThinkBook 14/15 for business office scenarios, and the ThinkBook 13s/14s for mobile office scenarios.
Through the latest products released by Lenovo ThinkBook, we can see that whether it is ThinkBook 15p, ThinkBook 14/15 or ThinkBook 13s/14s, they all adhere to the professional spirit and elite concept of ThinkBook, and integrate cutting-edge technology and innovative spirit into the product. , With a determined attitude, cutting-edge technology, and perfect service, it has become an eye-catching boutique in the notebook market with serious homogeneity.
From the A-side contrasting appearance, sharp-angled frame shape, and all-metal body design, the ultimate professionalism and innovation are perfectly integrated into the ThinkBook series ID, which is different from the round frame appearance of ordinary computers. Then to the screen color calibration, AI noise reduction mode, rich functional interfaces, and then to the cutting-edge Wi-Fi 6, considerate one-key customer intelligent service... Every difference of Lenovo ThinkBook is the industry leader Active exploration of technology and applications is to polish the details of user needs and experience, and is a ruthless spur on the homogeneity of notebook computers.
Compared with similar competitors, we can find that Lenovo ThinkBook has a more determined attitude, finer details, more cutting-edge technology applications, and a more complete service system...
This is a magic weapon for the new youth to create a new future for themselves, and it is also what a laptop should look like.