Preface
What is SEOit? SEOYes Search Engine Optimization, it means "search engine optimization", generally referred to as search optimization for short. For the SEOmain work is through understanding how various search engines crawl the Internet page, how to index and how to determine its search results for a particular keyword ranking and other technologies related to the optimization of web pages, to provide search engine rankings , Increase website visits.
If you can use SEOtechnology well, you can improve your website’s ranking and increase its visibility in related searches, making your page more and more visible in the user’s search process, so that your website may attract more More attention and influence, and attract potential customers and existing customers to join your business.
To summarize: SEOstands for search engine optimization, which is a practice of increasing the quantity and quality of traffic to your website through natural search engine results.
SEONature
So SEOhow does it work? For example, some browser search engines use robots to get webpages, from one site to another, to collect information about the page and put it in the index. Then, the algorithm will analyze the pages in the index and consider hundreds of ranking factors or signals to determine the order of pages that should be displayed in the search results of a given query.
Search ranking factors can be seen as a proxy for user experience. Content quality and keyword research are key factors for content optimization. Search algorithms are designed to display relevant authoritative pages and provide users with an effective search experience. If these factors are taken into account, your website and content can be optimized to help your page Rank higher in search results.
seoIt is mainly used for commercial purposes to find information about products and services. Search is usually the main source of brand digital traffic and supplements other marketing channels to obtain higher visibility and higher search result rankings, so that your profits The process of continuous improvement.
seoOperation
Search for keywords to visit the website you are visiting, but have you thought about the content behind that magical link list?
Yes, Googlethere is a search engine that will collect internetall the content information found on it, and then bring all these 1s and 0s back to the search engine for indexing. When you use
Googleto search, you are actually not searching the web, but the Googleindex of the searched web page, at least searching as many as possible, findable indexes; you will use some software programs called "crawlers" to search, The "crawler" program crawls a small number of web pages, then follows the links on these pages, then crawls the pages that these links point to, then follows all the links on these pages, and crawls the pages they link to, and so on.
Now, suppose I want to know the running speed of a certain animal, I enter the running speed of the animal in the search box, and then press the Enter key, our software will search these indexes to find all the web pages containing these search terms.
In this case, the system will display tens of thousands of possible results. GoogleHow can I determine my search intent? The answer is determined by asking questions. The number of questions exceeds 200. For example, how many times does your keyword appear on this page?
Are these keywords displayed in the title, or are they directly adjacent in the URL? Does this page contain synonyms for these keywords? Does this page come from a high-quality website or a poor-quality website or even a spam website?
PageRankWhat is this page ?
PageRankIt is called page ranking, also known as page rank, which is a technique calculated based on mutual hyperlinks between web pages. GoogleIt is used to reflect the relevance and importance of web pages, and it is often used to evaluate the effectiveness of web page optimization in search engine optimization operations. PageRankIt is the treasure of Google's town store, an algorithm used to rank the importance of nodes in the network.
PageRankDetermine the level of a page through the vast number of hyperlinks on the Internet. GoogleThe link from page A to page B is interpreted as page A voting for page B, Googleand the new level is determined according to the source of the vote (even the source of the source, that is, the page linked to page A) and the level of the voting target.
Simply put, a high-level page can increase the level of other low-level pages.
Assuming that a small group of four pages consisting of: A，B，C和D. If all pages are linked to A, then the PR ( PageRank) value of A will be the Pageranksum of B, C and D. Those of you who are interested in formulas like this can learn about it, and I won’t explain it too much here.
This formula evaluates the importance of a webpage by finding the number of external links to the webpage and the importance of these links. Finally, we will combine all the above factors to give a total score for each page. And half a second after you submit the search request, the search results will be returned.
Update the website frequently or improve the ranking of the website. Each result contains a title, a URL, and a paragraph of text to help determine whether this page is what I am looking for. I also saw some links to similar web pages, the Googlemost recently saved version of the web page , and related searches that I might try.
Until we indexed most of the web pages, these are billions of web pages stored on thousands of computers.
The weight of each factor is shown in the figure:
If it is me, I think it can be done using the following steps seo:
Crawl accessibility features so that engines can read your website
Fascinating content can answer searchers’ queries
Optimize keywords to attract searchers and engines
Excellent user experience, including express loading speed and eye-catching UI
Share valuable content with links, citations and enlarged content
Title, url and description attract high click-through rate
The summary/pattern mark
SERPstands out in the (search engine results page)
Remarks: The search engine result page, the English abbreviation SERP ( Search Engine Results Page), refers to the page that meets the query requirements returned by the search engine in the field of search engines.
SEOguide
Content and keywords are key factors for search engines. When you consider SEO, content quality should be your top priority. Content quality is how you attract users, please the audience, and create high-quality, valuable content for search engines. Visibility is also crucial, so its first element is content quality.
For you, such as writing blog posts, product pages, about pages, testimonials, videos, etc. or other content you create for your audience, properly arranging content quality means that you have the foundation to support all other seowork.
The provision of content quality, output to users, and providing substantive, useful and unique content forces them to stay on your page and build familiarity and trust. High-quality content depends on your content type, industry, and in-depth technology And so on.
So how to output high-quality content, the characteristics of high-quality content are as follows:
Accuracy, comprehensiveness and professionalism of information content
Originality, convey high skills, full citations, etc.
URL search, indexing and ranking
First of all, when facing search engines, we have to understand its three important functions:
Crawl: Search
internetfor the content on it, view eachurlcode/content they findIndex: Store and organize the content found during the retrieval process. Once the page enters the index, the relevant query results will be displayed during operation
Rank: Provide the content that answers the searcher’s query the most, which means that the search results are sorted from most relevant to least relevant
Please remember that search is a process of discovery. Search and update content through search engines (crawlers). The content (which can be webpages, images, videos, PDFetc.) is found through links.
Always say search engine indexing? So what does it mean?
Search engines process and store the information they find in the index, which is a huge database of everything they find and believe is sufficient for searchers.
If you do not find what you want to display in the search results, there may be the following reasons
Maybe your website is brand new and has not been acquired yet
Maybe your website is not linked to from any external website
Maybe your website makes it difficult for bots to effectively obtain content from it
Maybe your website contains some basic codes called search engine commands that block search engines
Maybe your website has
Googlebeen punished for spamming
Keyword research
What are keywords?
When you search, the content entered in the input box is the keyword. For the website, the most relevant and concise description of the content of your website is the keyword.
To understand keywords (search terms), you must first understand who is searching for them, or which keywords you want, such as entering "wedding" and "florist", you may find relevant words that are highly relevant and searched. Such as: wedding bouquets, bridal flowers, wedding florists, etc.
The higher the search volume that needs to establish a given keyword or keyword phrase, the more work is needed to get a higher ranking. At the same time, some big brands usually rank in the top ten positions in high-traffic keywords. So, if you pursue the same keywords from these from the beginning, the difficulty of ranking can be imagined and it will take many years.
For the large search volume, the greater the competition and effort required to obtain the success of the natural ranking, but in some cases, the search terms with a lower degree of competition may be the most advantageous, in seowhich it is called the long tail Key words.
Please don’t underestimate some unremarkable unpopular keywords. Long-tail keywords with lower search volume can usually bring better results because searchers’ searches have become more specific, such as searching for "front-end" People may just browse, but those who search for "Dada Frontend" only have a very clear point to this keyword.
Specify strategy by search volume
When you want to rank your website, find relevant search terms, check the ranking of competitors, learn from them, and figure out the causes and consequences that make you more strategic.
Observing the keywords of your competitors, you also want to rank for many keywords, so how do you know which one to do first? I think it! Our first consideration is to see which keywords rank in the competitor’s list and prioritize them.
It may be a good idea to prioritize the high-quality keywords that your competitors currently rank at the end. In fact, you can also check which keywords are in the competitor’s list and the keywords in the ranking.
You can first understand the searcher’s intentions and proceed to the search page
To understand searcher intent, we need to conduct research:
Information query, understand the information the searcher needs;
Navigation query, the searcher wants to go
internetto a specific locationTransaction query, understand what the searcher wants to do
Commercial research to understand that searchers want to compare products and find the best product that meets their specific needs
Local query to understand some of the things searchers hope to find locally
Now that you have found the search method of the target market, search the page (practice of the web page that can answer the searcher’s question), so the page content needs to be optimized, such as: header tags, internal links, anchor text (anchor text is used for links To the text of the page), it sends a signal about the content of the target page to the search engine.
Link volume
In Googlethe "General Webmaster Guidelines", the number of links on the page is limited to a reasonable number (up to a few thousand). You will not be punished if you have too many internal links, but it does affect Googlethe way you find and evaluate pages. The more links there are on the page, the less equity each link is assigned.
Your title tag plays a big role in the searcher’s first impression of your website, so how do you make your website have an effective title tag?
For keywords, including the target keywords in the title can help users and search engines understand the content of your website
Length, generally speaking, search engines will display the first 50-60 characters of the title tag in the search results
Meta description, like the title tag, meta description is also an htmlelement, used to describe the content of the page where it is located, they are also nested in the head tag:
<head><meta name="描述" content="此处的页面的描述"/></head>
urlStructure, name and organize pages
urlOn behalf of the Uniform Resource Locator, it urlis the location or address of each content on the Internet. Like the title tag and meta description, the search engine will be displayed on the serp(search engine results page) url, so urlthe naming and format will affect the click-through rate, and searchers will not only Use them to decide which pages to click, and search engines also use them urlto evaluate and rank pages.
最后总结一下，今天我们介绍了如下三方面内容：
How the website works
How search engines understand
How users interact with the site
Regarding the knowledge of website SEO, I will introduce it here. If you are interested in this aspect, welcome to consult relevant materials for further in-depth study.
Pay attention, don't get lost
Well, everyone, the above is the whole content of this article. You can see that the people here are talents. I will continue to update technology-related articles later, if you think the article is useful to you, welcome to "read it", and welcome to share, thank you all! !
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