In recent years, the "smart hotel" has received increasing attention and development, becoming another outlet after the "smart city". According to the statistics of the former National Tourism Administration, the intelligent transformation of hotel rooms in major cities in the country has exceeded 100 billion yuan, and the number of hotels will increase by about 20% each year. Smart hotels have become synonymous with new hotels in the future. The application prospect of intelligent systems in the hotel industry is very broad.
The following editor will take us to analyze the current situation and development trend of smart hotels.
Development status of smart hotels
At that time, the intelligent transformation of hotels was mainly reflected in the following two aspects:
1. Based on intelligent services, improve customer understanding
through planning online room selection, check-in and check-out self-service processing systems, planning customer intelligent service systems, introducing intelligent robot services, and innovation Staff-to-guest services are used to simplify the accommodation process and promote the intelligentization of hotel products and services. For example, Jianshu Smart Hotel System launched 720°online room selection, check-in hotel in seconds, online room selection, self-service front desk, flash stay, smart guest control, smart speakers, luggage delivery and other services.
Smart service
2. Gather smart processing and integrate internal resources.
By constructing a hotel’s smart processing approach, implement the integration of hotel financial processing, energy efficiency processing, human resource processing, and energy-saving system processing.
The primary problems in the production of smart hotels
In the current shopping malls, the production of smart hotels has achieved a breakthrough on the technical level. However, on the whole, the development of smart hotels is still in its infancy. The following problems mainly exist:
1. Simple copy, product convergence.
Because of the continuous emergence of new technologies, most hotels have a shortage of processing personnel who are good at discovering and using new technologies. As a result, many hotels are still vague about the concept of "smart hotels", and even stay at the level of decoration and equipment upgrades. Some hotels have short and long-term shortcomings. Planning, trying to install all kinds of information equipment through simple copy, the system is in line with the technological trend of the age, but does not understand the operating conditions of the system, and the business process is not followed up and adjusted in time, resulting in the failure of smart technology, systems and equipment to perform their due effect.
2. Insufficient investment and poor understanding.
Because of the rapid development of domestic hotel work and the continuous increase in competitiveness, hotels lack financial support and investment in product updates, new technology applications, and service methods. Because the investment is not in place, the information system is not systematic, the application is not fast enough, and the quality problems continue. The improvement of information production has not brought the hotel's increase in revenue or the obvious advancement of customer perception.
Suggestions on the development trend of smart hotel production
1. Integration of technology and service to create a quality smart hotel.
In a smart hotel, technology is the surface, service is the inside, and the integration of the surface and the inside is the true "wisdom"; technology is the engine and service is the orientation, the two complement each other and are indispensable. The starting point and destination of smart hotel production are to advance customer service levels and advance hotel processing capabilities, rather than blindly piling up high-tech to make the entire hotel look smarter.
It is necessary to continuously enrich the internal and external extension of smart hotel services, and use smart services to inject "temperature" and "texture" into technology to make technology alive. It is necessary to deeply explore the behaviors and habits of customers, investigate the minds of customers and transform them into concise services, and infiltrate smart services into every aspect of smart hotel production. As long as these technological innovations become more humane and warmer face-to-face services Only by preventing "technology evolution and quality degradation" can smart hotels maintain vigor and vitality.
2. Pay equal attention to positioning and integration at both ends, with precise force
One is to find the correct positioning. In his famous book "Positioning", Al Ries pointed out that "in an over-communicating society, the only hope for success is to be selective and converge on narrow policies." The first task of smart hotel production is To find the correct positioning, it is necessary to fully consider the hotel’s own funding capabilities, sensitive procedures for returns, customer spending capabilities and other factors, learn from each other's strengths, make accurate efforts, and focus on long-term and differentiated strategic planning. To target emerging groups such as "millennials" and "new middle-class", create independent communities, grab C-end traffic, increase user stickiness, and complete personalized development.
The second is to strengthen integration. Strengthen the useful integration of systems, fully complete the interconnection of data between systems, integrate useful resources, and provide support for first-line services. In particular, the customer information obtained from the mobile terminal, the customer information in the hotel PMS (hotel processing system) and the customer information collected in the CRM (customer relationship processing) system should be well connected, and the data should be examined, explored and used. , To maximize the value of data.
Obviously, the expansion speed of smart hotels in the past two years is visible to the naked eye, and it is precisely because of the huge shopping malls that attract many entrepreneurs and investors to join the smart hotel business, and Jianshu’s smart smart hotel processing system serves as a shopping mall. The preferred brand of, has also successfully attracted many dealers to join, and more and more boutique hotels have selected Jianshu Smart Hotel Processing System for the intelligent transformation plan. Jianshu Smart will also share intelligence with dealers. The cakes brought by the hotel will also be committed to enabling more hotels to provide better services to people.