Focus on new retail, innovate in the big exhibition and trade! On August 19, the highly anticipated 39th International Dragon Furniture Fair and the 29th Asia International Furniture Materials Fair ushered in a grand opening.
Riding the wind and waves, grand opening
In the morning, the 39th International Dragon Furniture Fair and the 29th Asia International Furniture Materials Fair opened grandly in Longjiang. Zhang Chengzhi, Vice President and Secretary-General of Guangdong Furniture Association, Li Li, Vice President of Guangdong Furniture Association, Huang Tie, Deputy Director of Foshan Municipal Bureau of Commerce, Xu Gongqiao, Member of the Standing Committee of Shunde District Committee, and main leaders of districts and towns, and Qianjin Exhibition Center, the organizer of the venue Chairman Tan Guangzhao, Chairman Zhang Zicheng of Maaohui Exhibition Center and other responsible persons of the organizer, as well as many industry associations, hundreds of exhibitor representatives and media attended the opening ceremony.
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Sun Chungang, Deputy Secretary of the Party Committee and Mayor of Longjiang Town
At the opening ceremony, Sun Chungang, Deputy Secretary of the Party Committee and Mayor of Longjiang Town, said that the prosperity and prosperity of Longjiang furniture industry cannot be separated from the hard work of entrepreneurs; the furniture industry is a resounding business card of Longjiang and is well-known in the world. It has made significant contributions to the development of Longjiang. The furniture industry is the "root" of Longjiang, and Longjiang will always insist on making the furniture industry bigger and stronger. Next, Longjiang will give back to the furniture industry with the advantages of space vacated by the village reform and empower the high-quality development of the furniture industry. Provide a broad space carrier for the furniture industry to increase capital and production, support more furniture industries to find their own "homes" on the state-owned industrial land converted from villages, and build a platform for rapid development.
An unprecedented scale, with nearly 200,000 square meters being the largest ever
According to reports, the main venue of the 39th International Dragon Furniture Fair is located in Qianjinhui Exhibition Center, and there are also sub-venues such as Maaohui Exhibition Center, Milanhui Home Furnishing Exhibition and Trade Center, and Expohui. Relying on the advantages of Longjiang's world's most powerful and complete industrial chain and industrial cluster, this year's Longjia Fair will give full play to the linkage function of upstream and downstream enterprises in the furniture industry, and focus on guiding exhibitors to fully understand and use Longjiang's complete industrial chain in product development. Advantages, advantages of Foshan's large home furnishing manufacturing industry, advantages of agglomeration of raw and auxiliary materials, cross-industry, cross-materials, and innovative expansion of product development ideas, focusing on the development of high requirements for the upstream and downstream of the industrial chain, multi-material combination, unique craftsmanship, and other regional enterprises The series of products that are difficult to replicate will enhance the brand advantage of Shunde furniture and the added value of products, creating conditions for the long-term healthy development of the company.
The scale of this year's exhibition and the number of exhibitors have doubled over the same period last year. More than 900 brand enterprises from major furniture production bases across the country will participate in the exhibition, which is the highest in history. It has greatly increased the number of Chinese furniture in expanding domestic demand and entering the "Belt and Road" international market. An exhibition of industry style. The products on display cover mainstream series such as Chinese style, modern style, European and American style, minimalist style, Zen style, etc., and the full interpretation reflects the two major trends in the current market. The first is the change of the furniture carrying space, such as the size of the space, layout, decoration style, use scene, specific functions, etc., and the development positioning is more precise and targeted; the second is that consumers enter the era of individuality, and the furniture is more freely placed. Home furnishings will further reflect self-personal taste, self-matching, and mix-and-match will replace the overall series. Manufacturing companies will develop from the overall series of products to multi-style single-product, and the single-product serialization of sales channels will develop to multi-brand, multi-style and multi-category mixed operation.
The 29th Asia International Furniture Materials Expo, held at the same time, has been successfully held for 28 sessions so far. It is currently the longest, most professional and independent furniture material exhibition in China. It is hailed as the "No. 1 Furniture Material Exhibition in China" by the industry. .
The first show after the epidemic, the popularity exceeds expectations
Under the raging new crown pneumonia epidemic, the furniture exhibition and upstream and downstream industries were forced to press the "pause button." After months of digestion and recovery, Longjia Exhibition brought a larger scale, higher audience flow and better quality The products came to the audience, and the scene was crowded with people, and the scene was once very hot.
As the first large-scale exhibition in the home furnishing industry after the new crown epidemic, the Maao Exhibition Center strictly prevents and controls the epidemic. The venue management and control strictly follows the government's regulations and combines the actual situation to carry out effective deployment and control-scan code registration, fill in health code, check body temperature, While guiding evacuation to ensure the safety of the exhibition, it also provides an experience reference for the prevention, control and epidemic prevention of other exhibitions in the future.
4 major themed pavilions, exciting
It is understood that this year's Longjia Exhibition continues to uphold the display characteristics of the entire furniture industry chain, including solid wood furniture, layout furniture, upholstered furniture, custom furniture, mechanical materials, raw and auxiliary materials and other upstream and downstream contents of the industry chain. Among them, the MAAO venue was full, attracting most of the furniture companies from Longjiang and Foshan, as well as from Shenzhen, Dongguan, Zhongshan, Jiangmen, Guangzhou and other Pearl River Delta regions, as well as Jiangxi, Sichuan, Shandong, Guangxi, Beijing Such as the active participation of well-known furniture companies in the interior furniture production areas.
At this year’s Longjia Exhibition, the MAAO venue has the theme of "Focus on New Retail" and has 4 theme pavilions, namely, "Urban Home and Sleep Theme Pavilion", "Solid Wood Furniture and New Chinese Brand Pavilion", "European and American Light Luxury and Two halls of life”, “Smart New Retail and Customization Complex”, etc., are distributed in 8 exhibition areas, bringing together modern style, Chinese style, European and American style, Nordic style, light luxury style, intelligent customization and other diverse styles, style design innovation , The craftsmanship is excellent, showing the brand new style of Chinese furniture.
The reporter visited the pavilion for a week and found that the exhibition pavilions with the most popular styles such as modernity, simplicity, fashion, and light luxury were almost overwhelmed. The flow of customers and people were crowded, and dealers from various countries came to consult.
In an interview, Zhang Zicheng, chairman of Maaohui Exhibition Center, said that as one of the main venues of Longjia Exhibition, Maao will continue to hold high the banner of "new retail", actively explore cross-industry integration and operational innovation, and strive to create a "integrated exhibition and trade". A 365-day fair and trade event that never ends. "Mathematic transformation and upgrading of home furnishings under new retail", "Emalianjia one-stop procurement and marketing fission new retail model decoding", "Furniture industry terminal performance multiplication smart marketing system sharing" and other 5 new retail theme reports, also There are concurrent activities such as "Famous Brands and Trendy New Products Launch Conference". Experts from all walks of life interpret the efficient use of new retail in the channel expansion and terminal operation of the furniture industry, providing exhibitors, buyers and the industry with new retail solutions, fully empowering the industry, and gaining insights. With the connotation of Longjiazhan, the service quality and operation level of the exhibition have been raised to a new height.
According to reports, at the moment when the overall environment is undergoing major sudden changes and industry enterprises are facing huge crises and challenges, Ma'ao Exhibition Center gives full play to the value of the exhibition and trade platform, and actively provides direct sales of origin for the majority of exhibitors, industries and pan-terminal channels. Station-based supply chain matching services, actively introducing platforms such as Sina Home Furnishing Training and Designer Alliance, and China Merchants Group Soft Decoration Collection Center, helping companies develop traditional store channel marketing, providing digital transformation and upgrading, and injecting new vitality and vitality into the entire industry .
Carry on the past and open the future, rekindle confidence in the industry
The sudden outbreak of the epidemic has pressed the pause button for the world and has had an important impact on many industries around the world. However, any crisis breeds opportunities, and a pandemic may bring a major opportunity for industry restructuring.
The 39th International Dragon Furniture Fair strives to overcome all difficulties and set off again. It not only brings confidence to the industry, but also provides a platform for practitioners to turn the "epidemic" into an "opportunity" and explore new development opportunities in the industry. Strong new momentum in the industry.
With major sudden changes in the overall environment and huge crises and challenges faced by industry enterprises, MAAO Exhibition Center is actively providing one-stop supply chain matching services for direct sales of origin for the majority of exhibitors and industries, as well as pan-terminal channels and consumers. The mission is to introduce platforms such as Sina Home Furnishing Training and Designer Alliance, and China Merchants Group’s Jiami Soft Decoration Collection Center, effectively helping companies to develop traditional store channel marketing, providing digital transformation and upgrading, and fully launching "daily live broadcast, weekly group buying, monthly monthly The online and offline new retail digital marketing upgrade of "training, seasonal promotion", a professional boosting platform that compensates for the loss of the epidemic and stimulates market vitality, gives full play to the value of the exhibition and injects new vitality and vitality into the entire industry.