At present, the experience is split between the activation of the member and the payment of the member. "I have to scan for my membership code first. The cashier knows that I am a member, and only then knows the discount before I scan the code to pay. "And these can be solved by swiping the face device-after scanning the code of the traditional membership card, you have to fill it out continuously. Various manual input is very troublesome. Now, as long as you are authorized to obtain the name and email address, you can receive the member with one click. It can be directly reflected on the machine.
This can also greatly increase membership conversion. According to the data given by Alipay, in Hangzhou Kesha Mier stores, the percentage of memberships through QR code payment is 3%, while that of facial payment is 18%, which is a six-fold increase. The effect of merchants is very obvious. "It is ultimately positioned as a platform operated by merchants, and face payment is just a product name." Alipay told Touzhong.com that the face payment machine can carry the content services of the entire Ali economy, not only members, including Tmall. , Taobao, etc. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
And because the mobile phone layer is removed, the social advantages of WeChat Pay no longer exist. This time, it will be a real new product promotion competition. "In the first year of 2019 face payment, the 30 billion payment market will be reshuffled", "Alipay and WeChat will not fall, and share run will get old, 13 billion will be used for market promotion, grasp the era's largest pipeline revenue trend!" In some face payment The QQ group is full of such eye-catching propaganda-this is the fact that some employees of Alipay and WeChat official offline service providers are constantly scrolling in the group.
There are already data that prove that face-swiping devices are better promoted than QR codes. Alipay’s employees in charge of the Dragonfly business line revealed that in the South China store cooperating with 711, the growth rate of users who use facial recognition in three months exceeded the one-year growth from cash to code scanning that year. "The promotion speed of face payment is probably three to four times faster than the promotion speed of people from cash to scan code." He said.
The reason for better promotion is that it will be easier for users who have been educated by QR code payment to be educated to accept face-swiping payment. “From cash to scanning codes, user education is difficult. Many people are used to cash and feel that QR codes are not safe. There are still many sensational rumors that users’ sense of security is lacking. But it was passed that year.” "You dare to scan, I dare to pay" activities have made some contributions to market cultivation. After such a wave of experience, the threshold for educating users from the use of QR codes to the use of facial recognition is lowered." Alipay said.
To talk about the big trend. The recommended entry point can only start from the trend and the strength of the discount. Directly tell the merchant that it will be used later if it is not used, but there are discounts and subsidies now. Many businesses passively accept new things. When there are more people using it, businesses will naturally install face-brushing machines, just like scanning the QR code at the beginning, and when it is pushed to a certain extent, it will burst out like a blowout.