In the past few days, due to the death rate of takeaway riders, all parties have paid great attention to takeaway platforms. In fact, it is worth thinking that takeaway platforms not only squeeze profits from riders, but also from merchants and consumers.
Some media previously claimed that the income of takeaway riders was more than 10,000 yuan, but in fact, most takeaway riders earn around 5,000 yuan, and some riders earn as little as 2,000 yuan, which is equivalent to the average income level of various cities.
It seems that the income of takeaway riders is not low. However, a large proportion of these takeaway riders do not have social insurance, or they buy social insurance with the lowest income in the local area. This is mainly because the takeaway platform generally outsources takeaway riders to human resources companies. Ways to reduce labor costs as much as possible.
The takeaway platform’s squeeze of catering merchants was not known to the public because of the patience of catering merchants before. However, due to the impact of the epidemic at the beginning of this year, it was difficult for catering merchants everywhere to survive. Catering alliances in Yunnan, Guangdong, Shandong, Sichuan and other places issued open letters , Denounced a certain food delivery platform, accusing the food delivery platform of drawing commissions as high as 26%, which made all parties concerned that the food delivery platform originally sucked blood from catering businesses so seriously.
In addition to squeezing riders and catering businesses, in the past two years, consumers have increasingly felt that the take-out prices of take-out platforms have risen rapidly, which are already much more expensive than dine-in. Take-out platforms are relying on its monopoly advantage to earn more from consumers Profit.
Take Guangzhou Golden Roasted Goose as an example. I only need 15 yuan for a self-pick-up chicken rice for Golden Roasted Goose, while the price of takeaway platform is 18.8 yuan, and an additional package fee and delivery fee of 3-5 yuan are required, plus the platform After the discount, it costs about 20 yuan, which is more than 30% more expensive than dine-in.
The takeaway platform reduces or even cancels the rider’s basic salary and the delivery fee for each order. The commission for catering merchants continues to increase. At the same time, it has greatly increased the price of the takeaway to consumers. It shows that the takeaway platform is trying to increase profit and income.
In the food delivery chain, the food delivery platform is actually a pure earning link. It almost does not need to bear any costs, and only obtains its commission part from it. However, some food delivery platforms also say that it only makes a small profit. This is true It's unbelievable, who has the extra money paid by consumers?
For a long time, Internet companies like to emphasize their low-cost advantages. However, the facts in many industries such as e-commerce, online car-hailing, and food delivery all show that they have gained market share by burning money subsidies at the beginning, and have an advantage. After gaining market share, they began to grab profits far exceeding that of traditional industries. However, they also emphasized that their net profit margins are extremely low or even losses, which is really puzzling!
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