Introduction
The world financial crisis broke out in 2008. Many companies have a sluggish economy, but Nintendo is an exception.
The media speculates that Nintendo's reason for not moving is that "the game industry is not affected by the financial crisis", but this is not accurate.
Even if there is no financial crisis, manufacturers who make boring games can't survive.
Nintendo's unmoving secret may be closely related to its unique business management model .
Game whirlwind and sense of crisis
Why is NDS successful? I summarized:
- NDS targets a wide range of people
- NDS has a unique dual-screen experience, the upper screen display, the lower screen touch display
- NDS has a unique sales philosophy
Nintendo President Iwata Sato ’s goal is “one NDS per person”. To achieve this goal, NDS must first have its appeal in many ways.
In terms of hardware design, NDS adopts a dual-screen mode and is compatible with GBA cassettes. It not only has innovation, but also allows original GBA players to have the desire to continue purchasing.
NDS is not just a game in software. The "brain training" that Iwata strongly recommends can be said to be an interesting brain training software, but it is indeed carried out in a game. Nintendo has also launched a "cloud pet"-"Nintendog", you can touch your puppy through the touch screen, give it a name, you can call its name through the microphone to make it close ... This makes Need more pet lovers to stop.
NDS's sales philosophy is that even people who have forgotten video games can have the opportunity to buy and become familiar with video games, so that men, women and children can entertain , rather than simply playing games in the GBA era.
Looking at today's Switch, we can also see the shadow of the sales philosophy of the year.
It is this sales philosophy that NDS has realized the so-called game whirlwind, which has spread to the whole world. NDS sales are also impressive in North America and Europe. So during that time, it was difficult for Microsoft and Sony to beat the video game tyrant director Paradise.
to be continued