Original title: "The survey | to fight a lot of scalping."
This article is reproduced from PingWest products play, the original author of ice, if infringement please contact deleted.
"Security increase sales", "one-stop lifting weights," "simple user-friendly operation" ...... these seductive ad from the brush single platform and common point to a big business: to fight a lot of scalping.
In their official website, these scalping platform publicity, they have to fight a lot of the brush singles resulted in a simple and easy to operate, the effect is significant, bursting with popularity, the most important thing is little regulatory risk is good business.
Among them, the "fight a lot of super-popular interactive platform" a lot of the passengers claimed that "a lot of focus on the fight", with more than 250,000 "buyers"; "focus on sales promotion," the fight off as many as highlight their "reputation first", and has more than 320,000 buyers; "a lot of professional sales platform," Amoy net even a single brush single amount directly placed in the official website home page, as of now, the cumulative sales of more than eight million single. Statistics only top-ranking Baidu search several brush single platform, "professional buyers" had more than a million, the cumulative amount to tens of millions of single single.
Brush through more than a single platform registration, receive and complete the task, PingWest products play an analyst observed found to fight a lot of scalping indeed simple, efficient, low cost and security, and therefore have the distribution pipeline and the completion of large-scale scalping in condition. This fight around a lot of features in a simple and cheap to obtain rapid sinking market electronic business platform, scalping industry can be said to have achieved its "sunken" upgrade. In the professional brush in hand this line, due to the "simple, cheap and safe", to fight a lot of transfer has become the "industry trends", many regard the brush single platform "focus a lot of fight" as one of the focus of publicity.
March 8, 2019, had a lot to fight for the "free flow of false shipments can be punished" and "encourage scalping" hearsay been publicly clarified. However, in such a professional and popular scalping background, fight a lot for scalping regulatory capacity and willingness, as well as its GMV growth, we need to seriously look at.
Two minutes a single-brush step three, 24/7 support
In the official website of the business community to fight a lot in the scalping small ads everywhere. Through Baidu search, you can easily find more than 10 professional fight a lot of brush known as a single platform. In the "ultra-popular interactive platform to fight a lot," a lot of passengers (www.duoduosk.com), PingWest products play an analyst took a minute to registered account into the "mission hall."
"Mission hall" page as airport big screen, real-time updates with the brush of a single-tasking business book, divided into two ways: scan two-dimensional code, search keywords.
The so-called "scalping", orders, payments are real, in order to increase online sales target goods; delivery of course is false, but need to leave a complete logistics records.
Scalping The first step is to purchase the specified goods.
The easiest scan two-dimensional code, click on the "receive the task", there will be a two-dimensional code on the page; fight with a lot of APP scan two-dimensional code, then directly into the target product pages, purchase and payment.
Search Keywords relatively complex, click on the "receive the task", there will be business name and a keyword on the page; a lot of APP to fight on the keyword search to find the target product, then under the single payment.
In fact, the search keyword is not difficult - to fight a lot of keywords provided by merchants, is the specific product name, a search accurately hit the target immediately.
"Summer Ice silk round neck T-shirt middle-aged men thin section loose big yards silk short-sleeve dress compassionate father," the 30-word "keywords", is PingWest products play task instructions received the analyst. Search results are displayed directly target store merchandise.
"When online shopping, who would use keywords to search for so long?" Online exchanges, a senior analyst with brush in hand to the popularity of common sense, if the electronic business platform really strict inspection, the system can immediately identify abnormal.
Senior brush in hand introduction, scalping this line, used to be much more complex. Such as search keywords, previously given only "middle-aged men," "ice silk T-shirt"; and the task page, in addition to the main map and commodity prices is clear, shops and trade names are playing yards.
"Scalping such as acting, have done the trick." Senior told PingWest products play a hand brush analysts, these obstacles are deliberately set, so the brush in hand orders, initially did not know what to brush goods, and was looking for just like ordinary people, like shopping comparison.
The reason why do a so complicated, because the required details scalping near-normal spending habits, so as to avoid regulation. Requirements brush or even hand "fake talk", that is the same as the average consumer, ask shop customer service details some commodities, such as clothing size is too large or too small.
But in a lot of passengers to receive the task, there is a special pop Tip: no false talk.
"To fight a lot of single brush is best," said a vocational brush in hand, "do not even need to fake talk, you say, OK brush?"
Brush men single payment, enter scalping second step, copy the order number and shipping information, enter and commit on scalper platform task page.
The purpose of this action is that the business can identify which brushes belong to a single one-to continue the subsequent operations. The danger is that, bulk buyers to copy an item order number, might be judged as a business platform anomalies. However, a lot of business this fight almost cynical.
For example, PingWest products play an analyst brush off a lot of business to fight a single, breath released 5 days later more than 120 brush single task on a lot of passengers.
The next step is to brush one-third the business, "delivery."
But there is no delivery of courier logistics information services and products, the industry known as "air bag." Each brush has a single platform supporting or co-empty bag website, businesses choose a dozen courier companies in the list, enter receipt information and purchasing, logistics can be matched to a number.
Buy a number of logistics after the fight back a lot of business inputs, it can "deliver." Although not actually shipping, logistics is in constant turnover, parse out a node and, finally, the express delivery brother's contact information. Bought the empty package number on the relevant courier company's Web site can query to the logistics trajectory.
PingWest products that play a single analyst brush the day after the show has confirmed receipt. Logistics number of orders before the 7 appears as B001034. Of course, we did not receive any parcels.
"Insiders know that this number is an empty bag," a professional brush hand goods tell PingWest play, "Just want to check electronic business platform, you can get this."
Complete the single brush single task in a lot of passengers, a total of three steps, the first two steps is operated by brush in hand, it took no more than two minutes. Task hall, real-time updates with hundreds of thousands of brush single-tasking business posted behind hundreds of thousands of professional proficiency brush in hand.
It is worth noting that almost all of the brush single platform, will also highlight their "7 * 16 hour customer service online, 24/7 technical support" ......
They do not set ticket, it will not investigate
When the empty packet stream shows "sign", brush in hand they can go to "confirm receipt", then the business to be confirmed on the final step of scalping - withdrawals.
Businesses in the brush single platform release task, we must first pay a portion of the brush in hand for the return of the actual shopping money, the other is to hand brush and brush commission single platform.
PingWest product to play in a lot of business passengers to complete this single task, for example, each garment businesses to pay 5 dollars to the cost of a single brush: brush single platform commission $ 1, scrubs commission 2.5, plus 1.5 yuan to buy the empty package (market the average price).
"Now a lot of fight scalping is very cheap, usually less than five dollars." The senior told PingWest products play a hand brush, brush in hand in this line, to fight a lot of transfer has become the "industry trends", "mainly because of simple, inexpensive ,Safety".
To fight a lot of brush can also be a single price as low as three dollars, or even 1.5 yuan - with a single brush machine, without having to recruit brush in hand.
According to media reports, in March 2018, Jinhua, Zhejiang industrial and commercial department of the amount involved with over 320 million yuan, "the country's largest network of scalping case."
Inspectors introduction, is unique in that the companies involved, set up a technical team to develop a smart scalping system.
"Compared to real true brush, brush single machine platform more easily found, but does not seem to fight a lot of pipe so scalping costs have been low." Informed sources told reporters.
Guangdong Women Seller Zhang Dongjiang said: to go on a lot of scalping biggest taboo is to use the platform coupons, "such as a commodity price of 50 yuan, 20 yuan with a single brush of coupons, then this is the platform from which the cash is not allowed. "
PingWest products play a lot of the business community in the fight browse the dozens of cases because scalping is a lot of fine fight, mostly because of the use coupon platform.
Home business passengers have a lot of hanging out scrolling message: "double eleven before and after the fight a lot of stores will not be so strict investigation, the main fight is a lot to encourage new platform to stimulate sales, as long as the current brush where no coupons are very safe . "
Cheap and safe technology "zero threshold" to fight a lot of scalping, to become a professional way to promote choice and home business people keen.
A lot of the passengers claimed that nearly 260,000 hand brush settled, "on making tens of thousands is not a dream, lying can also make money"; fight off more (www.pinke66.com) boasted "conscience pension platform", it can be described as solid, - operating company name and ICP record number at the bottom of the home page, the inquiry are true information. Another brush single platform openly declared that accumulated a lot of business to fight brush over 8 million single.
Fattened and then grab
"Wanton abuses business of scalping live beautifully, comply with the rules of the platform, but not live." Fight a lot of the official website of the business community, and even business colleagues posted form of scalping, said the report repeatedly in the background, but the platform but ignored.
"Scalping is not to die" and become an article of faith to fight a lot of business circles, word of mouth. When entering the fight a lot of Chenzhou merchants Yinjian Yong shop, business advice to the group is scalping.
Yinjian Yong's wife is responsible for scalping, with the same phone, buyers and sellers edition version APP fight a lot while driving, while selling their own goods, while their own single brush.
"Platform whenever you want to check, eyes closed can be found." Yinjian Yong said he brushed consecutive three months, up to a day two hundred single brush, a lot of fight seems to notice it.
According to the Shenzhen TV station reported that Li Xiaoming Hunan betel nut operators had presented him with a lot of investment operations personnel to fight Chen in a micro-channel chat screenshots.
Chen taught to improve their shops popularity, countermeasure is to report activity, "early can properly brush under the foundation and praise." Li asked: "Brush, safe?" Chen: "brush (too) hidden thing we have to the business side of the practical operation of the shop, had to have their own hand brush to brush, more subtle.."
Zhang Dongjiang also confirmed: he was invited as a head entered the fight a lot of businesses, "It was a lot of fight based on commodity rankings, sales volume is small two fight a lot to tell us, directly scalping on it.."
"We have big businesses to use their own brush to fight a lot of buyers account, once bought five hundred." Zhang Dongjiang said. Shop those two years, he had never heard of a single brush head because businesses fined.
In the fight after a lot of "brush" for half a year, a lot of fight in the Yinjian Yong accounts 320,000 loan to fight a lot but was suddenly freeze, while also further notice 6 million fine imposed on the grounds that the sale of counterfeit clothing.
Yinjian Yong said he was selling the clothes really are from Guangzhou to get stalls at very low prices, but more than six months time, never go on without a hitch lot of shelves, platforms, but never could detect early intervention, "I sell only one-tenth the price of genuine, but more than six months had to fight a lot neither tube is not genuine, did not mind too scalping. "
Fight means a lot to deal with violations of mainly fine and freeze payment. After Yinjian Yong where the "rights group business," where more than 2,000 people, the same experience is in desperate brush for some time suddenly be fine in a variety of non-compliance reasons. They questioned when intercepting counterfeit merchandise is not to fight a lot on the line, condone and even encourage scalping, stems from the same logic - after the merchant account until the accumulated money to start with, "the pigs fattened up scrapping."
China Net judgment documents disclosed part of the Judgment also shows that some merchants suspected of selling fake admit their single brush, brush and alleged encouragement from a single platform.
For example, the sale of a commodity Ms. Cui was identified as fakes, was sentenced to ten times the fine fight a lot of the total merchandise sales history. Ms. Cui said the order total 63847.70 yuan, more than half of the system (to fight a lot) dream company in order to expand the influence of the site to form a single brush her instructions, the actual sales of 26,641.70 yuan. Ms. Cui rejected by the court to order the non-real transaction amount after partial payment of liquidated damages.
GMV hungry scalping behind
Since 2018 announced earnings since March 13, less than a month, to fight a lot of stock has fallen by three percent.
The fourth quarter of 2018, fight a lot of marketing expenses up to 6.024 billion, but the total revenue of only 5.6539 billion, which means a lot to fight each hit a dollar, gross revenue obtained but 9 4.
This is the kind of algorithm. Revenue lot of fight, the vast majority of revenue comes from online services market, small part of the revenue from transaction services. The so-called "transaction services income", mainly to cover the merchant's payment processing fees paid to third parties, put it plainly, his left hand into his right hand going out.
The real source of income for a lot of fight, in fact, only consisting mainly advertising and fine "online marketing services revenue." The fourth quarter of 2018, fight a lot of online marketing services revenue is only 50 million. In other words, spell out a lot of advertising spend 60 million businesses in the fight a lot on advertising to 50 million in a single this one into one, that is, 10 million net loss.
Disproportionate inputs and outputs, so that the capital market keenly aware of to fight a lot of indicators - liquidity ratio (take rate). Since mid-2018, the rate of spell realized a lot of steadily lower in the fourth quarter reached a low of 2.76%.
The so-called "cash rate" is the ratio between revenue and GMV (turnover), it is a measure of the electricity supplier operations and profitability is a very important outcome measures.
Generally, when the business model and competitive landscape company did not change significantly, realizations should be relatively stable. Of course, with big promotion and other marketing activities, business advertising will to strengthen, there will be significant cash rate shot up.
Therefore, the cash rate is low point in the fourth quarter appears unusual. Since the fourth quarter, there are a lot of fight anniversary, double 11, double 12 three big promotion, business preferences advertising should be highest.
Fight a lot of the official explanation is that subsidies to businesses increased. However, 36 Krypton "Chi Krypton research" quoted an anonymous survey of capital market participants pointed out that a large number of businesses: a lot of fight and no new subsidy policy especially big efforts.
Under normal circumstances, the advertising demand and GMV proportional. In the absence of subsidies, the realization rate of abnormal lower, probably only one - a single brush.
The reason why a lot of fight brush single unimpeded, the reasons are here. Scalping businesses are mostly low-end merchants. For a lot of the fight, although they can not contribute advertising revenue, but the single contribution GMV and trading services revenue as a platform through the brush to meet a lot of fight hunger GMV growth.
2018 fourth quarter, GMV fight a lot of sequential growth of 73%, but trading services revenue growth over the same period was only 48.5%, while in 2017, an increase of chain growth and GMV transaction services revenues are essentially the same. This makes a lot of fight GMV more doubtful.
Never fight a lot and never released their single quarter GMV. Compared to other commercial enterprises quarterly disclosure of GMV and GMV respective YoY growth, fight a lot of GMV disclosed caliber "In the past 12 months GMV."
36 Krypton senior analyst Liu Yiming in the "fight a lot of the numbers game," the article pointed out, the growth rate can be enlarged by rolling this calculation, "can put an early rapid growth moved back as far as possible, it would be much larger than the single-year growth GMV quarter year on year growth. "
Even so, according to a lot of fight, "the 12-month GMV grew," the latest quarter growth rate of quarterly growth rates than single values higher than 70%. 2018 fourth quarter, a lot of continuous fight "anniversary", "double 11", "double 12" big promotion three, compared to the relatively low base of 2017, GMV has also been an increase for the first time dropped to 200%.
Capital markets for a lot of fight valuation stems from its growth potential, once the slowdown in growth, the market value will callback. Do everything possible to maintain its growth even at the permissive GMV GMV water, it is a lot of fight brush single reason the industry is so hot and escalating. In this context, scalping become a platform, merchants and co-scalping big business.
Tiger sniffing network has published "betrays a lot of fight," a text analysis, the auditor is actually difficult to verify fight a lot of GMV: "electric business platform model using third-party sellers have an incentive to brush single deceive consumers, but also the platform scalping motive to deceive investors. like students who want to cheat, the invigilator is the classroom teacher, and student performance bonuses linked to the examination room 'closed', outsiders can not 'spy' ...... such a test score of zero value. "
(A merchant's request, and Li Xiaoming Zhang Dongjiang pseudonym)
Source network Figure head
