The first step: Who is the target user base? There are no user demand? What are the needs of the user pain points have not been well satisfied? They share the same or similar to the size of demand for the number of users is large or small?
Step two: propose differentiated solutions
To strong visual impact, let him impressive, "memorable" to taste impact must be strong, that is, to solve the problem "delicious" in. (To open the pot store, for example)
The third step: marketing channels deliver user value analysis
How the value of the product delivered to the user? Users Where you can use this product? Where the user? It is how to use the product?
Step four: breakeven analysis
Step five: requirements management and product interaction design
PRD MRD interactive design documents, etc.
Step Six: iterative and evolutionary product based on data analysis
PDCA loop for product quality iterations
Step Seven: Analysis of barriers to competition
I have no people, I have gifted
Step eight: a strong management team