With the development of global mini program technology, coupled with WeChat's vigorous development of the mini program application ecosystem in China in recent years, the WeChat mini program ecosystem has reached the peak of development in recent years: According to statistics from public information, in 2021, the entire network's mini program ecosystem The number of programs has exceeded 7 million, of which WeChat mini program developers have exceeded 3 million, and mini program DAU has exceeded 450 million; the average daily usage has increased by 32% year-on-year, and active mini programs have increased by 41%. The mini program ecosystem has created a new room for growth.
At the same time, with the emergence of new technologies, Internet fraud has become more frequent and complex. As the mini program ecosystem develops, we must also be careful about being exploited by criminals or gray business practitioners.
According to the requirements of laws and regulations such as the "Anti-Telecommunications Network Fraud Law of the People's Republic of China", "Internet Information Services Management Measures" and "Non-commercial Internet Information Services Registration Management Measures", cooperate with relevant departments to manage mobile Internet information services. According to August 2023 According to the "Notice of the Ministry of Industry and Information Technology on Carrying out the Registration of Mobile Internet Applications" issued by the Ministry of Industry and Information Technology on March 4, the WeChat public platform ICP registration management system will provide services such as new registration, change registration, and cancellation registration to assist developers in completing WeChat mini program registration. Filing period requirements:
1. If the WeChat Mini Program is not on the shelves, starting from September 1, 2023, the WeChat Mini Program must complete the registration before it can be put on the shelves;
2. If the WeChat mini program has been put on the shelves, please complete the registration before March 31, 2024. If the registration is not completed after the deadline, the platform will be cleared from April 1, 2024 in accordance with the relevant registration regulations.
Mini program traffic also once again repeats the review-self-certification path of HTML5 in WeChat.
If the mini program is blocked, the business will definitely be cut off?
Some small mom-and-pop shops or small business owners, such as local social security payment agencies, localized supermarkets, self-media shopping malls, etc., may face the possibility of their apps being removed from the shelves or permanently banned once they are complained by users. So, the question is, how to maintain existing users? Does the company have no choice but to let users lose to other competing products?
I have received a lot of similar inquiries recently. Although public domain applications have their own convenience in terms of traffic diversion, they are also subject to many platform restrictions: various review mechanisms, various platform operating rules that need to be followed, etc. Therefore, a software that can quickly open private domain business, even if it is used to attract traffic to the WeChat mini program, or as an alternative after the WeChat mini program is banned, has become very important.
Mini-program App, taking into account low threshold for development and private domain management of business
Since WeChat chooses to vigorously promote mini program technology, it must have its own reasons.
Compared with traditional native application development technology, mini program technology has the advantages of being lightweight, rapid development, cross-platform, no installation required, and more user-friendly. Mini programs do not require users to download and install them. At the same time, the development cost of mini programs is relatively lower, the development speed is faster, and it is easier to maintain and update. Mini program technology also supports cross-platform operation and can run on multiple mobile devices at the same time, greatly expanding the coverage of applications and bringing greater business value to enterprises and developers. Some of the more well-known mini program container technology products on the market include: WeChat, Alipay, Baidu, Douyin mini programs, etc. They are all designed to improve the technical base of large social platforms’ own mini program ecology and can provide third parties for privatized deployment. The products include:FinClip, mPaaS and other products. It is understood that FinClip’s self-developed mini program container technology can enable corporate apps to quickly run mini programs, and their SDK can also Embed in functional device terminals other than App (such as running on Linux, Windows, MacOS, Kirin and other operating systems).
We all know that when running a small business, the biggest fear is to spend a lot of manpower and money to maintain the software. Since we already have mini programs, if we use the capabilities of mini program containers and run them in an App shell, we can quickly have private domain user operations. Capability, if your WeChat mini program is blocked, then you can send a short announcement on the supporting WeChat official account to guide users to your own App, so that the business can run normally.
One step further, super App?
The business value of super apps to the global economy is huge, and it promotes market innovation and competition promotion. Super App provides a more comprehensive, convenient and integrated user experience by integrating multiple industries and services. They drive innovation and competition in the market by introducing innovative business models and technological solutions. Secondly, it provides employment and entrepreneurial opportunities. The development of super apps has created a large number of employment and entrepreneurial opportunities for the economy. They not only require a large number of technical development and operation talents themselves, but also promote the development of related industries, such as travel, catering, logistics, etc. At the same time, it also optimizes supply chain and logistics to a certain extent. Super App optimizes supply chain and logistics management through digital and data-driven methods in various industries. They provide more efficient distribution and delivery services, reduce operating costs and time, and increase efficiency and customer satisfaction.
It is no exaggeration to say that if your private domain app is supported by mini program container technology, it has the potential to develop into a super app. If your users are developing rapidly and you need more diversified business scenarios for user activity and operations, then with the help of the existing WeChat mini program ecosystem, you can stand on the "shoulders of giants" and see further, that is, you don't need to Repeatedly reinventing the wheel can quickly manage users and even realize traffic monetization.
The development of the mini program application scenario ecosystem has benefited from the development of open source technology and in response to actual business needs for rapid development. Some cross-end frameworks such as Electron, wxPython, FinClip, Tauri, Flutter, etc. have also developed very rapidly. The mini program ecosystem + cross- The end technology framework can not only meet the flexible technical construction of its own super App and quickly introduce third-party ecology, but also connect all connectable applications through mini program container technology.