ChatGPT 4 was just released in March of this year, but in just a few months, it has already begun to change the way multiple industries develop materials and assets.
As CTO of Perforce Software, I closely monitor how emerging technologies are reshaping and redefining established work steps and processes. In my nearly 30 years of software development experience, there have been few technological advances as exciting and far-reaching as generative artificial intelligence.
A recent study conducted by OpenAI estimated that technology like ChatGPT could have an impact on 47% of tasks, cutting the time spent on them in half. This prediction is compelling in its own right, but I'm really curious to see how the technology begins to deliver on this expectation.
Artificial intelligence has changed the rules of the game
Let’s look back at what was just a few years ago. In 2021, Facebook changed its name to Meta, and all walks of life began to invest in and embrace a future that integrates virtual experiences into people's daily lives. Just last year, Gartner predicted that by 2026, 25% of people will spend an hour a day in the "Metaverse". While I do think AR and VR will become more commonplace in the future, it doesn't seem like it's progressing quickly enough to meet those expectations in terms of hardware and adoption rates. Even taking into account the Apple Vision Pro (and its expected successor), we're unlikely to achieve this speed anytime soon.
However, language learning model (LLM) technologies like ChatGPT are rapidly being adopted. OpenAI, Midjourney, and Anthropic have all launched easy-to-use products that can be easily accessed through a web browser or application without hardware support. The public now appreciates the actual results of these technologies, not just their potential.
The power of generative AI is now integrated or improved upon in the core tools and workflows used by creators to develop games and visual effects, such as Photoshop, Blender, and Maya. Some studios we've spoken to recently are already experimenting with generative AI, and it's helping them iterate and innovate faster.
10x environment
In today's distributed teams and collaborations, we are creating more assets than ever before. I think what we can expect, and in some cases are already seeing, is a term we call a "10x environment."
Imagine a game with 10 times as many characters, levels, accessories, or a rendered world made of 10 times more complex materials and assets. Generative AI has the potential to drive the growth of these resources in every industry. This will be a huge change, which will bring pressure and demands on computing power, storage, etc. to the team's development process.
Like any great tool, it requires dexterity to be fully effective. I believe artists and designers will pick up some new skills, including those related to artificial intelligence and generative technologies. And of course there are a lot of downstream effects to be aware of when using AI, such as copyright management and tracking. But overall, we view AI as a production enabler, which is consistent with the core of our values as a software provider.
We believe that using generative AI in an ethical and sound way will free up creatives to be more productive, allowing them to do more of the things they love. I think creators will take games, movies, and other projects into exciting, unprecedented territory.
gain competitive advantage
Generative AI is not a fad, it has become our new reality. I've been thinking about how we at Perforce Software can best respond to and capitalize on this rapidly evolving field. We have an artificial intelligence and machine learning team that has turned our investments into products like Helix DAM. We anticipate that generative AI will increase teams’ needs for version control and file management, and that these needs can be met through the use of secure systems such as Perforce Helix Core.
As the CTO of Perforce Software, I believe the window of opportunity to leverage artificial intelligence to gain a competitive advantage has opened. I believe that in today's new "10x environment", teams and organizations that can improve development efficiency and achieve differentiation will stand out. It is for this reason that I advise not only my peers, but everyone involved in software development to consider how to adopt this technology immediately.
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About the Author:
Rod Cope
CTO，Perforce
As OpenLogic's founder and chief technology officer, Rod Cope drives OpenLogic's technical development and leads product management. Rod has over 20 years of experience in software development, spanning multiple industries including telecommunications, aerospace, healthcare and manufacturing. He graduated from the University of Louisville with bachelor's and master's degrees in software engineering.
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