Hello everyone, I am Niannian, an e-commerce company.
In fact, most of the traffic for a Douyin store comes from experts bringing goods. It is relatively difficult to obtain natural traffic. Every year here is also the traffic of experts bringing goods. Today, with three years of experience in running a store, I will tell you how to operate a Douyin store to find a master to bring goods and what are the communication skills with a master.
How to find an expert to bring goods to the Douyin store?
1. Commission
The main thing that masters earn from selling goods is commission, the higher the commission, the more willing masters are to bring them.
The general commission ratio here is divided into three categories: drainage fee, profit fee, and high customer single fee.
Drainage funds: subject to cost issues and platform service fee issues, in terms of commission ratio, there is no need to charge too high a commission, and cost must be taken into account. Currently, the commission ratio for drainage funds is generally 1-10%.
Profit payment: In the case of guaranteeing our own profits, the normal commission ratio is 10-20%.
High-customer singles: High-customer singles must correspond to high costs. The anchor commission of high-customer single products will be higher than that of other products, and the normal ratio is 20-35%.
2. Find talent channels
Doudian’s Daren Plaza has information about millions of talents, all of whom we can connect with.
You can screen one by one, and then add contact information to communicate, or you can directly send messages to experts in batches, but the words you send must be more direct.
In addition, when we select talents, we suggest that in addition to the basic indicators, we also need to observe whether the talents have some basic abilities and qualities, such as how the cooperative merchants evaluate them, etc. These are in the backstage of Doudian All can be seen.
What are the skills to communicate with masters?
Find the right talent, choose the right product, and the next step is speaking skills. Good speaking skills can improve your success rate in connecting with the talent.
The following are some references for expert communication skills summarized year by year:
(1) The Jiada people's remarks should be as simple as possible, with a clear purpose
Reference script: Hello, we have manufacturers here who directly send high-commissioned goods. If you want to cooperate with live broadcasting, you can send samples for free. please pass
(2) After the talent has passed, refer to the self-introduction : Hello XX, my side is the source supply chain of household daily necessities. At present, there are some products that match the positioning of our live broadcast room and are very cost-effective. I want to cooperate.
These are some of the most popular products on the platform recently (lose the sales volume of the product platform). These products are sold in the live broadcast rooms of many talents we cooperate with, so that everyone can earn rice and attract fans. I will send them to you first. See if there is a model you like.
(3) When posting product information , try to post pictures and links together for reference: These are some of our most popular high-commissioned models recently. Recently, they have sold thousands of orders a day, and they are selling very well. Take a look first. Which one do you want to push first?
(4) If the expert wants to receive a lot of samples, politely refuse
Reference script: I can send you a sample today, and we will loosen the restrictions on sample collection later, and I will send you a few more at that time. Do you think you should get XX or XX first today?
After reading this article, I believe you already know how to find experts to bring goods to Douyin store and what are the communication skills with experts, but we newbies are not just looking for experts, but also looking for sources of goods and refined operations Wait, more dry goods and experience sharing about Douyin store can be
Official Account_E-commerce Yearly
I am Niannian, an e-commerce company. I am a post-90s generation who has been in the e-commerce industry for 3 years. I am currently focusing on Douyin small stores, and I have more than 30 self-operated stores. I will share more store opening tips in the future.
Thanks for reading everyone!
The following is the data map of our store here, you can refer to it.
