Even in the current situation , we still cannot describe and explain the current e-commerce market structure with "the pattern has been determined" . In this regard , we can see a clue from the rise of new e-commerce forces represented by Douyin and Kuaishou . For the e-commerce industry , what really determines it is not its scale , but its carrier . Once a suitable carrier is found , the traffic will be transferred. Once the traffic is transferred , the pattern of e-commerce will begin to change.
For Douyin and Kuaishou , the reason why they can tear a hole and become a part of the new e-commerce market under the background that the e-commerce pattern seems to have been established . One of the very important reasons is that they have found a way to acquire and convert traffic , and e-commerce is just a way and method for them to monetize traffic.
Through the new battle of e-commerce , we can see that the structure of the e-commerce market is actually uncertain . Even for Ali, JD.com and Pinduoduo , their market shares are at risk of being divided up at any time . How to find a correct way to carry traffic , especially how to deeply and comprehensively integrate traffic with their own e-commerce , is the key to ensure that their development can enter a new stage of development.
Competition lacks new ideas , and e-commerce is in urgent need of transformation .
On the surface , the e-commerce market has been revived , and the market has become active again . However, if we deeply analyze the internal logic behind such a battle ,It will be very obvious that the competition between players is actually uninspired . When the e-commerce battle lacks new ideas , then its prosperity and activity are only short-lived and only superficial . In my opinion, what it projects more is the background that the e-commerce industry is in urgent need of transformation.
Whether it is the application of new technologies in the e-commerce industry , or the derivation and emergence of new models in the e-commerce industry , they are almost all direct manifestations of such a phenomenon . For e-commerce , how to use new technologies, new elements and new models to fill the previous development model, find new development breakthroughs, and bring the competition among e-commerce players from today's stock market to the In the new incremental market, perhaps it is the key to ensure that the development of the e-commerce industry has entered a new stage of development.
After all, the e-commerce industry still needs transformation and upgrading; after all, the e-commerce industry still needs to jump out of the current development model that is only a platform and center. Finding new ways and methods of digital and real integration , opening up new ideas for the development of e-commerce, and allowing the development of the e-commerce industry to get rid of the previous development model and enter a new stage of development is to ensure that the development of the e-commerce industry has truly entered a new stage. The key to the stage of development.
From this point of view, although the e-commerce industry is booming again ,However, such a seemingly hot development situation, in fact, is more projected behind the crisis and difficulties of the e-commerce industry itself. Only by truly jumping out of the stock war and entering a new incremental war can the dilemma of the e-commerce industry be fundamentally resolved.
Conclusion
When the battle of tens of billions of subsidies resumes, and when the clarion call of cross-border going to sea sounds, what we see is that a new battle for e-commerce has begun. Although the market has resumed its previous activity on the surface, what we still need to see is that the e-commerce industry itself has not undergone many new changes. For the e-commerce industry, this is not a good thing. Especially in the context of such drastic market changes. How to bring the battle of e-commerce from the stage of stock thinking to the stage of incremental thinking, and how to make new breakthroughs in the development of the e-commerce industry are the key to ensure that the development of the e-commerce industry has truly entered a new stage.