In China, a consumption revolution regarding wine life is quietly emerging. As people's quality of life continues to improve, more and more consumers are beginning to pursue personalized, healthy and beautiful drinking experiences. Consumption upgrades are driving the gradual "iterative evolution" of the entire wine industry. As one of the earliest regions in China to start the industrial development of the wine industry, the Ningxia production area ranks first among domestic wine production areas in terms of industrial strength, accounting for nearly 40% of the total domestic winery production, and can produce 138 million bottles of wine, ranking first in the country. It ranks first in wine production, with a comprehensive output value of 34.27 billion yuan. "Yuanshi Winery" is one of the leaders in Ningxia's local wine industry.
Recently, Aichuang Technology successfully signed a contract with "Origin Stone Winery" to use lightweight SAAS applications to help "Origin Stone Winery" achieve high-quality anti-counterfeiting and anti-counterfeiting, providing its consumers with a more secure shopping QR code scanning experience. Promote the brand to quickly build a digital anti-counterfeiting and anti-counterfeiting system, thereby maintaining a healthier marketing and sales system of "Original Stone Winery".
1. "Yuanshi Winery", a Chinese winery
"Yuanshi Winery", as the current highest-level classified winery in the eastern foothills of Helan Mountain, is located in the core area of the grape-producing area in the eastern foothills of Helan Mountain in Ningxia - Xixia District, Yinchuan City. The winery covers an area of 2,100 acres, including 2,000 acres of grape plantations and 50 acres of the wine castle. The total construction area of the park is 20,000 square meters. The total area of the winery’s underground wine cellar is 3,708 square meters. The overall architectural style of the winery is based on Han culture, absorbs the ideological essence of the Han Dynasty, and relies on the natural landforms of Helan Mountain to create a simple and elegant Chinese garden.
After nine years of dream building, the "circle of friends" of Yuanshi Winery has continued to grow. More and more people regard the winery as a leisure travel destination, making Yuanshi a Chinese winery that wine lovers must mention.
Gathered by “source” to help upgrade alcohol channels
If "Original Stone Winery" wants to win more consumers, and consumers want to taste fine wines more conveniently, they cannot do without high-quality and diversified wine channels. It is like a bridge between consumers and wine companies, tightly connecting each other.
Set label association coding and establish product metadata
Combining the production line conditions and business needs of "Yuanshi Winery", Aichuang Technology has customized a labeling association coding scheme suitable for its production operations, and pre-generates box-bottle association data in the database according to the proportional relationship of the product packaging levels. , the production line operators manually paste the sleeve labels according to the packaging ratio, and the warehouse staff hold PDAs to carry out production in and out of the warehouse. They can be automatically activated by scanning the code to complete the association between data and physical objects, thereby achieving one-object-one code for product traceability and prevention of tampering. Management and control provide a data base.
2. Arrange to prevent cross-selling goods and make channel control more effective
Through the data basis of the traceability code, the staff of "Yuanshi Winery" scan the code to ship the goods when leaving the warehouse. After leaving the warehouse, they bind the designated dealers and conduct corporate dealer management and product logistics management through the back-end system, PDA and audit applet. , cross-selling information collection, market inspection management and other functional module management. The system will verify whether the products received by the dealer match. If they do not match, the system will refuse to receive the goods and automatically give an early warning, thereby realizing automatic cross-selling early warning and comprehensive prevention. Put an end to cross-selling behavior.
"Original Stone Winery" can clearly understand through the backend whether there is cross-selling of products, and can clearly know in which region and which dealer there is cross-selling behavior, and the responsibility can be assigned to the person in a timely manner, and the products and dealers can be better controlled. .
3. One-code authenticity check gives consumers more peace of mind
When the wine products of "Original Stone Winery" are distributed and sold to consumers, consumers can use their mobile phones to scan the traceability code on the packaging and jump directly to the official authenticity verification interface of "Original Stone Winery", where they can clearly see Information such as the product's batch number, production date, shelf life, and product inspection report allow consumers to quickly identify authenticity.
(The picture shows the schematic diagram of the product traceability query interface of Yuanshi Winery)
——Conclusion——
At present, industry competition is becoming more intense and cruel. At the same time, with changes in external conditions such as economic recovery and channel expansion, both wine companies and distributors should seek a more secure way to survive.
At present, Aichuang Technology is gradually becoming the preferred partner for traceability digital upgrading of alcohol retail brands, group customers and top 100 customers in the industry. In the future, Aichuang Technology will actively innovate, based on Aichuang Traceability Cloud and Code-in-Code Platform, to help more Many companies are building digital competitiveness in the smart retail era, continuing to create more professional products, a more comprehensive ecosystem, and first-class delivery, services, and reputation, and promoting high-quality development in various industries through digitalization.